In partnership with Victory Motorcycles, "Sixx Sense" the nationally syndicated radio show hosted by rock icon NIKKI SIXX designed a one of a kind "Sixx Sense Cross Country 8 Ball Motorcycle"

1. Sixx Sense’s
Sixx Sense Cross Country 8 – Ball Contest,
Presented by Victory Motorcycles
2013 Promotion Recap

2. For the first time ever, Nikki Sixx and Kerri Kasem sat down with Victory Motorcycles’ design
team to collaborate on designing the most bad-ass motorcycle… the Sixx Sense Cross
Country 8 – Ball! With full-throttle support over four weeks including on air, social media and
digital content drivers, listeners and motorcycle enthusiasts clamored for their chance to
enter for the chance to call it their OWN!
Sixx Sense Cross Country 8 – Ball Contest,
Presented by Victory Motorcycles

3. Over the course of three months, various concepts and sketches were shared
between Victory and Sixx Sense for the motorcycle. Even while Nikki and Kerri
were in Las Vegas with Motley Crue, they were collaborating with the Victory
design team!

4. For four weeks, www.sixxsense.com hosted a four-part video documentary of the design
session. Sixx Sense drove listeners to watch the videos via on-air mentions and social
media. Over this four week period, these videos garnered nearly 24,000 total page views!

5. Sixxsense.com

6. Week 1
September 12 – 18, 2013
Page Views: 1,890

7. Page Views: 1,236
Week 2
September 19 – 26, 2013
Page Views: 1,236

8. Week 3
September 26 – October 2nd
Page Views: 10,442

9. Week 4
October 3rd – October 10th
Page Views: 10,242

10. Facebook Posts

11. Tweets

12. Following the excitement from the
Sixx Sense Cross Country 8-Ball
design sessions videos, Sixx Sense
took to the air waves to drive
listeners to www.sixxsense.com to
enter for their chance to WIN this
one-of-a-kind Victory motorcycle!
On-Air Mentions: 20x
Social Media: 10x
TOTAL ENTRIES: 38,983

13. Nikki Sixx: 1 MILLION+ Facebook “likes” + 553,400+ Twitter followers
Kerri Kasem: 47,100+ Facebook “likes”
Nikki Sixx and Kerri Kasem were so excited about their Victory partnership, they
even provided social media support from their very own, coveted Facebook and
Twitter accounts!

14. Nikki and Kerri Design a Bike With Victory Motorcycle
Nikki & Kerri have been working with the design team at Victory Motorcycle to build the
"Sixx Sense Cross Country 8-Ball." We've now released all 4 behind-the-scenes
videos from the design session. HERE'S the final installment. It has Nikki and Kerri
talking about making this bike so customized that you could play a bass thru it. Kerri
really wants black exhaust pipes and Nikki wants a kick ass sound system. If you
missed any of the earlier design videos, here is PART1, PART2 & PART3.
Victory Motorcycles was included in 4
editions of the Sixx Sense Newsletter!
Total Subscribers:
10,500+
The Sixness

15. After countless man hours and millions of dedicated Sixx Sense listeners and motorcycle
enthusiasts eagerly awaited the unveiling of the Victory Sixx Sense Cross Country 8 – Ball,
the moment arrived at Sixx Sense Studios!

16. Not long after the unveiling of the Sixx Sense Cross Country 8-Ball at the Sixx Sense
Studios, it was time for the bike to be debuted for the masses at the Progressive
International Motorcycle Show in Long Beach California. Kerri was on hand to unveil the
bike for the media and press in attendance.

17. Kerri Kasem unveils the Sixx Sense Cross Country 8-Ball at the Progressive
International Motorcycle Show!

18. Following the unveiling, Kerri was on-hand at the Victory booth signing autographs and
encouraging attendees to enter for their chance to win the Sixx Sense Cross Country 8 – Ball
Contest, Presented by Victory Motorcycles!

19. Finally, after months of anticipation and national attention, a winner was
chosen! Ron S. from Parma, Ohio will very soon be the proud owner of this
gorgeous, one-of-a-kind Victory Sixx Sense Cross Country 8-Ball
motorcycle!