Products and business plan.

1. marketamerica
The UnFranchise
Business Development System
®
®

2. Headquartered in Greensboro, North Carolina
Market America’s mission is to provide a system for
entrepreneurs to create an ongoing income, while
providing consumers worldwide with a better way to
shop. Through revolutionary technology and the power
of people, we are creating the economy of the future.

3. Founded in 1992, ma is a Product Brokerage and
Internet Marketing company that specializes in
One-to-One Marketing.

4. The company employs over 500 people globally with
international operations in the United States,
Australia, Canada, Hong Kong and Taiwan.

5. With more than 3 million customers and 180,000
Distributors and UnFranchise®
Owners worldwide,
Market America has generated over $2.5 billion in
accumulated retail sales.

6. Since the company’s inception, individuals
have earned over $1.6 billion in commissions
and retail profits.

7. Through One-to-One Marketing, Market America
combines the Internet with the power of people —
creating the ultimate online destination.

8. We have revolutionized a brand-new industry,
setting a standard by which all other businesses are
measured — Built on Product. Powered by People.®

9. The 45-Year Plan
For every 100 people who reach the age of 65...
1% Wealthy
5% Still Working
4% Financially Fit
28% Dead
62% Flat Broke

10. The 45-Year Plan
Your options to earn additional income:
• Working more hours
• Get a second job
• Own your own business
• Franchise
• Investments
• Inheritance
• Going back to school
• Lottery

11. The 45-Year Plan
95 percent of people spend up to 45 years
of their lives making the other 5 percent
successful.
They work a plan for someone
else’s financial success — not
their own!

12. The 2- to 3-Year Plan
A Plan For Your Financial Success

13. The 2- to 3-Year Plan
Like a franchise:
• Systemization, standardization,
uniformity
• State-of-the-art management systems
• Merchandising and marketing tools
• Growing visibility
• Own multiple business locations
• Standardized training systems
The UnFranchise®
Business Development System

14. The 2- to 3-Year Plan
Unlike a franchise:
• No franchise fees
• No monthly royalties
• No territorial restrictions
• Start part time with flexible hours
• Minimal startup expenses plus
potential tax advantages
• Little risk
The UnFranchise®
Business Development System

15. The 2- to 3-Year Plan
Two ways to earn income:
1) Provide products
Service 10-15 Preferred Customers
Earn 30-1,000% gross retail profit
2) Time leveraging
Duplicate efforts
Develops & manages only 2 sales
and distribution organizations
The UnFranchise®
Business Development System

16. Which would you prefer?
The 45-Year Plan The 2- to 3-Year Plan

17. marketamerica
A Product Brokerage Company
• Identifies the latest market-driven products
• Eliminates the burden of manufacturing
• Moves with the marketplace
• Does not rely solely on the sales of any one
product or service
• More than 2,500 exclusive products and services
• Access to multibillion-dollar markets
Market America’s Mall Without Walls®
®

18. marketamerica
Multibillion-Dollar Markets
Health & Nutrition
Anti-Aging
Cosmetics
Personal Care
Weight Management
Home & Garden
Pet Care
Telecommunications
Internet
Auto Care
®

19. Exclusive ma Brands

20. Customizable Products

21. ma Health & Nutrition

22. ma Health & Nutrition

23. ma Health & Nutrition

24. ma Health & Nutrition

25. ma Health & Nutrition

26. ma Health & Nutrition

27. ma Health & Nutrition

28. ma Health & Nutrition

29. ma Health & Nutrition

30. ma nutraMetrix®

31. ma Weight Management

32. ma Anti-Aging

33. ma Anti-Aging

34. ma Anti-Aging

35. ma Cosmetics

36. ma Personal Care

37. ma Personal Care

38. ma Home & Garden

39. ma Pet Health

40. ma Auto Care

41. ma WebCenters
ma WebCenters

42. ma Voitel®
• Home phone
• Wireless service
• Broadband Cards for laptop
computers (USB Card)

43. marketamerica
An Internet Marketing Company
The Web Portal combined with Market America’s people
power provides the most efficient and friendliest
experience found anywhere on the Internet.
®

44. The Ultimate
Online Destination

45. The Web Portal
• Unlimited Shopping
• 2,500 Exclusive ma
Brands and Products
• Custom Nutrition
Services
• Travel
• Gift Cards & Certificates
• Customer Rewards
Program
• E-mail, Blogs, Video, maTV
• News, Weather, Sports
• Entertainment
• Social Networking
• More than 2,500
Partner Stores
• Powered by

47. Approximately every 10-20
years, a new marketing system
emerges as a better way of
distributing products to the
end consumer.
marketamerica®

48. marketamerica
One-to-One Marketing
• New paradigm
• People hate to be sold, but love to buy
• Building share of customer: providing a greater
variety of products to a small portfolio of customers
• Match people to products and products to people
• High-tech & high-touch
• Giving customers exactly what they want
Creating the Economy of the Future
ma will be to One-to-One Marketing what McDonalds is
to franchising and what Microsoft is to computerization.
®

49. Five steps to building a successful
UnFranchise®
Business
1. Apply
2. Create
3. Qualify
4. Activate
5. Teach, Manage
& Support Others
The UnFranchise Business Development System
is a proven plan for qualified individuals to
successfully attain financial independence.

50. Apply
Complete the Independent Distributor
Application and Agreement

51. Apply
UnFranchise Owner
(Independent Distributor)
• Subscription Fee
• Buy product at Distributor Cost and
earn gross retail profit
• Participate in the Management
Performance Compensation Plan
(MPCP) and earn commissions
Sales Representative
• No Cost
• Buy product at Distributor
Cost and earn gross retail
profit

52. Apply
Your Subscription includes:
• Custom Web Portal
• Online UnFranchise™
Business
Account
• Career Manual
• Getting Started Guide
• Getting Started Audios
• Powerline Magazine
• Training and Seminar System
• Coaching and mentoring by
experienced UnFranchise™
Owners

53. Create
Business Volume (BV) and
Incentive Business Volume (IBV)
• Business Volume (BV) is the unit value (points) assigned
to exclusive ma-branded products
• Incentive Business Volume (IBV) is the unit value
(points) assigned to any of our Partner Store brands
• BV and IBV are used to calculate commissions

54. Create
• Personal Use
• Retail Sales
• Merchandising Systems
– Web Portal
– Catalogs
– Product Cards
Ways to create BV and IBV:
• Transfer Buying/AutoShip
• One-to-One Marketing
– Building Share of Customer

55. Building Share of Customer
10-15 Customers shopping regularly

56. Building Share of Customer
• Offer existing customers more products/services
through the Mall Without Walls™
and Web Portal
• Match products to people, and people to products
• maRewards program allows customers to get paid
for shopping
10-15 Customers shopping regularly

57. Qualify
Accumulate 200 BV to qualify your Business
Development Center (BDC) which opens both
your left and right BV and IBV banks

58. Qualify
Accumulate 200 BV to qualify your Business
Development Center (BDC) which opens both
your left and right BV and IBV banks
• Once your Business Development Center has been
qualified it will begin to accrue Business Volume (BV)
and Incentive Business Volume (IBV)
• The sooner you qualify, the sooner you will be eligible to
earn commissions and bonuses!

59. Activate
Personally sponsor and place one qualified
Independent Distributor in your left organization
and one qualified Independent Distributor in your
right organization

60. Activate
Q: Why just two sales and distribution
organizations?
A: The number 2 is the smallest multiplier
for the highest profit. Statistics show that
the average person successfully develops
2.8 organizations

61. Teach, Manage
& Support Others
Teach others how to Apply, Create, Qualify and Activate

62. People lead to people

63. People lead to more people

64. BV & IBV are generated as your organization expands

65. System Search System Search
The system searches for BV & IBV to infinity

66. Disclaimer
The income levels mentioned in the following presentation are for
illustration purposes only. They are not intended to represent the
income of a typical Market America Distributor, nor are they intended
to represent that any given Distributor will earn income in that
amount.
The success of any Market America Distributor will depend upon the
amount of hard work, talent, and dedication which he or she devotes
to building his or her Market America Business.
Canadian Distributors, if making an earnings claim, must disclose the
earnings of a typical Distributor. Please refer to the end of the printed
presentation of the UnFranchise®
Management System to see the
Income Disclosure Chart. Canadian Distributors should convert
references of currency to Canadian dollars. Canadian Distributor
commissions will be converted weekly to Canadian dollars. The
conversion rate will be the exchange rate published by the Wall Street
Journal immediately preceding the commission process for each week
(typically the Tuesday of the week that a commission check is paid).

67. How Commissions are earned
BV & IBV commissions are paid weekly

68. How Commissions are earned
1,200 total BV from your left and right = $300 | 1,200 total IBV from your left and right = $300
2,400 total BV from your left and right = $300 | 2,400 total IBV from your left and right = $300
3,600 total BV from your left and right = $300 | 3,600 total IBV from your left and right = $300
5,000 total BV from your left and right = $600 | 5,000 total IBV from your left and right = $600
1,200
2,400
3,600
5,000
1,200
2,400
3,600
5,000
System Search System Search

69. System Search System Search
How Commissions are earned
1,200
2,400
3,600
5,000
1,200
2,400
3,600
5,000
As your business organization grows, the frequency of
commissions earned increases until it occurs weekly

70. How Bonuses are earned
Every time you and any BDC in your left sales organisation plus any BDC
in your right sales organisation completes the BV commission cycle
in the same week, you receive a management bonus of $600!

71. Earn More Income
Open additional Business Development Centres
to increase your commissions
Weekly earnings
potential: $10,800

72. Master UnFranchise®
Owner
Enables you to leverage your efforts by opening
multiple BDCs from the beginning
Put in twice the work for three times the pay!
Annual earnings potential: $561,600

73. You’re probably thinking,
“Can Market America work for me?”
“Are you right for Market America?”
I’m thinking,

74. One thing is certain —
Before you decide, ask yourself:
If you don’t try anything, then everything will
stay the same
1)Am I happy in my current financial situation?
2)Do I have enough free time to spend with family or
do the things I enjoy?
3)How prepared am I for retirement?
Once you choose, the rest is easy...
• Get your questions answered
• Try ma-branded products
• Visit my Web Portal
• Give it a Trial Run — we will work together
• Get started on the 2- to 3-Year Plan

75. A Web Portal, an Opportunity and the Power of People
Independent Distributors and UnFranchise®
Owners have earned
the following since the company’s inception:
Total retail profits earned:
$800,178,000
Total commissions earned:
$823,854,000
Total Distributor earnings:
$1,624,032,000*+ =
*As of December 31, 2007

76. ma