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WHAT IS CONVERSATIONAL  MARKETING ANYWAY? ,[object Object],[object Object],[object Object],[object Object]
CONVERSATIONAL/SOCIAL MEDIA USE http://www.marketingcharts.com/interactive/marketers-still-face-steep-web-20-learning-curve-6789 /
EFFECTIVENESS OF ADS UNCLEAR eMarketer newsletter, August 29, 2008
adapted from Jeremiah Owyang, webcast for Awareness Networks October 2008
[object Object],[object Object],[object Object]
FREE LISTENING TOOLS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IF THIS SOUNDS LIKE MUCH WORK… PAID SERVICES
MARKETING ANALYTICS/RESEARCH AS NEEDED ,[object Object],[object Object],[object Object]
SPEAK TO  CUSTOMER NEEDS NOT TO MARKETER ISSUES
THANKSGIVING IS COMING! No Link From Home Page to  Chat Page !
WHEN YOU START TO SPEAK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BLOGS ARE ONE GOOD WAY
BLOGS ARE ONE GOOD WAY http://www.marketingcharts.com/online/blogs-influence-consumer-purchases-more-than-social-networks-6616 /
NIKON REACHS OUT TO BLOGGERS
GOOD (SAFE) BLOGS ,[object Object],[object Object],[object Object],[object Object]
ENCOURAGE UGC ON YOUR SITE
LET CUSTOMERS TELL THEIR STORIES
LET CUSTOMERS RATE
CREATE  A COMMUNITY
adapted from Jeremiah Owyang, webcast for Awareness Networks October 2008
http://diy-marketing.blogspot.com [email_address] Slides from first social media summit http://www.slideshare.net/mlr/brand-marketing-for-summit-presentation-644350 /

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Starting The Conversation Steps And Strategies