Register here for the Social Media Mastery 9-Week Course:
http://arielpublicity.com/9weekcourse/
In this call we will talk about:
- What Musicians Do Online vs. What Expert Marketers Do Online and How You Can Become an Expert Marketer Quickly
- Who is Currently Using Social Media and What Drives Them
- WWW = What Went Wrong: Common Mistakes Being Made By Musicians Online
- Marketing Basics 101. You’ll be Surprised as What Really Works
- How to REALLY Use Facebook and Twitter to Effectively Promote Your Music and Brand
- Top 5 Social Media Sites Every Musician Should Be On
2. In a time of drastic change it is the
learners who inherit the future.
The learned usually find themselves
equipped to live in a world that no longer
exists.
~Eric Hoffer
3. Music Vs. Marketing
- Your music should be:
Spontaneous and Creative
- Your marketing should be the exact opposite:
Systematic and Scientific
4. You can have your moral integrity and ROCK
at Marketing & Promotion!
To make it better ask:
How Can I Help?
What Do They Want?
What is My Niche?
5. Marketing and Performing
We all want that moment where the hair on
the back of your neck stands up...
1. Capture & Engage
2. Create Moments
3. Change Lives
6. 70%, connecting with
family and friends.
49% looking to stay
connected to relevant
news& info
46% consumers
expressed the desire for
entertainment.
42% wished to share
reviews of company or
product experiences
7. Fatigue...
- Deal Fatigue
- Follow Fatigue
- Social Media Fatigue
Overcome by: LISTENING & Reading
Observe what they seem to want
Then again ask: How Can I Help/ Contribute or Share? or Add value
8. What Most Musicians Do Online
1. Facebook & Twitter & YouTube
2. Sporadic communication with no plan or goals and NO products
3. Use BCC in email program
4. Ask for money before building value (or never ask at all)
9. What Expert Marketers Do Online
1. They control message (use Facebook, Twitter & YouTube to augment messages)
2. Use analytics - constantly measure results and impact
3. Communicate regularly w/ purpose
4. BUILD LISTS - Use email programs
5. Strategically ask for money & make offers only after value built
10. WWW = What Went Wrong?
Musicians learned social media etiquette from MySpace...
Now, we use newer platforms like Facebook, Twitter etc. ineffectively, by
going down the same rabbit hole.
Basics of marketing 101 are being ignored.
22. Ariel Hyatt
Founder, Ariel Publicity & Cyber PR®
- 17 years in music business w Ariel Publicity, NYC
- Transitioned from traditional to digital PR
- Studied Internet Marketing & Social Media
- Wrote and self-published Music Success in Nine Weeks
& Musician’s Roadmap to Facebook & Twitter
- 12 countries - teaching & speaking
- Middle Tennessee State University (MTSU) offers a
Cyber PR® Class based on the principals used in my
business. My staff and I lead students in a rigorous Cyber
PR® accreditation process that includes hands on
experience working on active Cyber PR® Campaigns.
ah@arielpublicity.com
@CyberPR
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23. coreydenis@gmail.com
Corey Denis @coreythrase
Digital Strategist, Toolshed
- Corey Denis is a digital strategist at Toolshed, a boutique
firm for Media, Tech, and Entertainment companies looking
for online strategy services, online promotion, social
network marketing, direct-to-fan marketing and campaign
design, digital music service licensing.
- Her blog, Not Shocking actively vets the least surprising
news in the entertainment industry.
- Sometimes columnist for the SF Appeal, San Francisco’s
Online Newspaper
- Created & executed digital strategies, built & marketed
platforms for numerous distributors, startups labels and
artists including What Are Records, IODA, IRIS
Distribution, Michael Tilson Thomas, SoundExchange,
Todd Fancey, Ning, Loudcaster & Comedian Stephen
Lynch.
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24. Social Media Mastery:
Tools & Discourse
9-Week Online Course Taught by
Ariel Hyatt of Cyber PR® & Corey Denis of Toolshed
In Social Media Mastery: Tools and Discourse, you will learn how to:
• Strategically add to your current Social Media assets to generate more
online followers & fans
• Get mobile: Use text messaging & mobile applications to engage fans
• Measure your online influence & improve it
• Use analytics to track who is talking about you and where and effectively
respond to them
• Create consistent, compelling content for all of your social outlets
• Use Twitter more effectively and find new fans to follow and engage with
you
• Save time and energy by streamlining your marketing & social media
efforts
25. Social Media Mastery:
Tools & Discourse
9-Week Online Course Taught by
Ariel Hyatt of Cyber PR® & Corey Denis of Toolshed
1 Time Payment: $297 USD
or
2 Monthly Payments: $159 USD
Register For The Course At:
http://arielpublicity.com/9weekcourse