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MARKETING
TO MEN

MARKET ANALYSIS

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I buy fewer clothes on impuse or as a treat

I mainly buy clothes to replace worn-out items

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I am shopping in the same stores but buying less expensive items

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Airport

Third-party Web

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Communications
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send/receive email
person person
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64:52:24 54
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Total male 25-54 male
health information

0 22.5 45 67.5 90

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0 15 30 45 60

<sourced from:eMarketer.com ‘Men Online’,2009>

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.( eMarketer.com,2009)

CASE STUDY: DUNHILL HOME

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CASE STUDY: Mr Porter

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2024 State of Marketing Report – by Hubspot

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ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

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1. MARKETING TO MEN

2. MARKET ANALYSIS NPD , 2011 2 12% . 2008 3.3% . 2013 16% 3800 . . 2011 4 30% 9.7%, 26% . , 30% . (NPD) 2011 3 Mintel , . NPD 2010 12 2011 2 , , 30%,16% . . . . . ?

3. I buy fewer clothes on impuse or as a treat I mainly buy clothes to replace worn-out items I shop around comparing price before buying I am shopping in less expensive stores than 12 months ago I am shopping in the same stores but buying less expensive items 0 12.5 25 37.5 50 <sourced from:Mintel march 2010> . . . , . . . . (Tungate,2009). . .

4. . 90 67.5 45 22.5 0 Designer Upmarket/Highmarket Mid-market <sourced from:Mintel march 2010> , 2 . , , , . . , . , .(Mintel,2010)

5. ? . , , , . . , . (Tungate,2008,2009,Mintel,2010, Pellegrin,2009) . 52% 30% . 44% 30% . (30%vs,17%) .(25% vs.20%) , . (Mintel,2010)

6. Department store Outlet Speciality shop Abroard Airport Third-party Web Designer’s web 0 12.5 25 37.5 50 <sourced from:Mintel march 2010> . . . . . . . . ?

7. Communications PC time/ Session visit/ send/receive email person person Online shopping/travel 69:13:49 60 Download/newpaper,magazine Online banking 64:52:24 54 Online Radio/Video Total male 25-54 male health information 0 22.5 45 67.5 90 <sourced from:eMarketer.com ‘Men Online’,2009> wi-ﬁ gadget .(eMarketer,2009) . 25-54 . 2011 2 eMarketer.com , . (76%) (68%), (61%), (50&), (49%) (44%) . .

8. 70 Watching video on YouTube or Google 52.5 Read some’s blog 35 Download Podcast Download or shared P2P 17.5 Create/work on own blog 0 Feel better Feel stronger connection 0 15 30 45 60 <sourced from:eMarketer.com ‘Men Online’,2009> . . 63% 52% . 60% 51% . , . . . . , , .( eMarketer.com,2009)

9. CASE STUDY: DUNHILL HOME ‘ : ’ . 3 .1 , , , , . ,2 , , , . " " . . . . . .

10. CASE STUDY: Mr Porter <captured from:YouTube.com> <captured from:mrporter.com> ‘Net-A-Porter : Mr Porter.com’ Mr Porter.com Net-A-Porter 2 . . , , , . . .

11. CASE STUDY: Mr Porter <captured from:mrporter.com> . . . . . ‘ ’ . . . . .

12. CASE STUDY: Mr Porter <captured from:mrporter.com> . Mr porter . . . SNS 30 . . SNS . .

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