Main slides from the Keynote held in Berlin OKRs Meetup in June 2014. OKRs is an improved Management by Objective method utilized by a lot of todays most successful tech companies, most notably Google Inc who made it famous through the following video: http://bit.ly/P6Mzg8 There is however lots of issues implementing it, where the strategic planning process is the key speed bump.

1. @Berlin Breakfast & OKRs 20140623
Objectives & Key Results (OKRs)
in fast growing startups

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1. Completely transparent
2. Stretched Objectives
3. Measurable Key Results
4. Cascaded from Strategy,
formulated by individual.
5. Its communication, not
performance.

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The #1 reason startups fail to implement OKRs
”The strategy substitution pit fall”.

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S5M5
The strategic 5The motivational 5
=
Vision
Mission
Purpose
Plan
Goals
Business
Value added
Target customer
Value proposition
Distinctive capabilities
http://bit.ly/1i8jhur

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The strategic 5
Business
Value added
Target customer
Value proposition
Distinctive capabilities
The motivational 5
Vision
Mission
Purpose
Plan
Goals
M5
S5

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M5
S5STRATEGY
CASCADED
ORGANIZATION
METHOD

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M5
How
What
Why
S5

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Time (33%)
Objective (20%)
Key Result 1 (25%)
Key Result 2 (20%)
Key Result 3 (15%)

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4367
1290
6288
33
47
42738030
615245 33
(%)
88
23
46
12
43
67
35
55
20
52
41
37

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Streams
Finance
HR
Marketing
Production
Sales
Bookkeeping
Planning
Reporting
Performance management
Compliance
Hiring
Price Management
Print marketing
General marketing
Internet marketing
Lead Generation
Product
Line operation
Staffing
Training
Major account
Minor account
New Accounts
Accounts Payable
Accounts Receivable
Auditing
Budgeting
Forecasts
Fiscal Results
Analysis
Career path
Performance review
Standards
Recruiting
New hire onboarding
Advertising
Advertising
Website
Cold Calling
Callback requests
Account management
Account management
Product Demonstration
Lead qualification
Account Setup
Product proposal creation
Bill Payment
Check Deposits
Inventory Report
Financial Statements
Monthly Reports
Profitability
Standard Costing
Ad-Hoc Reporting
Promotions
Salaries
Employee feedback
Manager feedback
Goal setting
Workplace signage
Training
Incedent reporting
Enforcement
Content creation
Proofing
Publishing
Marketing effectiveness
Content creation
Proofing
Publishing
Event management
SEO
Call
Lead tracking
Request management
Contact
Support
Sales
Contact
Support
Sales

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47
37
59
55
Profitability
Standard Costing
Ad-Hoc Reporting
Analysis
52
40
64
52
64

12. www.itsinthenode.com
47
37
59
55
Profitability
Standard Costing
Ad-Hoc Reporting
Analysis
52
40
64
52
64

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Benefits
Sanctions risk taking
Puts strategy in the hands of each person
Phenomenal in creating disciplined thinking
- if you let it
Best tool unleashing the ”power of quiet”.
http://bit.ly/1mhSEnB

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We believe in thisWe believe in this

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We believe in thisWe believe in this

16. Get in contact!
Thanks.
www.itsinthenode.com
jf@itsinthenode.com
johanform