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                                      3rd of May, 2011
                                      Matthijs Leendertse TNO




The future of learning
EBU conference, Luzern, Switzerland
May 3rd 2011
Matthijs Leendertse
1
                      3rd of May, 2011
                      Matthijs Leendertse TNO




What’s in your bag?
2
   3rd of May, 2011
   Matthijs Leendertse TNO




“Five years from now on the web
for free you’ll be able to find the
best lectures in the world. It will
be better than any single
university”.
3
                 3rd of May, 2011
                 Matthijs Leendertse TNO




School in 1900          School in 2011
4
                       3rd of May, 2011
                       Matthijs Leendertse TNO




What is the future of learning?
5
                                   3rd of May, 2011
                                   Matthijs Leendertse TNO




Agenda

!    May I present Bruno and Joshua


!    Future of learning: main trends


!    What does this mean for Public Service Broadcasters, or rather
     Public Service Media?
6
                                 3rd of May, 2011
                                 Matthijs Leendertse TNO




May I present... personas Bruno and Joshua

!  Persona research: think from a human perspective and think outside
 your own perspective
7
                 3rd of May, 2011
                 Matthijs Leendertse TNO




Bruno                            Joshua

                 Why don’t they teach
  School?        you at uni what you
Forget it! I’m    need to find a job?
 not going
back there!
8
                      3rd of May, 2011
                      Matthijs Leendertse TNO




Labour markets are changing rapidly
9
                                    3rd of May, 2011
                                    Matthijs Leendertse TNO




Rising skills mismatch

!  52% thinks that graduates in 2025 will lack crucial skills, which
  companies will more and more solve themselves.


!  88% indicates it is impossible for formal to anticipate to all changes in
  society and in the labour market, making life long learning a necessity
  and increasing importance of non-formal and informal learning.


!  81% expresses that more cooperation is needed between learning
  systems and employers.
10
                                  3rd of May, 2011
                                  Matthijs Leendertse TNO




Europe is ageing fast




“The size of Western and Central Europe’s labour force is 227 million. In
the absence of immigration and at constant labour force participation
rates this labour force would shrink to 201 million in 2025 and to 160
million in 2050”.
11
                                  3rd of May, 2011
                                  Matthijs Leendertse TNO




Ageing population

!  Increase productivity: work smarter


!  Decrease time in formal learning, combine work and learning


!  Work longer


!  Intergenerational cooperation and learning
12
                                        3rd of May, 2011
                                        Matthijs Leendertse TNO




Emerging skills


  Find, evaluate and
  use information


                          Complex
                        information           Technical
                          problem             skills and
                       solving skills        knowledge


                                              Self
                       Social / Soft      Management /
                          skills           Regulation
                                             skills
13
                                   3rd of May, 2011
                                   Matthijs Leendertse TNO




Emerging skills

                                                             !  Requirement
                                                             !  Continuously updating
                                                              oneself


                     Complex
                   information           Technical
                     problem             skills and
                  solving skills        knowledge


                                         Self
                  Social / Soft      Management /
                     skills           Regulation
                                        skills
14
                                   3rd of May, 2011
                                   Matthijs Leendertse TNO




Emerging skills




                     Complex
                   information           Technical
                     problem             skills and
                  solving skills        knowledge


                                         Self
                  Social / Soft      Management /
                     skills           Regulation
                                        skills
                                                             !  Planning, balancing
                                                               private & work life
                                                             !  Taking responsibility
15
                                           3rd of May, 2011
                                           Matthijs Leendertse TNO




Emerging skills




                             Complex
                           information           Technical
                             problem             skills and
                          solving skills        knowledge


                                                 Self
                          Social / Soft      Management /
                             skills           Regulation
                                                skills




 !  Cooperation
 !  Intercultural skills etc.
16
                               3rd of May, 2011
                               Matthijs Leendertse TNO




Learning will become personalised


!  Individual learning paths, materials and pedagogies that
   appeal to the needs of the learner NOT the institution.

!  Continuous monitoring of individual achievements but also of
   needs
17
                      3rd of May, 2011
                      Matthijs Leendertse TNO




Learning as a Chinese buffet
18
                      3rd of May, 2011
                      Matthijs Leendertse TNO




EA Active 2 voor XBox Kinect
19
                                    3rd of May, 2011
                                    Matthijs Leendertse TNO




Teachers will still be there

!  but more to guide you...
!  and come from many different places...
!  including intelligent software
20
                      3rd of May, 2011
                      Matthijs Leendertse TNO




Assessment: failing forward
21
                                   3rd of May, 2011
                                   Matthijs Leendertse TNO




Accreditation

!  42% thinks that practical experience will be more recognised in 2025,
 and will even become more important than degrees and qualifications.
 28% disagrees.


!  “There will be ways to get accredited for learning outside of formal
 institutions.” (Stoyanov et al, 2010).
22
             3rd of May, 2011
             Matthijs Leendertse TNO




Bill Gates

                No matter how you came
                about your knowledge,
                you should get credit for it.
23
                        3rd of May, 2011
                        Matthijs Leendertse TNO




There will also be much more technology




Helping us with personalisation, assessement,
simulations, cooperation etc
24
                       3rd of May, 2011
                       Matthijs Leendertse TNO




Public Service Media and the future of learning
25
                        3rd of May, 2011
                        Matthijs Leendertse TNO




Horseless carriage syndrome:
need for new content

                                                   Interactive


                                                  Personalised


                                                   Simulation

                                                     Failing
                                                    Forward

                                                  Collaborative


Linear TV for learning is outdated
26
                     3rd of May, 2011
                     Matthijs Leendertse TNO




Be present where and when
your users want to learn
27
                       3rd of May, 2011
                       Matthijs Leendertse TNO




Provide for all segments in society
28
                                   3rd of May, 2011
                                   Matthijs Leendertse TNO




Some final remarks


!  Focus on your core strengths while building new content: (didactical)
 quality, brand, public trust, long experience.


!  Redefine ‘public’ in an environment where a myriad of suppliers
 offers (free) digital educational content.


!  Don’t be afraid to share and embrace open educational resources,
 especially as public service media.
29
                                3rd of May, 2011
                                Matthijs Leendertse TNO




Thank you for your attention

!  Matthijs Leendertse


!  matthijs.leendertse@tno.nl

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Future of Learning at EBU Conference 2011

  • 1. 0 3rd of May, 2011 Matthijs Leendertse TNO The future of learning EBU conference, Luzern, Switzerland May 3rd 2011 Matthijs Leendertse
  • 2. 1 3rd of May, 2011 Matthijs Leendertse TNO What’s in your bag?
  • 3. 2 3rd of May, 2011 Matthijs Leendertse TNO “Five years from now on the web for free you’ll be able to find the best lectures in the world. It will be better than any single university”.
  • 4. 3 3rd of May, 2011 Matthijs Leendertse TNO School in 1900 School in 2011
  • 5. 4 3rd of May, 2011 Matthijs Leendertse TNO What is the future of learning?
  • 6. 5 3rd of May, 2011 Matthijs Leendertse TNO Agenda !  May I present Bruno and Joshua !  Future of learning: main trends !  What does this mean for Public Service Broadcasters, or rather Public Service Media?
  • 7. 6 3rd of May, 2011 Matthijs Leendertse TNO May I present... personas Bruno and Joshua !  Persona research: think from a human perspective and think outside your own perspective
  • 8. 7 3rd of May, 2011 Matthijs Leendertse TNO Bruno Joshua Why don’t they teach School? you at uni what you Forget it! I’m need to find a job? not going back there!
  • 9. 8 3rd of May, 2011 Matthijs Leendertse TNO Labour markets are changing rapidly
  • 10. 9 3rd of May, 2011 Matthijs Leendertse TNO Rising skills mismatch !  52% thinks that graduates in 2025 will lack crucial skills, which companies will more and more solve themselves. !  88% indicates it is impossible for formal to anticipate to all changes in society and in the labour market, making life long learning a necessity and increasing importance of non-formal and informal learning. !  81% expresses that more cooperation is needed between learning systems and employers.
  • 11. 10 3rd of May, 2011 Matthijs Leendertse TNO Europe is ageing fast “The size of Western and Central Europe’s labour force is 227 million. In the absence of immigration and at constant labour force participation rates this labour force would shrink to 201 million in 2025 and to 160 million in 2050”.
  • 12. 11 3rd of May, 2011 Matthijs Leendertse TNO Ageing population !  Increase productivity: work smarter !  Decrease time in formal learning, combine work and learning !  Work longer !  Intergenerational cooperation and learning
  • 13. 12 3rd of May, 2011 Matthijs Leendertse TNO Emerging skills Find, evaluate and use information Complex information Technical problem skills and solving skills knowledge Self Social / Soft Management / skills Regulation skills
  • 14. 13 3rd of May, 2011 Matthijs Leendertse TNO Emerging skills !  Requirement !  Continuously updating oneself Complex information Technical problem skills and solving skills knowledge Self Social / Soft Management / skills Regulation skills
  • 15. 14 3rd of May, 2011 Matthijs Leendertse TNO Emerging skills Complex information Technical problem skills and solving skills knowledge Self Social / Soft Management / skills Regulation skills !  Planning, balancing private & work life !  Taking responsibility
  • 16. 15 3rd of May, 2011 Matthijs Leendertse TNO Emerging skills Complex information Technical problem skills and solving skills knowledge Self Social / Soft Management / skills Regulation skills !  Cooperation !  Intercultural skills etc.
  • 17. 16 3rd of May, 2011 Matthijs Leendertse TNO Learning will become personalised !  Individual learning paths, materials and pedagogies that appeal to the needs of the learner NOT the institution. !  Continuous monitoring of individual achievements but also of needs
  • 18. 17 3rd of May, 2011 Matthijs Leendertse TNO Learning as a Chinese buffet
  • 19. 18 3rd of May, 2011 Matthijs Leendertse TNO EA Active 2 voor XBox Kinect
  • 20. 19 3rd of May, 2011 Matthijs Leendertse TNO Teachers will still be there !  but more to guide you... !  and come from many different places... !  including intelligent software
  • 21. 20 3rd of May, 2011 Matthijs Leendertse TNO Assessment: failing forward
  • 22. 21 3rd of May, 2011 Matthijs Leendertse TNO Accreditation !  42% thinks that practical experience will be more recognised in 2025, and will even become more important than degrees and qualifications. 28% disagrees. !  “There will be ways to get accredited for learning outside of formal institutions.” (Stoyanov et al, 2010).
  • 23. 22 3rd of May, 2011 Matthijs Leendertse TNO Bill Gates No matter how you came about your knowledge, you should get credit for it.
  • 24. 23 3rd of May, 2011 Matthijs Leendertse TNO There will also be much more technology Helping us with personalisation, assessement, simulations, cooperation etc
  • 25. 24 3rd of May, 2011 Matthijs Leendertse TNO Public Service Media and the future of learning
  • 26. 25 3rd of May, 2011 Matthijs Leendertse TNO Horseless carriage syndrome: need for new content Interactive Personalised Simulation Failing Forward Collaborative Linear TV for learning is outdated
  • 27. 26 3rd of May, 2011 Matthijs Leendertse TNO Be present where and when your users want to learn
  • 28. 27 3rd of May, 2011 Matthijs Leendertse TNO Provide for all segments in society
  • 29. 28 3rd of May, 2011 Matthijs Leendertse TNO Some final remarks !  Focus on your core strengths while building new content: (didactical) quality, brand, public trust, long experience. !  Redefine ‘public’ in an environment where a myriad of suppliers offers (free) digital educational content. !  Don’t be afraid to share and embrace open educational resources, especially as public service media.
  • 30. 29 3rd of May, 2011 Matthijs Leendertse TNO Thank you for your attention !  Matthijs Leendertse !  matthijs.leendertse@tno.nl