Art Of Music Live Concept Document Final

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PRESENTING
THE ART OF MUSIC LIVE

P.O. Box 696, Kingston 6, Jamaica W.I.
Ph: (876) 702-0536, (876) 855-0824
Email:marciamc@jamaicajazzandblues.com

Art of Music Live!

What: A band search and promotional tour starting with an online voting component,
moving into a 13 week made for TV series of elimination and voting rounds.

When: Band Search………………..May - September 2010
Eliminations…………………September 2010
Promotional Tour…………...October 2010 - January 2011

Where: City Proposed Location
Kingston The Deck
Montego Bay Coral Cliff
Ocho Rios TBD
Mandeville TBD

Ph: (876) 702-0536, (876) 855-0824

Concept
First Round – May to August, 2010
 Call for bands go out via email, press ads and website in April
 Bands enter online via jamaicajazzandblues.com by uploading their material
 Entries put up for voting by online votes and texting
 Bands chosen by combination of votes received and votes by Art of Music Live!
committee
 JJ&B will partner with a bar/club in 4 main towns (Kingston, Montego Bay, Ocho
Rios, Mandeville) to host and promote live event
 JJ&B will take over venue on a slow night for the location and joint promotion of the
event will be done.
 There will be no cover. Expected attendance 200-500
 A total of 48 bands will be selected from online entries to compete at live auditions
over the four month period.
 24 bands to be chosen from the auditions to move on to Second Round Bands to be
selected by a combination of voting during live stream and text messages, along with
votes from a panel of judges
Ph: (876) 702-0536, (876) 855-0824

Second Round – September 2010

 24 bands from Round 1 perform in two live auditions each week with 6 bands
performing each night in each town
 Audition to last two hours (8 pm to 10pm) followed by an after party
 Each band will perform for 10 mins, or 3 songs
 Performance will be televised and streamed
 Fans asked to vote online during stream and by text for each band to move
forward to finals
 Audience reaction will account for 20% of the total votes
 Online/text will account for 20% of the total votes
 60% of the total votes will be accounted for by a panel of judges
 12 bands (3 from each audition) selected to perform at Jamaica Jazz and Blues
2011

Ph: (876) 702-0536, (876) 855-0824

Promotional Tour
 Each winning band will commit to playing for four promotional concerts
 Tour will feature one leg in each of the locations used for the auditions with the goals
of:
o featuring the winning bands to create awareness for them
o encouraging fans of the bands to accompany them to the festival
 There will be a small cover charge, the proceeds of which will be shared between the
bands at the end of the night.
 Tour will run over two weekends in each town with 6 bands playing on each night.
 Each band will play for 20 mins with 10 minute band change for a total of 3 hours
 All concerts will be televised and streamed on the internet and fans will be invited to
vote by texting or online during the live stream
 Three bands will be chosen from online voting and texting to perform on the main
stage at the festival. One on each night with #1 on Saturday, #2 on Friday and #3 on
Thursday. All others will perform on the talent stage

Ph: (876) 702-0536, (876) 855-0824

Marketing and Promotions
 Minimum of one month promotion before each event
 Media to be invited to the events
 Street Promotion Team to put up posters and hand out flyers to regular patrons
during period
 Develop partnership with local newspaper for promotion
 Develop partnership with local radio stations
 Stream the events live over the internet in order to interact with the extended fan
base
 Utilize social networking websites…..Facebook. Twitter etc. to promote the events
 Additional joint promotions with potential sponsors
 A comprehensive grassroots media and PR strategy will also be developed
The marketing and PR programme will be designed reach to tens of thousands of
persons and to achieve the goal of increasing the number of persons attending Jamaica
Jazz and Blues 2011.

Ph: (876) 702-0536, (876) 855-0824

Schedule
Round 1 Eliminations Round 2 Eliminations Promotional Concert Tour
Sep
June to August WK
City Venue WK 1 Wk 2 Wk 3 4 Oct Nov Dec Jan
The
Kingston Deck x x
Coral Ocho Ocho Ocho
Montego Bay Cliff x x Mobay Mandeville KGN MoBay Mandville KGN KGN Mandeville
Rios Rios Rios Mobay
Mandeville TBD x x
Ocho Rios TBD x x

# of Bands to Start with 12 12 12 12 6 6 6 6
6 6 6 6 6 6 6 6

# of bands to End with 6 6 6 6 3 3 3 3

Ph: (876) 702-0536, (876) 855-0824

Possible Prizes
 US$5000 worth of musical instruments for the winning band
 Scholarship for one year at the School of Music
 Production of professional music video
 Phones
 Hotel stays
 Playing at the Jamaica Jazz and Blues Festival

Ph: (876) 702-0536, (876) 855-0824

Sponsorship Offers
Companies are afforded the opportunity to associate with The Art of Music Live! through
various sponsorship offerings. Each sponsorship offer provides key branding and
promotional benefits; a chance to create customized investment leveraging activities that
tie in with the company’s marketing objectives and expected ROI.

 Presenting Sponsor US$80,000
 Promotional Tour Sponsor US$30,000
 Band Sponsor US$15,000
 Live Audition Sponsor US$ 5,000
 Prize Sponsor US$ 5,000

Ph: (876) 702-0536, (876) 855-0824

Presenting Sponsor
With this exclusive offer comes the following opportunities:
 Official Designation: The Art of Music Live presented by [name of company] or [name of company] presents The
Art of Music Live!
 Primary sponsor for the entire local Art of Music Live Series, incorporating Live Auditions, Local Promotional Tour,
Television Series and Talent Stage at the Jamaica Jazz and Blues Festival. This allows continuous association of
sponsoring brand with the project for over a seven month period.
 Branding opportunities across all the media platforms, venues and activities.
 Product exclusivity at all events in the Art of Music Live series (JJ&B Festival excluded).
 Link with all public relations activities associated with the Art of Music Live.
 Platform to negotiate customized benefits to tie in with specific brand marketing/ROI objectives.
 Blank slate to create special ongoing promotional activities that progress through each stage of the Art of Music
Live series, and which can culminate with a major activity at the Jamaica Jazz and Blues Festival
 Presence on the Art of Music Live! Audition judging panel.
 Dedicated sponsor servicing representative to ensure delivery of sponsor rights and benefits, provision of post
series report to assist with ROI evaluation.

Sponsorship Commitment: USD $80,000

Ph: (876) 702-0536, (876) 855-0824

Promotional Tour Sponsor
A unique opportunity to put your stamp on the Art of Music Live Series. With this opportunity the brand becomes more
than just a sponsor but gets ownership of a promotional leg of the series.
Benefits include:
 Official Designation: Promotional Tour Sponsor, Art of Music Live!
 Key sponsor for the Art of Live Promotional Tour which will include four promotional concerts to be held across
Jamaica.
 Opportunity to plan, host and customize the promotional concert, under the Art of Music Live banner. This gives
the brand not just promotional exposure but also the opportunity to be involved in the overall planning of the
events.
 Product branding exclusivity at all concerts in the promotional tour.
 Platform to engage directly with the audiences at the concerts through promotions, giveaways, etc.
 Branding opportunities across selected media platforms and concert venues.
 Inclusion as a secondary sponsor of the Television series.
 Inclusion in press releases and other publicity (interviews, photo-ops etc).

Sponsorship Commitment: USD $30,000

Ph: (876) 702-0536, (876) 855-0824

Band Sponsor (12 slots available)
As band sponsor the following benefits will be available to you.
 Opportunity to present one of the bands which emerge as a finalist from round two of the Live Auditions.
 Incorporation of the company’s brand in the stage backdrop which will be displayed every time band plays during
the series.
 Right to utilize the band as ambassadors for the brand during the series (e.g. wearing of sponsor branded items,
giving away free sponsor branded sampler CDs with band’s winning entry, band podcasts on sponsor site and so
on). Should the band go on to perform at the Jamaica Jazz and Blues Festival Talent Stage, this opportunity will
also be available at that event
 Product placement during band sets wherever possible.
 Branding opportunities across selected media platforms, venues and activities.
 Inclusion in press releases and other publicity such as interviews, photo-ops etc.
 Availability of the band to perform at any two corporate function being hosted by sponsoring company.
 Additional benefits negotiable according to marketing objectives.

Sponsorship Commitment: USD$15,000

Ph: (876) 702-0536, (876) 855-0824

Live Audition Sponsor (8 slots available)
As Live Audition Sponsor benefits include:

 Opportunity to sponsor one leg of the first/second round eliminations which will be held at various
bars/nightclubs across Jamaica. Company may also sponsor multiple legs.

 Direct engagement with the audience at the audition through promotions, giveaways, etc.

 Product branding exclusivity at audition venue.

 Presence on judging on panel of sponsored leg of audition.

 Inclusion on all promotional materials and publicity relating to sponsored audition.

Sponsorship Commitment: USD$ 5,000

Ph: (876) 702-0536, (876) 855-0824

Prize Sponsor - (3 slots available)
As Prize Sponsor you get to facilitate the nurturing and development of some of Jamaica’s talented young musicians.
Benefits of this sponsorship include:

 Choice to sponsor either of the following:
o Scholarship for winning band to School of Music
o Musical Instruments for winning band
o Promotional video for winning band

 Branding opportunities across selected media platforms, venues and activities.

 Opportunity to present prize at the festival

 Customized press release with a corporate cultural responsibility spin lauding the sponsor’s involvement as a prize
sponsor.

 Inclusion in all press releases and other publicity such as interviews, photo-ops etc.

 Additional benefits negotiable according to marketing objectives.

Sponsorship Commitment: USD$5,000

Ph: (876) 702-0536, (876) 855-0824

Summary
Over a 7-8 month period:
• There will be 17 events done in the marketplace to promote the 2011 Jamaica Jazz
and Blues Festival.
• We will interact directly with several thousand fans.
• 12 new and upcoming bands will be offered promotion which will give them exposure
and heighten awareness for them before the Festival.
• Sponsors will get a chance to display/promote product in several different
marketplaces to a captive audience.
• There is the potential to earn significant revenues over time.

Ph: (876) 702-0536, (876) 855-0824

Art Of Music Live Concept Document Final

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