A presentation on the role of novelty in interaction design from the Nov 2008 Toronto IxDA meeting.

1. SAAB DRIVERS NEVER FORGET
THE ROLE OF NOVELTY!
IN INTERACTION DESIGN
Matthew Milan, Principal & CEO

2. mmilan

12. HOW DOES INTERACTION DESIGN
SUPPORT A BRAND?
WHY SHOULD WE CARE ABOUT SAAB?

14. ON DECK FOR THIS EVENING
NOVELTY
CHANGE
BRAND

15. NOVEL INTERACTIONS ENFORCE BRAND AFFINITY

19. ZOMG, MISMATCHES ARE GOOD
JOHN “OODA” BOYD

20. THIS MATTERS BECAUSE

21. SOMETIMES YOU JUST HAVE TO SAY

22. F**K
AFFORDANCE

24. WHAT WE’RE REALLY TALKING
ABOUT IS INNOVATION

25. INNOVATION = !
INTENTIONAL CHANGE THAT!
CREATES VALUE BY ACHIEVING
DIFFERNTIATED POSITIONING

26. LET’S RETURN TO SAAB
BY WAY OF APPLE

38. BOYD’S SNOWMOBILE
BICYCLE | OUTBOARD MOTOR | TANK | SKIS

39. DESIGN

44. CHANGE AS A CORE !
BRAND ATTRIBUTE

46. DESIGN INTERACTIONS

47. CUSTOMER TOUCHPOINTS