Geolocation, advertising and business - and the responsibilities of educators.

1. Asset-tagged
Miles Metcalfe @mmetcalfe — FOTE 2010

2. Technology has progressed to the point where a
person who wishes to partake in the social, cultural,
and political affairs of our society has no realistic
choice but to expose to others, if not to the public as a
whole, a broad range of conduct and communications
that would previously have been deemed
unquestionably private.
US magistrate judge, James Orenstein, 2010

4. At FOTE 2010 we are
all optimists

5. Mobile, social and in the
cloud

6. Mobile, social and in the
cloud
• You don’t need to buy technology to build
learning infrastructure

7. Mobile, social and in the
cloud
• You don’t need to buy technology to build
learning infrastructure
• Your students will connect to learning
anytime and anywhere with their mobiles

8. Mobile, social and in the
cloud
• You don’t need to buy technology to build
learning infrastructure
• Your students will connect to learning
anytime and anywhere with their mobiles
• Your teachers will use social software to
engage learners in novel learning spaces

9. Welcome to “teh shiny”

10. Welcome to “teh shiny” *
* Your milage may vary. Jet-packs are optional

11. Welcome to “teh shiny” *
• With your internet-connected computer in
your pocket
* Your milage may vary. Jet-packs are optional

12. Welcome to “teh shiny” *
• With your internet-connected computer in
your pocket
• And an iPad to rewrite the textbook of
learning
* Your milage may vary. Jet-packs are optional

13. Welcome to “teh shiny” *
• With your internet-connected computer in
your pocket
• And an iPad to rewrite the textbook of
learning
• In the virtu-real(TM) learning space without
boundaries
* Your milage may vary. Jet-packs are optional

15. but

17. If you are not paying for it,
you’re not the customer;
you’re the product being sold.
blue_beatle

19. Why is the world’s
biggest ad trafficker in the
mobile phone business?

20. Do no evil

21. Do no evil
• Street view and wireless sniffing

22. Do no evil
• Street view and wireless sniffing
• An innocent mistake

23. Do no evil
• Street view and wireless sniffing
• An innocent mistake
• We all patent innocent mistakes

24. Do no evil
• Street view and wireless sniffing
• An innocent mistake
• We all patent innocent mistakes
• Google Buzz

25. Do no evil
• Street view and wireless sniffing
• An innocent mistake
• We all patent innocent mistakes
• Google Buzz
• Enforced open social graph

26. Do no evil
• Street view and wireless sniffing
• An innocent mistake
• We all patent innocent mistakes
• Google Buzz
• Enforced open social graph
• If you have done nothing wrong, you have
nothing to fear

27. Do no evil *
• Street view and wireless sniffing
• An innocent mistake
• We all patent innocent mistakes
• Google Buzz
• Enforced open social graph
• If you have done nothing wrong, you have
nothing to fear
* Except when there’s money in it for us

28. You are the target

29. You are the target
• Your mobile phone knows where you are

30. You are the target
• Your mobile phone knows where you are
• So does your telco.

31. You are the target
• Your mobile phone knows where you are
• So does your telco.
• The phone’s software vendor (and a lot of
other people) do too

32. You are the target
• Your mobile phone knows where you are
• So does your telco.
• The phone’s software vendor (and a lot of
other people) do too
• You, your habits, where you are right now is the
product on sale

33. You are the target
• Your mobile phone knows where you are
• So does your telco.
• The phone’s software vendor (and a lot of
other people) do too
• You, your habits, where you are right now is the
product on sale
• Adwords sold your attention

34. You are the target
• Your mobile phone knows where you are
• So does your telco.
• The phone’s software vendor (and a lot of
other people) do too
• You, your habits, where you are right now is the
product on sale
• Adwords sold your attention
• The mobile internet is selling your location

35. Because we can

36. Social software in
education

37. Social software in
education
• Because of “the kidz” or from teachers’
enthusiasms?

38. Social software in
education
• Because of “the kidz” or from teachers’
enthusiasms?
• How many teenagers spontaneously blog?

39. Social software in
education
• Because of “the kidz” or from teachers’
enthusiasms?
• How many teenagers spontaneously blog?
• What’s the demographic of Twitter?

40. Social software in
education
• Because of “the kidz” or from teachers’
enthusiasms?
• How many teenagers spontaneously blog?
• What’s the demographic of Twitter?
• What age-range is most likely to post
compromising pictures on Facebook?

41. Terms and conditions

42. Terms and conditions
• Who reads clickwrap?

43. Terms and conditions
• Who reads clickwrap?
• What is our critical response to services
that turn consumers into product?

44. Terms and conditions
• Who reads clickwrap?
• What is our critical response to services
that turn consumers into product?
• What do we think about regulation after
the financial crisis?

45. Critical thinking

46. Critical thinking
• Public sector walled gardens

47. Critical thinking
• Public sector walled gardens
• Uncritical neophilia of the digerati

48. Critical thinking
• Public sector walled gardens
• Uncritical neophilia of the digerati
• Nay-sayers and enthusiasts in education

49. Try this at home

50. Find a fresher

51. Find a fresher
• Familiarisation for freshers
• Campus locations
• Local areas of interest
• Crowd-source your content!

52. Field trips

53. Field trips
• Self-directed field trips
• Rich social media linking
• Competitive or game-like models

54. Location-based story-
telling

55. Location-based story-
telling
• Combine place with narrative
• Learners create their own stories in
response to yours
• Reconstruct stories from locations

56. Thanks!

57. Thanks!
Miles Metcalfe, Lat: 51.529305, Lon: -0.150504