ALA Webinar on Jan 23, 2013

1. Milly C. Lugo, M.L.S.
and Radames Suarez, M.L.S.
ALA Editions Workshop
January 2013
Serving Spanish-Speaking
Populations: an Introduction
Part 2

2. Part 2
• Needs Assessment
• Collection Development
• Outreach
• Programming
• Resources
• Q&A
January 2013 2

3. Ethnicity Education
Identity
Employment Interests
Needs Family Unit
Income Wants
Level
January 2013 3

4. January 2013 4

5. Needs Assessment Process
1. Who will perform the study?
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6. Needs Assessment Process
2. Gather background data
Census, Local Government
Library Circulation Records
Other
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7. Needs Assessment Process
3. Decide on a method.
Before you begin…
Focus Groups
Questionnaires
Informal Interviews
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8. Needs Assessment Process
4. Gather
information
5. Evaluate &
recommend
January 2013 8

9. COLLECTION DEVELOPMENT
January 2013 9

10. Collection
Development
• You must invest time in:
Knowing your community
Knowing your collection policy
Maximizing your budget
Communicating
Identifying vendors
Expanding your Latino knowledge
Merchandising, marketing, and weeding
Collection development is an ongoing process.
January 2013 10

11. Collection
Development
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12. Collection
Development
Become familiar with popular authors and best sellers
As well as popular magazines and newspapers
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13. Collection
Development
…and new titles… Novedades
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14. Collection
Development
Other sources of new titles and popular authors
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15. Collection
Development
DVDs
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16. Collection
Development
CDs and Audio Books
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17. Collection
Development
Vendors
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18. Collection
Development
Use Vendor Selection Tools such as:
 Special Collection Lists
 Catalogs
January 2013
 Subscription newsletters 18

19. Points to considerevelopment vendors:
Collection when working with
 Experience and expertise
 Inventory
 Details regarding books, cds, dvds, etc.
 Order administration
 Processing services (e.g. cataloging)
 Discounts
 Book fair participation
 Extras
January 2013 19

20. Collection
Development
How about e-books in Spanish?
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21. Book Fairs
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22. A final word
On collection development
What is wrong with this picture?
Source: http://www.mymcpl.org/blog-tags/displays?page=7 Accessed: 01/05/2013
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23. Outreach
Services to Latino communities should
be an integral part of all library
planning efforts
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24. Outreach
• Key Steps:
o Determine community needs and prioritize
o Determine target audience
o Identify potential partnerships
o Develop an action plan
o Marketing
o Evaluate results from outreach efforts
Source: Utah State Library. Planning Outreach Activities. at: http://library.utah.gov/programs/spanish/planning.html Retrieved: 01/02/2013
January 2013 24

25. Outreach
• Examples:
USTED Y SU BIBLIOTECA
(You and Your Library)
An Information Literacy Program for adult ESL students
March 2012 1
by: Milly C. Lugo
Source: InfoPeople Archived Webinar. 2012.
Outreach to Hispanic/Latino Populations - Tu
Biblioteca! http://infopeople.org/training/outreach-
hispaniclatino-populations Retrieved: 01/02/2013
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26. January 2013
Programming 26

27. Programming:
Planning
Format – Theme -Tie-ins
Audience
Funding
Collaboration
Library Staff
Community Leaders
Local artists, schools, colleges
Marketing and PR
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28. Programming:
Cultural
 Film
 Art
 Crafts
 Oral History
 Book Clubs
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29. January 2013 29

30. Programming:
Life skills
 Health
 Finances
 Parenting
 Career Fairs
 Citizenship
 Gang Prevention
 Self-Improvement
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31. January 2013 31

32. Programming:
Literacy
 English as a Second Language
 Computer
 Information & Language Literacy
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33. January 2013 33

34. Programming:
Other
PUERTO-RICAN
FOOD
PREPARATION
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35. Programming:
Other
GAY PRIDE
MONTH
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36. Programming:
Other
DIA DE LOS
NIÑOS/DIA DE
LOS LIBROS
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37. Resources
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38. Conclusion
• There is an increase in Hispanic population in ‘non-
traditional’ areas.
YOU!
• Migratory families are drawn to programs dealing
with basic needs.
• Librarians able to serve Hispanic and multicultural
populations are needed…we mean
January 2013 38

39. END OF PART 2
Milly C. Lugo
mlugo@santa-ana.org
Radames Suarez
Radames.Suarez@queenslibrary.org
January 2013 39