1. E-commerce model
Mgr Michał Laskowski

2. The idea…
(idea)2 + work + time + log(money) = effect*
Source: Majewski P., „Czas na e-biznes”, s.21

3. Success equation
Great Idea
+
Little money (e.g. 500 USD)
+
Time&Work (e.g. 1000 hours)
=
Success
Source: Majewski P., „Czas na e-biznes”, s.21

4. Introduction strategy
1. Test product (local)
2. Get clients (local)
3. Automate customer service (local)
4. Minimize costs and provisions (local)
5. Get a stable income level (local)
6. Copy the strategy on a global market

5. How it works
Your clients are already here!
Test Your product
Clients
Lower costs/provision
Make it automatic
Online
store Get a stable income

6. How to migrate clients?
@
To confirm purchase, please visit:
http://www.allebot.pl/info/21251/[NAZWA_KUPUJACEGO]/[NR_PRZEDMIOTU]/[KWOTA_DO_ZAPLATY]
Autoresponder system

7. E-mail marketing
• Subscribers have agreed for it
• Automatic…
• Information about Your online store
• Promotion coupons
• Articles about products and technology

8. Opensource technology
• HTML (build templates for eBay)
• GIMP (graphic software)
• Allebot.pl (free mailing / autoresponder)
• Joomla! (CMS - Content Management System)
• Virtuemart (eCommerce module)
• JoomSEF (SEO url’s module)

9. Global Market
Ebay.com
Ebay.co.uk
Ebay.de
Ebay.com.au
Ebay.com.za
Online JoomFISH (multilingual store)
+
store

10. Payment Standards
Electronic money transfers and Ebay’a payments
Credit card providers

11. Minimal costs
• Domain (10 USD / first year)
• Hosting (10 USD/month)
• Auction fee (1 USD auction)
• Packing paper, tape etc. (10 USD)
• Goodls for start (300 USD)
• Auction provision - pay when item is purchased
• Paypal - pay when item is purchased

12. Agenda
6-12 months
Get it on and going!
Get a stable source of income.
Thank You