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Music Success Teleseminar Series - Social Media Mastery: Tools & Discourse

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Ariel Publicity

Register here for the Social Media Mastery 9-Week Course: http://arielpublicity.com/9weekcourse/ In this call we will talk about: - What Musicians Do Online vs. What Expert Marketers Do Online and How You Can Become an Expert Marketer Quickly - Who is Currently Using Social Media and What Drives Them - WWW = What Went Wrong: Common Mistakes Being Made By Musicians Online - Marketing Basics 101. You’ll be Surprised as What Really Works - How to REALLY Use Facebook and Twitter to Effectively Promote Your Music and Brand - Top 5 Social Media Sites Every Musician Should Be On

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Music Success Teleseminar Series Social Media Mastery: Tools & Discourse
In a time of drastic change it is the learners who inherit the future.  The learned usually find themselves equipped to live in a world that no longer exists.  ~Eric Hoffer
Music Vs. Marketing - Your music should be: Spontaneous and Creative   - Your marketing should be the exact opposite: Systematic and Scientific
You can have your moral integrity and ROCK at Marketing & Promotion! To make it better ask: How Can I Help? What Do They Want? What is My Niche?
Marketing and Performing We all want that moment where the hair on the back of your neck stands up... 1. Capture & Engage 2. Create Moments 3. Change Lives
70%, connecting with family and friends. 49% looking to stay connected to relevant news& info 46% consumers expressed the desire for entertainment. 42% wished to share reviews of company or product experiences
Fatigue... - Deal Fatigue - Follow Fatigue - Social Media Fatigue Overcome by: LISTENING & Reading Observe what they seem to want Then again ask: How Can I Help/ Contribute or Share? or Add value
What Most Musicians Do Online 1. Facebook & Twitter & YouTube 2. Sporadic communication with no plan or goals and NO products 3. Use BCC in email program 4. Ask for money before building value (or never ask at all)
What Expert Marketers Do Online 1. They control message (use Facebook, Twitter & YouTube to augment messages) 2. Use analytics - constantly measure results and impact 3. Communicate regularly w/ purpose 4. BUILD LISTS - Use email programs 5. Strategically ask for money & make offers only after value built
WWW = What Went Wrong? Musicians learned social media etiquette from MySpace... Now, we use newer platforms like Facebook, Twitter etc. ineffectively, by going down the same rabbit hole. Basics of marketing 101 are being ignored.
http://www.jeffbullas.com
http://www.jeffbullas.com
- A Post is considered dead when the growth in engagement is less than 10%. - The average Post Lifetime for a Page is 3 hours and 7 minutes.
Good Bad
- The average Facebook user is connected to 80 pages.
Good Bad - Know the basics. DM, RT, @ mention, Handle, Lists, # - For Twitter, YES to external apps!
- Themes and colors consistent with all pages. - Photo = 10x the # of followers - Bio - 8x the # of followers
http://www.jeffbullas.com
Ariel Hyatt Founder, Ariel Publicity & Cyber PR® - 17 years in music business w Ariel Publicity, NYC - Transitioned from traditional to digital PR - Studied Internet Marketing & Social Media - Wrote and self-published Music Success in Nine Weeks & Musician’s Roadmap to Facebook & Twitter - 12 countries - teaching & speaking - Middle Tennessee State University (MTSU) offers a Cyber PR® Class based on the principals used in my business. My staff and I lead students in a rigorous Cyber PR® accreditation process that includes hands on experience working on active Cyber PR® Campaigns. ah@arielpublicity.com @CyberPR 6
coreydenis@gmail.com Corey Denis @coreythrase Digital Strategist, Toolshed - Corey Denis is a digital strategist at Toolshed, a boutique firm for Media, Tech, and Entertainment companies looking for online strategy services, online promotion, social network marketing, direct-to-fan marketing and campaign design, digital music service licensing. - Her blog, Not Shocking actively vets the least surprising news in the entertainment industry. - Sometimes columnist for the SF Appeal, San Francisco’s Online Newspaper - Created & executed digital strategies, built & marketed platforms for numerous distributors, startups labels and artists including What Are Records, IODA, IRIS Distribution, Michael Tilson Thomas, SoundExchange, Todd Fancey, Ning, Loudcaster & Comedian Stephen Lynch. 6
Social Media Mastery: Tools & Discourse 9-Week Online Course Taught by Ariel Hyatt of Cyber PR® & Corey Denis of Toolshed In Social Media Mastery: Tools and Discourse, you will learn how to: • Strategically add to your current Social Media assets to generate more online followers & fans • Get mobile: Use text messaging & mobile applications to engage fans • Measure your online influence & improve it • Use analytics to track who is talking about you and where and effectively respond to them • Create consistent, compelling content for all of your social outlets • Use Twitter more effectively and find new fans to follow and engage with you • Save time and energy by streamlining your marketing & social media efforts
Social Media Mastery: Tools & Discourse 9-Week Online Course Taught by Ariel Hyatt of Cyber PR® & Corey Denis of Toolshed 1 Time Payment: $297 USD or 2 Monthly Payments: $159 USD Register For The Course At: http://arielpublicity.com/9weekcourse

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Music Success Teleseminar Series - Social Media Mastery: Tools & Discourse

  • 1. Music Success Teleseminar Series Social Media Mastery: Tools & Discourse
  • 2. In a time of drastic change it is the learners who inherit the future.  The learned usually find themselves equipped to live in a world that no longer exists.  ~Eric Hoffer
  • 3. Music Vs. Marketing - Your music should be: Spontaneous and Creative   - Your marketing should be the exact opposite: Systematic and Scientific
  • 4. You can have your moral integrity and ROCK at Marketing & Promotion! To make it better ask: How Can I Help? What Do They Want? What is My Niche?
  • 5. Marketing and Performing We all want that moment where the hair on the back of your neck stands up... 1. Capture & Engage 2. Create Moments 3. Change Lives
  • 6. 70%, connecting with family and friends. 49% looking to stay connected to relevant news& info 46% consumers expressed the desire for entertainment. 42% wished to share reviews of company or product experiences
  • 7. Fatigue... - Deal Fatigue - Follow Fatigue - Social Media Fatigue Overcome by: LISTENING & Reading Observe what they seem to want Then again ask: How Can I Help/ Contribute or Share? or Add value
  • 8. What Most Musicians Do Online 1. Facebook & Twitter & YouTube 2. Sporadic communication with no plan or goals and NO products 3. Use BCC in email program 4. Ask for money before building value (or never ask at all)
  • 9. What Expert Marketers Do Online 1. They control message (use Facebook, Twitter & YouTube to augment messages) 2. Use analytics - constantly measure results and impact 3. Communicate regularly w/ purpose 4. BUILD LISTS - Use email programs 5. Strategically ask for money & make offers only after value built
  • 10. WWW = What Went Wrong? Musicians learned social media etiquette from MySpace... Now, we use newer platforms like Facebook, Twitter etc. ineffectively, by going down the same rabbit hole. Basics of marketing 101 are being ignored.
  • 12.
  • 14. - A Post is considered dead when the growth in engagement is less than 10%. - The average Post Lifetime for a Page is 3 hours and 7 minutes.
  • 15. Good Bad
  • 16. - The average Facebook user is connected to 80 pages.
  • 17.
  • 18. Good Bad - Know the basics. DM, RT, @ mention, Handle, Lists, # - For Twitter, YES to external apps!
  • 19. - Themes and colors consistent with all pages. - Photo = 10x the # of followers - Bio - 8x the # of followers
  • 20.
  • 22. Ariel Hyatt Founder, Ariel Publicity & Cyber PR® - 17 years in music business w Ariel Publicity, NYC - Transitioned from traditional to digital PR - Studied Internet Marketing & Social Media - Wrote and self-published Music Success in Nine Weeks & Musician’s Roadmap to Facebook & Twitter - 12 countries - teaching & speaking - Middle Tennessee State University (MTSU) offers a Cyber PR® Class based on the principals used in my business. My staff and I lead students in a rigorous Cyber PR® accreditation process that includes hands on experience working on active Cyber PR® Campaigns. ah@arielpublicity.com @CyberPR 6
  • 23. coreydenis@gmail.com Corey Denis @coreythrase Digital Strategist, Toolshed - Corey Denis is a digital strategist at Toolshed, a boutique firm for Media, Tech, and Entertainment companies looking for online strategy services, online promotion, social network marketing, direct-to-fan marketing and campaign design, digital music service licensing. - Her blog, Not Shocking actively vets the least surprising news in the entertainment industry. - Sometimes columnist for the SF Appeal, San Francisco’s Online Newspaper - Created & executed digital strategies, built & marketed platforms for numerous distributors, startups labels and artists including What Are Records, IODA, IRIS Distribution, Michael Tilson Thomas, SoundExchange, Todd Fancey, Ning, Loudcaster & Comedian Stephen Lynch. 6
  • 24. Social Media Mastery: Tools & Discourse 9-Week Online Course Taught by Ariel Hyatt of Cyber PR® & Corey Denis of Toolshed In Social Media Mastery: Tools and Discourse, you will learn how to: • Strategically add to your current Social Media assets to generate more online followers & fans • Get mobile: Use text messaging & mobile applications to engage fans • Measure your online influence & improve it • Use analytics to track who is talking about you and where and effectively respond to them • Create consistent, compelling content for all of your social outlets • Use Twitter more effectively and find new fans to follow and engage with you • Save time and energy by streamlining your marketing & social media efforts
  • 25. Social Media Mastery: Tools & Discourse 9-Week Online Course Taught by Ariel Hyatt of Cyber PR® & Corey Denis of Toolshed 1 Time Payment: $297 USD or 2 Monthly Payments: $159 USD Register For The Course At: http://arielpublicity.com/9weekcourse

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