Wearable technology is growing rapidly and being integrated into many areas of consumer products. Wearables can track health, fitness, and other personal data and connect to other devices and systems. This allows for new personalized services and experiences across industries like healthcare, fashion, and retail. However, companies must address privacy and security challenges to gain consumer trust as wearables start to access and share more personal information. An enterprise data platform is needed to securely connect devices and manage user identity and data permissions to deliver enhanced experiences while protecting privacy at scale.

1. Wearables

2. Wearables...
What comes to mind?

3. Are These The Devices You Thought Of?
Smartwatches Health Trackers Google glass
Interactive Clothing Gesture Controllers Mind Readers

4. We’ve been making wearables all along!
Regular Watches Glasses Hearing Aids Headphones
Bluetooth Hats
Backpacks Shoes
Headset

5. Wearables have the potential to work in conjunction with many
product categories from health care to fashion.
Who is using wearables?
Everyone and Everything!

6. Forecasted Connected Wearables
22 M
36 M
88 M
52% CAGR 2013-2018
36 M
127 M
177 M
14%
12%
10%
8%
6%
4%
2%
0%
Millions of Connected Wearables
200
100
0
2013 2014 2015 2016 2017 2018

7. Wearable Device Market Value from 2010 to 2018
14000
12000
10000
8000
6000
4000
2000
0
2010 2011 2012 2013 2014 2015 2016 2017 2018
Millions in U.S. Dollar

8. New products and
services
Better decision
making
More advanced
skill-sets
More accurate
data
Understanding
identity
Actionable
insights
Hyper-contextual
targeting
Integration into
workspace
Omni-channel
strategy
Opportunities of Wearables

9. Critical mass adoption
Privacy invasion
concerns
Data/device
fatigue
Security
troubles
Analysis
paralysis
Low battery
life
Short attention
span
Highly personal real
estate
Challenges of Wearables

10. Data from an
activity and vital
signs tracker
Data from a
body analyzer
Data from proximity
and other sensors in
gym machines
Comprehensive
monthly health
report
Free Gym Membership
Giving reduced
premiums from
health insurer
Or the insurer
pays for the gym
Wearable Tech Value Chain

11. A Wearable starts to act as a concierge for
your connected life: accessing a consolidated
view of who you are, your preferences and
shopping history by combining with other data
sources in real time.
As this lateral connectivity increases, one of
the biggest brand challenges will be privacy:
the ability to deliver a personalized experience
to millions of users while managing their data
securely.
This means allowing users total, highly
granular control over which data they choose
to share or keep private.
The busy traveler
uses a wearable
device and
enables its use at
the airport
The self check-in
machine identifies
the customer to pull
up to the right trip
record without
reservation codes
Personalized
directions to the
gate are beamed to
their device by
airport signal
Offers for duty free
shopping sent to the
customers based on
their preferences
At destination,
notification of which
baggage belt to go.
Concierge for a Connected Life

12. Identities, Permissions and Access Control
The only way to achieve this is by
using a data platform that is
specifically architected to control
access and permissions for each
data point associated with a
Wearable Tech product owned by a
user.
Brands will need an enterprise data
platform to enable this rich world of
lateral connections by accessing
personal data, with strict access and
permission controls, to deliver
secure and innovative service
experiences to consumers at scale.
My Data
My Device
Self Service
Check-in
My World

13. In a Wearable Tech world, companies will win by
delivering more value through a better service
experience to customers. To do this, an enterprise
Internet of Things software system must be used to:
• Manage the identities of connected objects and
devices to form meaningful lateral connections with
wearable devices.
• Interact with applications to allow all device and
wearable tech providers and brands access to API
sets and wrappers for the master data system to
enable new connected applications and experiences.
This provides a world of rich, lateral connections
where brands will be able to access personal data,
with strict access and permission controls, to deliver
enhanced service and engagement experiences.
Self Service
Check-in
An Enterprise Data Platform for All Things

14. "With all wearables, the crux of the
problem comes back to finding
one or two applications you can't
live without."

15. New Wearables

16. WiFi Only: Samsung Gear S Tizen
Currently only available in Japan
Offers Bluetooth 4.1 and Wi-Fi
S Voice functionality for dictating
and voice commands, apart from
the onscreen keyboard.
Samsung has included its own S
Health app, apart from Nike+
Running, to help users track
their health statistics.

17. Will.i.am’s Puls
Wearable
The Puls wearable is designed to
replace a smartphone rather than
complement one.
It has a SIM card and runs a
customized mobile OS that includes
call and text capabilities as well as
bespoke apps for social networking

18. • Instant notifications
• Launches most phone
apps and also sets timers
or alarms, takes notes or
reminders
• ZenWatch Remote
Camera app, capturing
shots without having to
hold a phone
• Wellness Manager
• Watch Unlock Feature

19. PayPal Comes
Out With
Wearable
Payments
• Pebble smartwatch wearers
can receive notifications
through PayPal, it is
anticipated to become a
payment norm within a few
years.
• Users can check-in to a
store using the app. If it is
chosen, the app will link with
the merchant’s POS during
checkout.
• Burger King has opted to
power its application with
PayPal’s cloud-based, PIN-driven
solution.

20. Intel-Owned Fitness Tracker: Basis Peak
How It Looks
• Super slim and light compared to
smartwatches in the market
• Bulkier than Fitbit or Jawbone band
• Overall design is attractive and sleek
What Sets it Apart from Other
Wearables
• Comfortable
• Swiping left shows heart rate
• Swiping up displays steps taken and
calories burned
• Sleep tracking (REM sleep, deep sleep
and light sleep), indicates times woken up
and length of sleep
• Knows when you are sleeping, running or
walking
• Lasts for several days on a single charge

21. Apple Watch
On the timekeeping front, Apple has a Complications feature.
This shows you how information such as your alarms, the
weather, and when the sun rises and sets will appear on your
Apple Watch's home screen. Each icon will appear in a
corner of the main watch face.
Apple also emphasizes how tightly the watch will integrate
with your calendar and contacts, so that it shows you context-based
reminders.
Another great feature of the Apple watch shows how you'd be
able to start reading email on your watch and then launch
your full inbox on your phone.
Finally, it will be able to detect when you're climbing a flight of
stairs or lifting up your kids.

22. Great Gadgets to Help You Sleep Better
Beddit
A device that straps to
the mattress, analyzes
sleep cycles and makes
recommendations
Microsoft Band
A touch-capable display that syncs
with any smartphone for fitness and
sleep analysis via its app, Microsoft
Health
Hush
Earbud that blocks out sleep
disturbing sounds and filters
notifications directly to your ears
SenseSense
Jawbone UP
A device that tracks
your sleep and day to
activity
Tracks sleep patterns as well as sleep
environment, and offers a smart alarm
based on data it collects.

23. Hexoskin: Arctic Smart Shirt
Designed to operate in low temperatures, it’s ideal for early morning jogs
or parts of the world where there’s less sunshine.
The shirt is able to collect 42,000 different data points per minute,
covering heart rate, breathing and acceleration, and everything is synced
back to the apps available for Android, iOS and the Web.

24. The brand’s shirt and shorts, equipped
with 18 and 12 sensors, respectively,
monitor muscle activity, heart rate, and
breathing, and do not need to be
replaced.
The “brain of the system,” a device
called Core, fits into the arm or leg of
the clothing and connects all of the
sensors, sending the information to—
yes—an app that allows you to monitor
everything in real time.

25. Tech Enhanced Athletic Gear
The first intelligent yoga mat.
Embedded with sensors that link
to a smartphone or tablet, guiding
users through a series of audio
and visual indicators to facilitate a
detailed practice. By targeting
three key areas –alignment,
balance, and “perfect pose” – the
mat’s creators hope to help yoga
enthusiasts improve their
technique.
E-Traces- tech-enhanced pointe shoes
by designer Lesia Trubat that are
intended to help ballerinas improve
their form. The slippers utilize Lilypad
Arduino technology to record the
pressure and movement of the
dancer’s feet before sending a signal to
an electronic device that graphs the
data accordingly.
The tech-enhanced ball that
uses integrated sensors to
provide near-instant feedback
on speed, spin, trajectory, and
strike point, helping players
identify areas of improvement
with regard to power, bend, and
knuckle ball kicks.

26. Implantable wearables that we may all be using soon
Healing Chips
Smartphones
Cyber Pills 3D Smart Organs
Birth Control
Smart Tattoos

27. Nixie: Wearable Drone
A Flyable camera that sits on your wrist
and takes off when you need that
special selfie or dronie.
You press a button, and then it takes off.
It flies a short distance away, turns
around, and shoots a picture or video of
you. It’s for those moments in life when
you can’t snap your own photo and
when a wearable helmet camera won’t
do the job.

28. Key Takeaways
Wearable technology is here to stay and has increasingly become integral to enhanced
and personalized experiences in all areas of consumerism including health care, fitness,
fashion and retail. Innovative technological developments will continue to create
opportunities for value creation and business opportunities spanning across all product
categories.
We are living in an era where data from multiple devices and connected objects and
software systems are being intertwined to create a multitude of new services and
performances– all without ruining the consumer experience.
With wearable gadgets such as smartwatches, health trackers and interactive clothing
equipped with connectivity, sensory and interface technologies, the opportunities to
combine them in different ways to increase productivity, personal insight and
engagement, as well as, heighten the overall consumer experience, grows exponentially
with each day.

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