Enterprise mobility is outpacing all other enterprise software requirements. The rapid evolution of devices, software technologies and market maturity are producing new sets of enterprise requirements and customer expectations that are not covered by traditional enterprise mobile platforms. As a consequence, we are seeing an explosion in new and innovative mobile technologies that are starting to make inroads in the enterprise. This session presents a holistic view of some of the emerging trends that are shaping the future of enterprise mobile solutions. From pragmatic to futuristic, we will dissect the new solutions, techniques and hot new trends that are being adopted in the modern enterprise.

1. What’s Next for Enterprise Mobility?

2. About KidoZen
COMPANY
•
Enterprise Mobile App Platform (PaaS)
•
Headquarters: Miami, FL
•
Development Center: Buenos Aires, Argentina
•
Privately Held
WHAT WE PROVIDE
•
Enterprise Mobile Backend-as-a-Service API
•
Mobile SDKs
•
Mobile Enterprise Application Center
•
HTML 5Hosting
•
Mobile Data Virtualization
•
Mobile Data Management
•
Mobile Analytics
•
Mobile App Prototyper
CUSTOMERS
HIGHLIGHTS
•
Large Number of Enterprise APIs
•
Public, Private, Hybrid Cloud & On-Premise
•
Access and Manage Enterprise Data Sources by Applying Security Policies at the Data Level for Mobility Management
•
100+ Global 1000 Customers
•
Pricing starts at $5k/10M API Calls/10K Users/200GB Store per Month

3. Mobile App Platform for the Enterprise
•
Enables Backend, Management and Lifecycle Capabilities
•
Integration with On- Premise and SaaS Systems
•
Access to Storage, Logging, Identity Management, SMS, Push Notification, etc.
•
Public, Hybrid, Private Cloud
KidoZen
Enterprise mBaaS
Mobile Data Virtualization
Enterprise Mobile App Center
Mobile Business Analytics
Mobile SDKs
Mobile Data Management
Mobile Content Management

4. 25 Partners in 50 Countries
Canada
United States
Australia
South Africa
Taiwan
Philippines
Argentina
Egypt
Kuwait
Saudi Arabia
UAE
Mexico
India
Malaysia
Singapore
Indonesia
China
Europe
Austria
Belgium
Czech Republic
France
Germany
Hungary
Ireland
Italy
LuxembourgNetherlands
Norway
Portugal
SlovakiaSpain
Sweden
Switzerland
United Kingdom
Russia
Geographic Coverage

5. Agenda
•
Five key trends shaping the future of enterprise mobility
•
Market forces
•
Emerging trends
•
Summary

6. Five Key Trends in Enterprise Mobility
1.
The next phase of mobile device management
2.
The consolidation of the enterprise mobile space
3.
The emergence of the third-generation enterprise mobile platform
4.
Data becomes the new currency in enterprise mobile solutions
5.
The emergence of the IoT backend services platform

7. The next phase of mobile device management
Key Trend #1 –Shaping the Futureof Enterprise Mobility

8. 5Forces of Change on the MDM Market…

9. MDM has Passed its Peak

10. Public Market Performance is Reflective
MobileIron
VMWare

11. No Venture Funds Are Going into the Space
$0.00
$100,000,000.00
$200,000,000.00
$300,000,000.00
$400,000,000.00
$500,000,000.00
$600,000,000.00
$700,000,000.00
$800,000,000.00
2009
2010
2011
2012
2013
2014
VC Funds Deployed to MDM Platforms

12. Enterprises Realize MDM is not Enough

13. Mobile OS are Including MDM Capabilities

14. As a Result…

15. Emerging MDM/EMM Trends
•
Focusing on managing applications and data…not devices
•
Emerging MDM vendors are being acquired by mobile OS providers
•
MDM becomes a commodity enterprise feature of mobile OS
•
Traditional MDM platforms expand into new areas:
•
MDM for IoT
•
Mobile app enablers
•
Vertical-focused MDM

16. The consolidation of the enterprise mobile platform space….
Key Trend #2 –Shaping the Futureof Enterprise Mobility

17. 5 Forces of Change Driving Mobile Platform Consolidation…

18. Enterprise Mobile Platform Market Fragmentation
Enterprise Mobility Ecosystem
Mobile Device Management
Mobile App Management
Mobile Enterprise App Platforms
Mobile Backend as a Service
Mobile Testing
Mobile App Performance Monitoring
Enterprise Mobile App Stores
Mobile App Distribution
Mobile Client App Platforms

19. Most Startups Haven’t Demonstrated Enough Traction for a Series A-B
>800
>90
>40
>20
>2
0
100
200
300
400
500
600
700
800
900
Seed Round
Series A
Expansion
Later
IPOs
Venture Backed Enterprise Software Startup in the last 8 years

20. Successful Startups Are Able to Raise Large Growth Rounds
0
200000000
400000000
600000000
800000000
1E+09
1.2E+09
1.4E+09
1.6E+09
1.8E+09
2E+09
Qtr 1
Qtr 2
Qtr 3
Qtr 4
2010Total
Qtr 1
Qtr 2
Qtr 3
Qtr 4
2011Total
Qtr 1
Qtr 2
Qtr 3
Qtr 4
2012Total
Qtr 1
Qtr 2
Qtr 3
Qtr 4
2013Total
2010
2011
2012
2013
Expansion and Later Stage VC Rounds in Enterprise Mobile
Expansion
Later Stage
Grand Total

21. Incumbents Are Entering the Space

22. MDM Vendors are Looking for their Next Phase of Growth

23. As a Result…

24. The Enterprise Mobile Space Consolidates
•
Some existing offerings disappear as standalone categories
•
MDM expands into the application enablement space via acquisitions
•
PaaS vendors expand their mobile backend services and EMM capabilities via acquisitions
•
Best-in-breed enterprise mobile platform startups raise large VC rounds to build towards more complete platforms

25. The Emergence of the Third-Generation Mobile Platform …
Key Trend #3 –Shaping the Futureof Enterprise Mobility

26. 5Forces of Change Giving Rise to the Third-Generation Mobile Platform…

27. The Enterprise Mobile Platform Space is About to Consolidate

28. MEAPs Have Outlived their Usefulness

29. Enterprises Love End-to-End Solutions

30. Mobile Solution Requirements are Getting Broader and More Complex

31. Interoperability of Mobile Backend Platforms is Becoming a Nightmare

32. As a Result…

33. The Emergence of the Third-Generation Mobile Platform
•
Solutions such as mobile app testing, mobile app monitoring & mobile app distribution become part of broader platforms
•
Enterprise mobile platform startups evolve from best-of-breed into more complete end-to-end solutions
•
Enterprise mobile solutions that haven’t achieved sustainable growth are consolidated as part of broader mobile app platform offerings
•
Two main types of mobile app platform emerge
•
Frontend-centric
•
Backend-centric

34. Data Becomes the New Currency in the Enterprise Mobile World…
Key Trend #4 –Shaping the Futureof Enterprise Mobility

35. 5 Forces of Change Increasing the Importance of Mobile Data…

36. Enterprise Mobile Applications are Producing Large Volumes of Data

37. Enterprise Mobile Applications are Consuming Business Data in Unpredictable Ways

38. Auditing and Compliance are Becoming More Important Requirements of Mobile Apps

39. Mobile Introduces New Data Privacy Challenges

40. Enterprises Would Love to Understand Mobile Users in Predictable Ways

41. As a Result…

42. Data Becomes the New Frontier of Enterprise Mobility
•
Mobile app analytics solutions expand into machine learning and predictive analytics
•
The first wave of mobile app auditing solutions emerges
•
The industry moves from mobile device management to mobile data management

43. The Emergence of the IoT Backend Services Platform…
Key Trend #5 –Shaping the Futureof Enterprise Mobility

44. 5 Forces of Change Driving the Need for IoT Backend Services…

45. Every IoT Startup is Building Their Own Backend Infrastructure

46. Portability and Interoperability are Incredibly Challenging

47. IoT Standards Are Becoming More Relevant

48. Enterprises Would Like to Extend Their Mobile Investments in IoT Solutions

49. Enterprise IoT Solution Deployments are Becoming More Mainstream

50. As a Result…

51. The Emergence of the IoT Backend Services Platform
•
The market will produce platforms that enable backend capabilities to IoT solutions
•
Some enterprise mobile platforms will expand into the IoT space
•
Enterprise mobile trends will be reinvented in the IoT space
•
Device management
•
Device & solution testing
•
Device & solution monitoring

52. Summary
•
The enterprise mobile landscape is changing
•
Five trends that will shape the future
•
Next-generation MDM
•
Consolidation in the enterprise mobile space
•
The emergence of the third-generation mobile platform
•
Data as the new mobile currency
•
The emergence of the IoT backend-as-a-service platform
•
It’s happening now!

53. Thank you!
jr@kidozen.com
http://jrodthoughts.com
http://twitter.com/#!/jrodthoughts
http://www.kidozen.com