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Empowering 
Mobile 
CollaboraAon 
for 
Today’s 
Workforce 
…without 
losing 
control! 
Gavin 
Simpson 
Director, 
EMEA 
Strategic 
Alliances, 
Box 
Lisbon, 
5 
November 
2014
2 
We are at the beginning of the 
Mobile Information Economy
3
4 
The last century was defined by companies that 
could build for economies of scale
5 
Companies built processes and organizations to 
deliver goods and services at massive scale
The barriers to entry that once protected leading 
6 
companies are now failing
7
8
9 
The Mobile Information Economy is being 
defined by new competitive factors...
10 
New Products 
Information-driven 
solutions that redefine 
their industry 
New Workplace 
Work across 
boundaries, be more 
agile & collaborative 
New IT 
Now, IT is more important 
and strategic than ever 
before
11 
53% 
Use 
three 
or 
more 
devices 
for 
work 
82% 
Use 
seven 
or 
more 
apps 
for 
work 
37% 
Works 
from 
three 
or 
more 
locaAons 
Source: Forrester - Forrsights Workforce Employee Survey, Q4 2013 
New Workplace
New Products 
12
Mobility has come a long way New Products 
13
14 
…and 
it 
will 
go 
a 
lot 
further! 
New Products
15 
In 
the 
year 
2020… 
80% 
of 
adults 
on 
the 
planet 
will 
own 
a 
Smartphone 
Smartphone 
sales 
will 
Dwarf 
those 
of 
PC’s 
New Products 
Source: Andreessen Horowitz study, October 2014
16
17
18
19 
ConsumerisaAon 
of 
IT 
We 
want 
apps 
that 
are 
instantly 
familiar 
We 
want 
access 
from 
any 
device 
Hype 
Alert? 
We 
want 
apps 
that 
are 
collaboraAve 
in 
nature
20 
ConsumerisaAon 
of 
IT? 
It’s 
about 
Visibility 
8 
cloud 
apps 
used 
at 
work 
by 
the 
typical 
employee 
each 
month 
But 
only 
As#such,#employees# 
could#be#accessing# 
many#more#apps# 
than#first#expected# 
9% 
of 
IT 
decision 
makers 
are 
confident 
they 
have 
visibility 
Source: Loudhouse Survey, Q1 2014 and Skyhigh Networks Q3 2014 
831 
cloud 
apps 
used 
at 
typical 
enterprise 
companies
Box$ 
Dropbox$ 
Youtube$ 
Office$365$ 
Jive$ 
Webex$ 
Facebook$ 
Salesforce$ 
GMail$ 
iCloud$ 
GDrive$ 
21 
Source: Skyhigh Networks survey, October 2014 
23% 
11% 
7% 
9% 
5%
22 
Losing 
Control? 
Projects 
financed 
& 
governed 
by 
BU’s 
Projects 
financed 
ad-­‐hoc 
by 
BU’s 
Projects 
financed 
by 
BU’s 
and 
run 
jointly 
with 
IT 
team 
Projects 
financed 
by 
IT 
and 
run 
jointly 
with 
BU’s 
Projects 
financed 
and 
run 
solely 
by 
IT 
Projects 
financed 
by 
BU’s 
Projects 
financed 
by 
IT 
Source: IDC Analysis, 2014
23 
What can IT do to stay in control?
24 
You 
can 
keep 
saying 
“NO!” 
But 
is 
this 
really 
the 
best 
long-­‐term 
solu>on 
or 
career 
path!
25 
Your 
response 
to 
Shadow 
IT? 
53% 
50% 
38% 
Working 
to 
contain 
projects 
and 
retain 
control 
in 
IT 
and 
to 
be^er 
serve 
BU 
teams 
Working 
to 
collaborate 
with 
BU 
leaders 
in 
the 
implementaAon 
of 
their 
chosen 
pla_orms 
Imposing 
a 
blanket 
ban 
on 
Cloud 
programmes 
to 
stop 
Shadow 
IT 
at 
the 
source 
NOTE: 
MulAple 
responses 
provided 
so 
total 
is 
not 
100% 
Source: IDC Analysis, 2014
26 
User-­‐Centric 
IT?
27 
How 
tomorrow 
works

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Empowering Mobile Collaboration for Today’s Workforce without losing control! @ Mobile Edge '14

  • 1. Empowering Mobile CollaboraAon for Today’s Workforce …without losing control! Gavin Simpson Director, EMEA Strategic Alliances, Box Lisbon, 5 November 2014
  • 2. 2 We are at the beginning of the Mobile Information Economy
  • 3. 3
  • 4. 4 The last century was defined by companies that could build for economies of scale
  • 5. 5 Companies built processes and organizations to deliver goods and services at massive scale
  • 6. The barriers to entry that once protected leading 6 companies are now failing
  • 7. 7
  • 8. 8
  • 9. 9 The Mobile Information Economy is being defined by new competitive factors...
  • 10. 10 New Products Information-driven solutions that redefine their industry New Workplace Work across boundaries, be more agile & collaborative New IT Now, IT is more important and strategic than ever before
  • 11. 11 53% Use three or more devices for work 82% Use seven or more apps for work 37% Works from three or more locaAons Source: Forrester - Forrsights Workforce Employee Survey, Q4 2013 New Workplace
  • 13. Mobility has come a long way New Products 13
  • 14. 14 …and it will go a lot further! New Products
  • 15. 15 In the year 2020… 80% of adults on the planet will own a Smartphone Smartphone sales will Dwarf those of PC’s New Products Source: Andreessen Horowitz study, October 2014
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. 19 ConsumerisaAon of IT We want apps that are instantly familiar We want access from any device Hype Alert? We want apps that are collaboraAve in nature
  • 20. 20 ConsumerisaAon of IT? It’s about Visibility 8 cloud apps used at work by the typical employee each month But only As#such,#employees# could#be#accessing# many#more#apps# than#first#expected# 9% of IT decision makers are confident they have visibility Source: Loudhouse Survey, Q1 2014 and Skyhigh Networks Q3 2014 831 cloud apps used at typical enterprise companies
  • 21. Box$ Dropbox$ Youtube$ Office$365$ Jive$ Webex$ Facebook$ Salesforce$ GMail$ iCloud$ GDrive$ 21 Source: Skyhigh Networks survey, October 2014 23% 11% 7% 9% 5%
  • 22. 22 Losing Control? Projects financed & governed by BU’s Projects financed ad-­‐hoc by BU’s Projects financed by BU’s and run jointly with IT team Projects financed by IT and run jointly with BU’s Projects financed and run solely by IT Projects financed by BU’s Projects financed by IT Source: IDC Analysis, 2014
  • 23. 23 What can IT do to stay in control?
  • 24. 24 You can keep saying “NO!” But is this really the best long-­‐term solu>on or career path!
  • 25. 25 Your response to Shadow IT? 53% 50% 38% Working to contain projects and retain control in IT and to be^er serve BU teams Working to collaborate with BU leaders in the implementaAon of their chosen pla_orms Imposing a blanket ban on Cloud programmes to stop Shadow IT at the source NOTE: MulAple responses provided so total is not 100% Source: IDC Analysis, 2014