Facts about Tourism in Kenya
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Business tourism to Kenya has more than doubled compared to 5 years ago, growing 116% between 2008 and 2012, much higher than the 30% growth in holiday tourism. Business tourism in neighboring Uganda also grew substantially, by 45%, compared to 65% growth in holiday tourism between 2007 and 2011. Business tourism to Kenya from Asia grew most significantly between 2010 and 2012 at 51%, compared to 12% growth each from Europe, North America, and Africa. Domestic tourists accounted for the largest share of hotel bed nights in Kenya in 2012 at 41%.
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Facts about Tourism in Kenya
- 1. Did you know? Business tourism to Kenya has more than doubled compared to 5 years ago 116% In Kenya, business tourism grew by 116% compared to 30% for Holiday tourism between 2008 and 2012. 30% 65% Kenya Holiday Business 45% Business tourism in Uganda has grown by 45% compared to 65% for Holiday tourism over a 5 year period (2007 to 2011) Uganda Holiday Source: Kenya Economic Survey 2013, Uganda Statistical Abstract 2012 Business
- 2. Did you know? 51% Business tourism to Kenya from Asia grew by 51% in 2012 compared to 2010. This compared with 12% each for Europe, North America and Africa. 12% 12% 12% Europe North America Africa Source: Kenya Economic Survey 2013, Asia
- 3. Did you know? Domestic Tourists accounted for 41% of hotel bed nights occupied in Kenya in 2012. Next best was German Tourists at 11% 41% Kenya Germany 11% UK Italy USA 8% China 4% 4% 2% 2% India Source: Kenya Economic Survey 2013, www.redbrickafrica.com
- 4. Did you know? The most popular National Park/Game Reserve in Kenya is the Nairobi Mini Orphanage. It accounted for 19% of all visitors to National Parks in Kenya in 2012. 19% 10% 10% 7% 6% 6% 6% 5% 5% 4% Nairobi Orphanage Lake Nakuru Impala Sanctuary Tsavo East Nairobi National Nairobi Safari Walk Amboseli Hallers Park Lake Bogoria Maasai Mara Source: Kenya Economic Survey 2013 www.redbrickafrica.com
- 5. Did you know? Coast Beach hotels account for 46% of all hotel beds occupied in Kenya? 4% 4% 1% 1% 6% 7% 46% 7% 8% 17% Coast Beach Nairobi High Class Central Nairobi Other Western Maasai Land Coast Other Nyanza Basin Coast Hinterland Northern Source: Kenya Economic Survey 2013 www.redbrickafrica.com
- 6. Did you know? 3,107 Tanzania has more than double the number of people working in the tourism sector as Kenya does? 1,811 1,400 1,199 618 Morocco Egypt Madagascar 594 Tanzania South Africa Kenya Data: ‘000 of jobs in the Tourism sector in 2012 Source: Travel & Tourism Economic Impact 2013 - WTTC www.redbrickafrica.com
- 7. 1.3% of Kenya’s Population is employed in Tourism. This is less than 20% of the world average World Average=6.7% 5.7% 5.5% 4.7% 4.5% 4.4% 3.7% 3.0% 2.7% 2.6% 1.3% Data: Jobs in the Tourism sector as % of total Population in 2012 Source: Travel & Tourism Economic Impact 2013 – WTTC, CIA website, World Bank Website, Wikipedia www.redbrickafrica.com
- 8. Kenya is highly dependent on Tourism. Tourism contributes 14.2% to GDP 18.9% 14.9% 14.6% 14.5% 15.2% 9.8% Morocco Tunisia Egypt Tanzania World Average = 15% 14.2% Kenya South Africa 9.7% Spain France 9.2% China 8.6% USA Data: Jobs in the Tourism sector as % of total Population in 2012 Source: Travel & Tourism Economic Impact 2013 – WTTC, CIA website, World Bank Website, Wikipedia www.redbrickafrica.com