Slides from the presentation at Mobile 2.0 Europe Developer Conference 2010 on “Business Opportunities with Ovi Store” by Fernando Kanacri, Marketing Services, Games & Media at Nokia.

1. Business Opportunities Ovi Store 17 June 2010

2. It’s all about the apps in the store, for people. Not platforms. Not runtimes. Not technologies.

3. Java apps Java apps Web apps Native apps Nokia radically focuses its development offering, greatly simplifying life for developers and increasing investment in strategic technology. Nokia simplifies the offering.

4. The new Nokia approach Marketing the full experience Device + Tools + Apps + Channel. Not individual parts like device platforms, APIs or runtimes. Radically simpler offering Only apps. Native apps, Web apps and Java apps. Not S60 apps, Maemo apps, S60 widgets, W3C widgets, web apps, Ovi Apps, homescreen widgets. etc Quality over quantity Nokia engages and promotes a certain % of apps that are locally most relevant and offer best UX.

5. Devices, clarified. Phones (Series 40) Basic devices for the masses. Smartphones (Symbian) Democratizing the smartphone. Computers (Maemo + MeeGo) Leading the evolution of mobile computing Develop Java apps Develop Native Apps (Qt) Develop Native Apps (Qt) Develop Web Apps (WRT+Ovi) Develop Web Apps (WRT+Ovi)

6. Ovi Store Overview Where You Discover What’s New Easiest way for consumers to discover the latest applications, games & more on Nokia devices Personal and highly relevant local content readily available Global audience for content providers to effectively monetize their assets

7. Ovi Store is Truly Global Ovi Store has active users in 180+ countries

9. Wide Range of Devices Supported Exampledevices Supporteddevices Experience Platform Web Runtime widget with touch support Nokia 5800, N97 S60 5.0 and later All S60 3.2Some S60 3.1 S60 Web Runtime widget / Flash N96 All S60 3.0+ products with XHTML-MP browser Mobile web browser Various Nokia 5220Nokia 6300 S40 6.2, 7.x, 8.1 and 9.1 with QVGA and HVGA Java client Series 40 All Series 40 QVGA products with XHTML-MP browser Mobile Web browser Various Maemo Maemo 5 Nokia N900 Mobile Web browser Desktop* PC Web browser * Desktop experience is browse only and does not support side loading

10. Ovi Store for Qt Apps Today publishers can distribute free and paid apps via Ovi Store for Nokia N900 and Nokia N8, because Qt is pre-installed to the device Qt Smart Installer Developers must bundle Smart Installer SIS with their SIS file Smart Installer checks if Qt is present in the device, and which version. If updates are required, Smart Installer fetches the proper libraries. Will support Symbian 5.0, 3.2 and 3.1 devices In future, smart installer will be needed for N8 (when Qt4.7 comes out)

11. Publish to OVI Publishers obtain 70%*of net revenue, trackable via dailyreports. * Disclaimer: 70% of net revenue after payment-method costs (operator or credit card), deductions for returns, bad debt, and any applicable taxes.

13. Channel metadata also includes category, price point, allowed billing methods, icons, images, banners and help/support content

14. Content descriptions can have translations for multiple markets (optional)

16. Example of MKT promo

17. Thank you

18. Backup Slides

20. Publisher revenue share is 70%* of customer price

22. Premium SMS

24. Possibility for special promotions and merchandising

27. Once a company and authorized users are registered, the publishing process can start immediately

28. Ovi Store offers a self-service content intake portal

29. All content is reviewed by QA

31. Monetize apps and content with Nokia-provided billing

32. Speed to market using the self-serve publishing tool

33. Easy for publishers to get content in market with swift content validations and quality assurance procedures

34. Daily reporting of sales & usage