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Understanding Facebook Stats and Insights
- 1. Broadband for Business Webinar Series MNREM is a project partner in the Minnesota Intelligent Rural Communities initiative. MIRC is a coalition of 19 statewide partners and 11 demonstration communities funded in large part through an American Recovery and Reinvestment Act grant. The work of the coalition focuses on bringing the full promise of broadband technologies to rural Minnesota communities, businesses and people. Blandin Foundation serves as the project administrator. More about MIRC is available at: www.blandinfoundation.org ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 2. Training in your Community • Webinars are high level introductions to broadband topics. • Please contact us for free training in your communities on webinar topics for your businesses. teresa@mnrem.org • We will work with you to identify local training providers to deliver training so we can build sustainability and connect businesses with local resources. ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 3. Understanding Facebook Stats Ann Treacy broadband.mnrem.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 4. The Plan • Stats on Facebook • Where to get INSIGHTS • How many and how? • Who? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 5. • 800 million active users • 350 million access FB through mobile devices • Average user has 130 friends • Average user is connected to 80 page/groups ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 6. www.facebook.com/insights/ You must be an Admin Look for INSIGHTS ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 7. How many and how? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 8. • Total Likes (formerly fans) • Friends of Fans • People talking about the page (includes likes, tags, comments , poll response) • Weekly total reach (includes who have seen content from the pages) ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 9. Questions • Is your base growing? • Are they interacting? • Are they active online? (Do they have lots of friends?) ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 10. • Track impact of each post • Engaged (Folks linked, shared otherwise interacted. Might have hid.) • Virality (Percentage of people who did something with the post) ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 11. Questions • Which types of posts are most successful? • Which posts are most successful? • Which posts lost engagement? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 12. Who? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 13. ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 14. More on likes… ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 15. Questions • Are you reaching your core demographic? • Any surprises? • Does it makes sense to use geography? • How are people finding/liking you? • Any new pages you should like? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 16. • Organic (News feed, ticker or Page) ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 17. • On Reach • Check external referrers • Check Tab Views ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 18. ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 19. Other Stats • Traffic to your site • Best times/days to interact ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 20. QUESTIONS? If you have an interest in further training on in your area, please let us know. Session will be posted online: http://www.mnrem.com/blog/ ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.