A presentation on the issue of a savvy audience and a few ways to create gamification for a gaming-literate audience.

1. Gamification for Gamers
All hail our gaming-literate overlords

2. The Next Big Thing
The Next Big Thing

3. Gamification for Gamers
The Saturation Problem
Gaming Literacy
Deep Motivational Techniques
Mastery, Autonomy, Purpose
8 ways to design for deeper engagement

4. Peter Klement

5. Project Manager
Working for GEELab
Based in Karlsruhe
Writes about Games and Comics
Always carries a swiss army knife
Twitter: @ZeroNiner09

6. Martin Nerurkar

7. Game & Interaction Designer
Freelancer
Based in Karlsruhe
14 years of design experience
Loves hats
Twitter: @mnerurkar
Web: www.martin.nerurkar.de

8. Evolve or Die
The problem of a saturated audience

9. 1890s

10. 1960s

11. 2000s

12. 2013

13. The Problem
Step 1: Audience grows media-savvy
Step 2: Ads escalate to capture attention
Step 3: Repeat

14. 2009

15. 2010

16. 2012

17. The Problem, Part 2
Step 1: Audience grows media-savvy
Step 2: Games escalate to capture attention
Step 3: Repeat

18. The Solution
A deep experience
Built on intrinsic motivation

19. Minecraft

20. Minecraft

21. Minecraft

22. Writing on the Wall
Gamification will suffer the same fate
The gaming-literate audience exists
Fun facts from the esa:
- The average gamer is 31 years old
- 59% of all Americans play video games
- People of all ages are playing video games.
The stereotypical gamer disappears.

23. How to build a Monster
game design motivational patterns

24. Basics

25. Mastery
Basics

26. Mastery
Autonomy
Basics

27. Mastery
Autonomy
Purpose
Basics

28. Clear Feedback

29. Clear Goals

30. New Things

31. Novelty
New Things

32. Novelty
Discovery
New Things

33. Novelty
Discovery
Mystery
New Things

34. Story

35. Personal Fantasy
Story

36. Personal Fantasy
Authored Narrative
Story

37. Personal Fantasy
Authored Narrative
Fictional Universe
Story

38. Opposition

39. Challenge
Opposition

40. Challenge
Flow
Opposition

41. Pure Enjoyment

42. Sense-Pleasure
Pure Enjoyment

43. Sense-Pleasure
Abnegation
Pure Enjoyment

44. Social Connections

45. Fellowship
Social Connections

46. Fellowship
Competition
Social Connections

47. Expression

48. Creativity
Expression

49. Creativity
Transgression
Expression

50. Actions over System
Allow for mastery in your tasks
- Provide Feedback
- Properly challenge the skills
Create Deep Systems
- Provide relatable goals
- Offer meaningful rewards

52. Thank you!

53. Speaker Contact
Peter Klement
peter.klement@geelab.rmit.edu
@zeroniner09
Martin Nerurkar
mnerurkar@sharkbombs.com
@mnerurkar