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Fiesta Movement Case Study

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Fiesta Movement Case Study in Social Advertising
What Is It? 6-month experiment in promoting a new car to a younger demo through social media using 100 people determined to be key players in social with large followings.
Situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Steps Taken
Amplification Agent Profile Average Age: 28 56% Male  35% Female  9% Teams ,[object Object],[object Object],[object Object],[object Object],Facebook 89% 780 Avg Friends Twitter 80% 2,188 Avg Followers You Tube 66% 2.2mm Avg Highest Views Blog 54% 338.4k Avg Followers
Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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