Mgt 491 chapter 4 slides

Chapter Four Developing a Business Plan: Creating a Roadmap for Success

Introduction ,[object Object],[object Object],[object Object],1-

Why Develop a Business Plan? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1-

Importance ,[object Object],[object Object],1-

Specific Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1-

Preparing the Business Plan ,[object Object],[object Object],[object Object]

Elements of a Business Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1-

Title Page (1 page) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1-

Table of Contents(1-2 pages) ,[object Object],[object Object],[object Object],1-

Executive Summary (1-2 pages) ,[object Object],[object Object],[object Object],[object Object],[object Object],1-

Business Description (2-6 pgs.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1-

Marketing (3-8 pgs.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1-

Research, Design & Development (0-4 pgs.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1-

Location (1-3 pgs.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1-

Management (1-3 pgs.) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Critical Risks (1-3 pgs.) ,[object Object],[object Object],[object Object],[object Object]

Financial Forecasting (3-6 pgs.) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Start Up Summary Example Excerpted from the Twirl Boutique business plan.

Milestone Schedule (1-2 pgs.) ,[object Object],[object Object]

Milestone Schedule Example http://www.bplans.com/specialty_gifts_business_plan/strategy_and_implementation_summary_fc.cfm

Appendix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Logos and Word marks ,[object Object],[object Object],[object Object]

Logo Examples Word Mark Examples Logos with Word Mark Examples

[object Object],Pantone Matching System ,[object Object],[object Object]

Press Release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Plan Project Specifics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Plan Project Grading Rubric Distinguished Proficient Apprentice Novice Executive Summary 14 - 15 points 12 - 13 points 10 - 11 points 0 - 9 points Business Description Segment 23 - 25 points 20 - 22 points 17 - 19 points 0 - 16 points Marketing Segment (x 2 for plans without R&D section) 23 - 25 points 20 - 22 points 17 - 19 points 0 - 16 points Research, Design and Development Segment 23 - 25 points 20 - 22 points 17 - 19 points 0 - 16 points Location Segment 23 - 25 points 20 - 22 points 17 - 19 points 0 - 16 points Management Segment 23 - 25 points 20 - 22 points 17 - 19 points 0 - 16 points Critical Risks Segment 23 - 25 points 20 - 22 points 17 - 19 points 0 - 16 points Financial Segment 23 - 25 points 20 - 22 points 17 - 19 points 0 - 16 points Milestone Schedule Segment 23 - 25 points 20 - 22 points 17 - 19 points 0 - 16 points Appendix Segment 23 - 25 points 20 - 22 points 17 - 19 points 0 - 16 points Effectiveness 9 - 10 points 7 - 8 points 5 to 6 points 0 to 4 points

Business Plan Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Business Plan Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Elevator Pitch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mgt 491 chapter 4 slides

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