The upcoming 2013 holiday season is set to break all existing mobile commerce records. Are you ready for the rush of mobile and tablet consumers over the next few months? Let Mobify’s CEO, Igor Faletski, show you how you can maximize sales and visitor engagement on your mobile website this holiday season. In 45 minutes, we cover: - How to unify your shopping experience across channels Responsive web design pros and cons - Which responsive approach is right for your business - 10 must-do design and performance enhancements to your mobile or responsive website This webinar is brought to you in collaboration with Demandware.

1. Zac Cook
Igor Faletski
October 15, 13
1
Ten Tweaks to Drive
Mobile Sales this
Holiday Shopping
Season
Copyright 2013 Demandware, Inc. All other rights reserved.

2. Agenda
1.
Intro to Demandware + Mobify
2.
3.
How to Unify Your Shopping Experience
Responsive Web Design Pros and Cons
4.
Going Responsive:
Which Approach is Right for You?
5.
10 Simple Yet Effective Mobile Website Tweaks
6.
Q&A with Igor Faletski of Mobify

3. Demandware Connects Brands and Consumers
to Move Faster, Grow Faster
The Demandware Model
User Empowerment
Innovation and LINK
Client Success:
Retail Practice, XChange
Collaboration Center
Benefits to your brand
Merchant/Marketer/Developer
control
Global and channel expansion
Identify and prioritize key revenue
driving programs
99.99% average uptime
October 15, 13
3
Copyright 2013 Demandware, Inc. All other rights reserved.

4. Demandware Responsive
• Placeholder for Demandware
mobile/responsive slide
October 15, 13
4
Copyright 2013 Demandware, Inc. All other rights reserved.

5. What is Mobify?
Mobify helps businesses delight their users through fast,
responsive websites.
Technology + Services

6. Demandware + Mobify
Together, Demandware and Mobify accelerate commerce
innovation.
Through the LINK Technology Partner Program
Demandware clients can quickly and easily deploy Mobify
solutions through a pre-built integration.

7. Agenda
2. How to Unify Your Shopping Experience
3.
4.
Responsive Web Design Pros and Cons
Going Responsive:
5.
Which Approach is Right for You?
10 Simple Yet Effective Mobile Website Tweaks
6.
Q&A with Igor Faletski of Mobify

8. Responsive Web Design
www.website.com
A responsive website is one that automatically
reformats itself to suit different screen sizes. A
responsive website does not redirect users to
separate mobile or tablet sites.

9. Increase Mobile Revenue
Websites that are optimized for the user
experience across all channels see:
•
Better conversions
•
More engagement
•
Greater average order values

10. Responsive Spotlight / Skinny Ties
Results
All Online Channels
• +42% revenue growth
• +44.6% visit duration
iPhone
• +377.6% revenue growth
• +71.9% conversion rate

12. 100%
90%
Mobile Performance
eCommerce sales lost
due to load time
80%
70%
60%
50%
40%
30%
20%
10%
0%
Source: Amazon Web Team (~1% conversion loss per 100ms)

13. /
Almost 25% of all online shopping on Black Friday
in 2012 was done on mobile and tablet devices.
Source: Internet Trends 2013

14. Web-influenced offline sales and
online sales combined account for
more than half of the $3.3 trillion
total retail spend in the US.
Source: Forrester Research

15. Agenda
3. Responsive Web Design Pros and Cons
4.
Going Responsive:
Which Approach is Right for You?
5.
6.
10 Simple Yet Effective Mobile Website Tweaks
Q&A with Igor Faletski of Mobify

16. One Strong Online Presence
Responsive web design unifies your:
• User experience
• Team
• Code base
• Platform
• Release process

17. Best Practice
Industry experts prefer
responsive web design as a
mobile web development
approach and Google
considers it an SEO best
practice.

18. Good for Marketing
Links shared via social
media and email always
work when a website has
one URL (no redirects).

19. High Cost
A lot of labour, money,
testing and risk is
required to build a
responsive website from
scratch.

20. Performance is Not Guaranteed
The average weight of a web page today : 1.3MB
CSS
77% of the weight is images and JavaScript
Others
HTML
JavaScript
Flash
Images

21. Agenda
4. Going Responsive:
5.
Which Approach is Right for You?
10 Simple Yet Effective Mobile Website Tweaks
6.
Q&A with Igor Faletski of Mobify

22. Responsive Web Design: What to Consider
Time to market
Scalability
Budget and ROI
Risk and security
User experience
Resources and skill

23. Responsive
Rebuild
Unified User Experience
One URL and consistent branding across all
channels
Simplified Process
Easy to maintain and content is updated in realtime
Scalability
Ready to support modern mobile devices,
tablets
and new devices not yet invented
Performance Enhancements
Automated optimizations for images, JavaScript, CSS, and HTML
that speed up load times
Feature Parity and Granular Control
Business logic leveraged while content, layout and specific elements
can be easily manipulated
Quick to Market
No website rebuild needed
Responsive With
Mobify

24. Demandware Customer Spotlight / Perry Ellis

25. Mobify Customer Spotlight /
Results
Month-over-month
• +55% increased sales
• +16% increased AOV
Year-over-year
• +391% increased sales
• +70% increased AOV
Optimizations include
Fly-out navigation, sticky add-to-cart
button, swipe-enabled product gallery,
Mobify Performance Suite

26. Mobify Customer Spotlight /
Results
• Mobile ROI in 22 days
• 25-30% faster on mobile
devices than on desktop
• Triple digit growth across
smartphone and tablet
revenues year-over-year
Optimizations include
Mobify Performance Suite, responsive image optimization, streamlined checkout flow

27. Agenda
5. 10 Simple Yet Effective Mobile Website Tweaks
6.
Q&A with Igor Faletski of Mobify

28. 1 Bump up default font size and line height
Minimum font size: 16px, and line height: 1.5

29. 2Go 100% touch friendly
Use elements like carousels and accordions, drawers and panels

30. 3Make room for clumsy fingers

31. 4 Enable contextual keyboards
Example of a better numeric keyboard (iOS on left, Android on right)

32. 5 Use native UI elements
•
Drop-down menus
•
Radio buttons
•
Sliders

33. 6Make it easy to navigate

34. 7Place your CTAs
•
Keep CTA above the fold
•
Reduce barriers to conversion
•
Drive conversions
•
Drive average order values

35. Make your website faster
8
Optimize responsive
images
Speed up asset
rendering by sending
only the best quality
image to the device
9
Accelerate JavaScript
Reduce page load times
by reducing the number
of requests sent to the
server
10
Simplify your HTML
Achieve maximum
efficiency by removing
all non-essential
elements from the
mobile experience

36. GET A FREE MOBILE ASSESSMENT
visit mobify.com/go/mobile-assessment for full details
Included in your mobile assessment:
• 3 key user experience items to improve on
• Performance results compared to industry standards
• 3 recommendations for improving conversion

37. Q&A
Please submit your questions via the chat
box in the lower left portion of your screen.
We welcome your feedback! Watch for a
survey page once the webinar has ended.
Reach out with any additional questions
after the webinar:
• Mobify: hello@mobify.com
• Demandware: info@demandware.com