The document discusses how mobile devices like smartphones and tablets will surpass PCs as the most common way for people to access the web by 2013. It recommends that Collins Catering update their website and services to be easily accessible on mobile devices through features like calendars, booking services, menus and blogs. The mobile version should have a simplified and easy-to-use layout optimized for smartphones, while the tablet version can include more content like video.
1. The Future Is Mobile for Collins Catering Mobile Presentation Mario J. Novoa Fundamentals of Web Design Professor Carol Cox December 2011
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6. Mobile and Tablet users have different viewing options. MOBILE: - Smartphone users are transaction-oriented. - Smartphone users don’t want to be overloaded by content. Usually they have an objective, and will move on quickly. (http://mashable.com/2011/08/05/mobile-design-priority/) TABLET: - Tablets are leisure surfing devices people use while lounging at home. - Optimize his experience with video, colors and more features to satisfy his palate. (http://mashable.com/2011/08/05/mobile-design-priority/)
Hello and welcome. Thank you for taking the time to see the new opportunities that await Collins Catering. If at any time you have questions, please ask me at any time.
With the explosion of mobile smartphones and tablets, people are starting to navigate the internet on the these portable devices. The time is now to think with infinite ways to reach your current and future customers.
Research has been done recently that indicate the activity for online has increased dramatically.
With many more users online the possibilities that event planner and brides to be will be looking at your site to see what services you have. They will want to know what dates you are available. They will want to know what customers say about you. “… many sites still are not optimized for the mobile Web, even though cell users expect to make fewer clicks on their phones than on a PC.” ( http://www.mediapost.com/publications/article/120590/#ixzz1h0pc2aTM )
With the most recent additions to your website, we have been able to improve on what you had first developed. We can now build even more for mobile and tablet users.
For smartphones : Stay away from extensive use of Flash, fixed-element layouts and complex navigation paths. Flash-driven sites may look terrific on a traditional browser, but on mobile devices, that fantastic-looking site will display an error message. When it comes to slow page loads or complex navigation, according to Aberdeen, a one-second delay in page response can result in a 7% reduction in conversion. For tablets : Take the “less is more” approach. Tablet websites should be simple, clean, touch-friendly, easily navigable and objective. Focus on the user : Don’t try to be all things to all people. It’s more important to measure functionality than pageviews. Evolve : Transition from a point-click mentality to a touch-and-swipe practice. Mobile devices present new, simpler ways to interact with content, so take full advantage.(http://mashable.com/2011/08/05/mobile-design-priority/)
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Why these site do not work for mobile phones is simply that there is too much information. The images are two big and the site overloaded with text. Limited visibility on mobile phone does not for optimal viewing experience.
Limited page layout allows the designer to get to the heart of the site. The content is laid out simply and the images take up very little space. It allows the user to experience the site, get the information and prompt for an easy transition for business.
Read notes. Improvise.
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The possibilities are endless for your new customers. Your customer will be pleased that they can do so much more on their phones and tablets.
Thank you very much. If you have any concerns or questions, please let me know.
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