Mobango is a free multiplatform mobile app store and social media community with over 8 million users. It allows developers to publish, store, share and distribute mobile apps and content. Developers can advertise their apps on Mobango's platform using a pay per download (PPD) model where they only pay for actual downloads, avoiding wasted impressions and clicks. Mobango sees high daily download volumes and provides analytics and campaigns to help developers promote their apps and maximize visibility and downloads.
2. MOBANGO/ A MULTIPLATFORM FREE APP STORE
OUR REACH / OUR AUDIENCES
WINNING TRAFFIC / WHILE SAVING MONEY
WHAT IS PPD / HOW IT WINS FOR MOBILE APPS
3. MOBANGO – GLOBAL APP DISCOVERY
PLATFORM
A Mobile Application Store
• Java, Android, Symbian, RIM, iOS, Flash Lite
• FREE and Global; rated global Top 10 apps store*
Web / mobile social media Community
• Publish, Store, Share, Distribute apps / content for mobile devices
• Over 8m Mobango and FB community powered marketplace
Mobile App Games and Content Marketplace
• High Volume of daily downloads
• Self-service Mobile Advertising platform based on PPD (pay per download)
• Segmented by Geography, Platform and Device
* As rated by The Economist
4. 8 MILLION USERS AND COUNTING
• 1 Billion + and counting total downloads
• 700k - 1 million DAILY downloads
• 100,000+ apps : 1m+ content pieces
• 7 Popular Mobile Platforms
• 8m unique visitors per month; High Repeat Visits
5. MOBANGO’S USER BASE
Global Users Smartphone users
Java / Symbian
• Global presence • Strong Smartphone Penetration
• India and US as 2 largest markets • Largest Android apps distributor
outside Android Market
6. MOBANGO’S CATALOGUE
Entertainment Function
Total Catalog Split of non-gaming apps by:
Category OS
(in ‘000s)
1,087 ~100K
Education 2% Others 5%
8%
Themes 20K + Health &
Lifestyle RIM 10%
iOS 10%
Finance & 28%
Productivity
Pics 859 Games 25K+
Android 30%
Multimedia &
32%
Entertainment
Applications 50K + Java / 45%
Social
30% Symbian
Tunes 147 Networking
Videos 81
7. APP SUCCESS STORIES
UC Browser Qeep Opera Mini Nimbuzz
Browser Social & Community Browser Social & Community
3 MN+ downloads 1.9 MN+ downloads 5 MN + downloads 1.5 MN + downloads
Euro Fighter Art of War 2 High Speed 3D KGB S.W.A.T
Games Games Games
Games
1.1 MN + downloads 1 MN + downloads 0.8 MN + downloads
1.3 MN + downloads
QQ Browser Tic Tac Toe iBrowser
RockeTalk Browser
Browser Social & Community Games
0.5 mn + downloads 0.4 mn + downloads
0.7 MN + downloads 0.4 mn + downloads
eBuddy Facetones Zum Zum Kraze
Messenger Social & Community Games Games
0.4 MN + downloads 0.15 MN + downloads 0.5 MN + downloads 0.2 MN + downloads
Snaptu Farm Frenzy
Games
Facebook Bingo
Social & Community Social & Community Games: Casino
2.5 MN + downloads 1.2 MN + downloads
1.5 MN + downloads 0.2 MN + downloads
8. WHAT IS PPD & HOW DOES IT WIN FOR
MOBILE APPS
• Don’t pay a penny for CPM / CPC - Pay only for actual results, actual
downloads
• Zero media wastage – Impressions and clicks are free, Downloads are paid
• Spend less $$ finding the right download audience - Target by device, by
platform, by location
• Download-friendly audience – Our users WANT to download and try new
mobile content and know HOW to
• Control your own budget, spend limits and goals
• Enjoy price fairness
10. VISIBILITY FOR YOUR APPS
#1 Featured Apps
• Campaigns configured using Mobango’s
Self Advertising Interfaces show in this
position.
• A maximum of 2 are displayed at a time.
#2 Mobango Showcase
• Specials are collections of apps, games
and content that increase application
downloads through viral effect.
• Use specials to promote through social
media
#3 Recommended Apps
• Recommended apps are apps that are
displayed on home page and main listing
pages by utility, novelty OR freshness
11. MOBANGO SHOWCASE : BRANDED DESTINATION
MOBANGO SHOWCASE – SHOWCASE PAGE –
HOME PAGE PREMIUM PROPERTY BRANDED DESTINATION ON MOBANGO
12. DEVELOPER ANALYTICS
• In-depth analytics for
developer
• Impressions, Views,
Downloads
• Downloads by Geography,
Device and by Date
• Track multiple campaigns
• Export to CSV and analyse