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Lunch and Learn



Graphics Best Practices




Anna Jursik, Lester Shen, and Jenny Edwards, March 13, 2013
Lunch and Learn: Graphics Best Practices



General Principles
Consider the audience




Page 3
Establish hierarchy




Page 4
Stick with established patterns




Page 5
Minimize “chartjunk”




    Minimize “chartjunk”




Page 6
What is the “smallest effective difference”?




    Find the smallest effective difference




Page 7
Account for a multivariate world




Page 8
Post hoc ergo propter hoc




Page 9                          Courtesy of Michael Blasnik
Lunch and Learn: Graphics Best Practices



Displaying Numbers
Averages
    + Mean
    + Median
    + Mode




Page 11
Averages




Page 12
Averages




Page 13
Averages




Page 14
Significance




Page 15
Significance




Page 16
Consistent Scales




Page 17
Consistent Scales




Page 18
Consistent Scales




Page 19
Reading in City Schools – 2nd Grade




Page 20
Full axis




Page 21
Error bars




Page 22
Error bars




Page 23
Show Me the Data




Page 24
Show Me the Data




Page 25
Chart Types, Color,
and Formatting
What type of chart to use?




    What Type of Chart to Use?
    + Line Chart: Show Trends




Page 27
What type of chart to use?




    What Type of Chart to Use?
    + Column or Bar: Discrete Repeating Units




Page 28
What type of chart to use?




    What Type of Chart to Use?
    + Pie Chart: Emphasize A single value, or
      extremes (Large or Small Values)




Page 29
Page 30
Page 31
Page 32
Better choice: Radial Treemap




Page 33
Legends are overused




Page 34
Page 35
200                                       Peak at
                                                    172 Days
          180
                                                                  Condos
          160

          140

          120

          100

           80

           60                                                     Single Family
           40

           20

            0
                1   2   3   4   5   6   7   8   9   10 11 12 13

Page 36
Page 37
Page 38
Page 39
Page 40
Use legends if space is tight




          Make sure legend order reads in the same order as data, and use
          color to assist
Page 41
General Color and Format Rules:
          Don’t overuse: maintain smallest effective difference
          Use color and formatting to group similar types, to
           show scale or trends
          Reserve different formatting dimensions to highlight
           what you care about




Page 42
Page 43
US Injuries + Fatalities per Billion Passenger-Miles
    (2002-2004)




Page 44
Page 45
Portland’s Transportation Carbon Footprint




Page 46
Page 47
Page 48
Page 49
14



          12



          10



          8



          6



          4



          2



          0
               1   2   3   4

Page 50
Page 51
Color-Blind Considerations




Page 52
Use tick marks when you want to show
    discrete measurements




Page 53
Page 54
Page 55
Page 56
Create a logical order




Page 57
Page 58

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Graphics Best Practices

Hinweis der Redaktion

  1. graphics are a communication tool, not ornamental organize and communicate key informationIf you use them effectively, you’ll tell the story you want to tell to your audience If you use them ineffectively, you could distract actually distract from the data
  2. Can’t assume they have the same level of knowledge, interest, or commitment as youGraphics should make it easier for the audience to understand and take interest in the data or information
  3. eyes are drawn to big and bold and brightnon-linear: bounce around, can&apos;t assumethe viewer will look through everything in orderProvide handholds but do include all the data for curious/nit picky audience members
  4. stick w/established symbols and conventionsrepetition: look for patterns we&apos;ve learned maps: symbols consistent; capitol cities star, cities bold, lakes and rivers blue, interstates red
  5. Think about how
  6. Huge amounts of data, limited amount of spacePaper is two-dimensional, so
  7. “after this, therefore because of this”Correlation not causationFalse causationCoincidental causation
  8. Mean – arithmetic mean, standard average – the sum of all measurements divided by the number of observations in the datasetMedian – middle value, half the population is above and half is belowMode – most likely value
  9. Median income ~$50kMode $15k-$20k
  10. Careful with Pie charts: Too hard to follow
  11. More acceptable even with a lot of categories. Because color is used well, labeled. They start with the largest value and go around clockwise. But the major take away message will be that TV is big.
  12. Too hard to interpret, label all the values. (Radial as treemap)
  13. They make your reader do extra work, and they cant focus on the trends when eyes dart back and forth
  14. Don’t use legend if you are plotting the same values
  15. Here, there are multiple labels, so a simple legend is good.
  16. Many Errors here:Don’t use 3-dUse ascending colorsDon’t need graphicDon’t need decimal
  17. Use of 3-d Do we need both dimensions?
  18. Use color to distinguish time; use recognizable colors if they apply
  19. In this case color shows geography
  20. Use tick marks , minimize grid lines, but horizontal ones are helpful. Most helpful for lines (to show trends)
  21. Numbering when it isnt too much data.
  22. Use shading bars
  23. Use shading bars. Also don’t be afraid to grey out a lot of things.
  24. Using trend lines