Selecting an Online Community Platform

Choosing an Online Community Technology Platform Matthew Lees Analyst, Consultant – Social Media / Online Communities Senior Contributing Editor, Patricia Seybold Group May 20, 2010

Well, It’s Not Only about Technology (technology + business + people)

Technology Helps You… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Web = Blogs + Twitter + Facebook + LinkedIn + YouTube + MySpace + Delicious + Technorati + Bebo + Flickr + …

Social Media Initiatives Slice Many Ways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Start with your business goals.”

A Lot of Technology Choices Branded Communities / Social Networks Social Media Management & Monitoring Social Media Monitoring Crowdsourcing / Idea Management Social Networks

Today’s Focus: Branded Communities

Evaluation Framework – for Branded Communities Community Platform Communication Channels Collaboration Methods Engagement Tools Search Community Participation Customization Personal Profile Management Member Content Creation Connection Methods Layout Options Moderation and Administration Member & Group Management Reporting & Analytics Moderation Capabilities within a Community Structure Technology Architecture Integration Scalability & Availability Environments Installed Base Product Viability Target Markets Pricing Product Background Security Product Plans Internationalization Customer Base Company Viability Company Background Financials Content Management Communication & Collaboration Systems Management Reputation Systems Competition Support for Mobile Devices Viral Tools Search Engine Optimization

1. Community Participation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Capabilities within a Community

2. Capabilities within a Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Community Participation

3. Moderation and Administration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Moderation and Administration

4. Technology and Architecture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Technology Architecture

5. Product Viability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product Viability

6. Company Viability ,[object Object],[object Object],[object Object],Company Viability

What Vendors Provide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technology Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Selecting an Online Community Platform

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