Presentation from Mobile Entertainment’s Monetising Mobile conference on 26-May-2010, by Jascha Samadi of Apprupt.

1. Whitelabel App Shops Monetising Mobile Traffic by Selling Relevant Apps to Users As seen on: Distinctions: London , May 26 th 2010 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com

2. © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com “ There’s no way Apple could prominently present these 36,000 applications to users without overwhelming them … nobody is going to find your app on their own.” Jason Kinkaid , Techcrunch.com, April 2009 Users struggle to discover relevant applications in a flooded marketplace. ?

3. Mobile destinations struggle to make money from growing mobile traffic. ? iPhone users spend 80 minutes per day using apps admob App Usage Survey, February 2010 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com

4. Customized publisher app shops: users find right apps at the right spot. visit with your iPhone FT Germany App visit with your iPhone menshealth. de © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com visit with your iPhone T-Online App

5. With „in-app“ app shops app vendors can offer relevant apps to users. © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com

6. Users find relevant apps at the P-O-I and are led to the App Store. visit with your iPhone via m.ftd.de © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com

7. Contvertising™ is AdSense for apps with Amazon recommendations. visit with your iPhone m.ftd.de 1. Sports-related topic (e.g. Soccer) 1. Point-of-Interest 2. Relevant application (e.g. World Cup 2010) 2. Recommendation © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com

8. apprupt Contvertising™ allows publishers to embed apps into their content. landingpage embedded into the portal © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com

9. The difference between advertising and recommending apps: users love it! © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com “ I also compared it with Stern and n-tv and I have to admit that I am really excited about the FT Germany iPhone app... They even provide recommendations for new apps, which is great .” iTunes Customer Review , FTD.de iPhone Application, January 2010