3. Lionel Brahami
• 14 years in mobile & contactless
• Contactless (Gemalto)
– 5 years in France
– 5 years in China
• Video Games (Europe + US Startup)
• Founded Famoco in 2006
4. Famoco
• What we do
– NFCme: Platform for development &
deployment of NFC Services
– “Delivering NFC Happiness”
• Clients & References
– Nokia (Xiamen, China)
– China Mobile & CMRI
– Gemalto
– Gemalto & FET (Taiwan)
6. Promises of NFC
Credit card, loyalty
card, transport, movie
e-ticket, discount
voucher, gift voucher,
parking access, access
control, tag reading, pay bill,
person to person money transfer,
exchange business card, exchange
contact information, exchange picture, localized
yourself, product info rfid tag,
open your door, …
7. Why Switching to NFC Services?
• Contactless card is enough for transport
• Contactless card is enough for banking
• Loyalty cards already associated with CC
8. Why Switching to NFC Services?
• Contactless card is enough for transport
• Contactless card is enough for banking
• Loyalty cards already associated with CC
+ no Incentive
19. Boring?
“When a technology
becomes boring, that's
when the social effects
become interesting.”
Clay Shirky, Professor, NYU
Author, “Here Comes Everybody”
On Social and economic effects
of Internet technologies
21. In Other Words: Make it Boring!
• Making it used everyday, many times, for
many simple things.
• Social aspects enhance the value and
spread of technologies.
22. Bring It Into Your App!
• How to enhance the spreading of a
Banking or Transport NFC app?
• This is EQUAL to
“how to make people switch to NFC”
23. Bring It Into Your App!
• How to enhance the spreading of a
Banking or Transport NFC app?
• This is EQUAL to
“how to make people switch to NFC”
By integrating social, gaming, lifestyle
features and more into your service.
26. Ubiquitous Environment
1. Use Tag reading feature & RFID tags
2. Small, fun and easy services
3. … and INTO serious ones
27. Ubiquitous Environment
1. Use Tag reading feature & RFID tags
2. Small, fun and easy services
3. …and INTO serious ones
Achieve User Education and
increase Perceived Value with
entertainment & social features.
28. Tag & More!
• Tag & Publish
– Check-in, tag-to-post, tag-to-tweet, link to social
media
• Tag & Exchange
– Tag & p2p, Tag-to-Print, Tag & Play
• Tag & Connect
– URL jump, Tag-to-call, etc.
• Tag & Download
– Game, e-coupon, e-ticket, e-book…
36. NFCme
• Development and deployment
platform for NFC Services.
E – Transport
• Unleash NFC market creativity
– Open NFC to new kinds of social,
fun and interactive services.
Options Select Close
“Delivering NFC Happiness”
37. Benefits
• Easy service delivery
• As easy as updating a web page.
E – Transport
• Avoid service fragmentation. Monthly
• Same service run on every platform. Travelcard
• Keep UI Consistency. Expire : 30/03/2010
Price : $12
• All services group into a wallet.
Next station :
Mong KoK
• Widgets & Smart UI
• Viral marketing campaign Close
39. SDK & Features
• Easy services development:
– Java & XML.
• Complete development life cycle:
– Develop, test, simulate & deploy in the same
environment.
– Mobile & Server simulator.
• Run on various development platform
– Android, WM, Nokia, …