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Rowan Intro to Advertising BIG Lecture No. 1

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Strategic Counselor; Rowan University-Associate Professor, Ret.
Strategic Counselor; Rowan University-Associate Professor, Ret.

Introduction to Advertising at Rowan (N.J.) University. Covers history,

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Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Psychographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Geodemographics ,[object Object]
Lecture One – Fall 2010 ,[object Object],[object Object],[object Object]
Or… ,[object Object],[object Object]
Portions t aken from…
Portions t aken from…
 
Ogilvy’s Advertising Tenets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
You Talk – We Listen ,[object Object],[object Object],[object Object]
Clutter
Cutting through the clutter ,[object Object]
Locking Power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Locking Power – Nike ®
Strategic Message ,[object Object],[object Object],[object Object],[object Object],[object Object]
Locking Power
Locking Power - Strategy
 
 
Locking Power – Coke World ,[object Object]
 
MAC Triad Plus cont. ,[object Object],[object Object]
7 C’s of Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations… ,[object Object]
Advertising 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing 101 ,[object Object]
Marketing ,[object Object],[object Object]
Marketing Mix ,[object Object],[object Object]
Advertising is Synergy
Synergy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defining Modern Advertising
Six Basic Components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Locking Devices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Federal Trade Commission
Reaching the Desired Outcome ,[object Object],[object Object],[object Object]
More Locking Power – Oscar ,[object Object]
Advertising is Synergy
Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Psychographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Geodemographics ,[object Object]
Litwin’s 9 P’s of Marketing = Synergy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Concepts of Marketing
Features and Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
11 Types of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
26 Advertising Mechanisms or Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
26 Advertising Mechanisms or Techniques (more) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
26 Advertising Mechanisms or Techniques (more) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Makes an Ad Effective? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics of Great Ads ,[object Object],Achieve the Sponsor’s Objectives Satisfy the Customer’s Objectives by Engaging Them & Delivering a Relevant Message
Ogilvy’s Advertising Tenets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Locking Power – Big Mac ,[object Object]
Questions ??? ,[object Object],[object Object]

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Rowan Intro to Advertising BIG Lecture No. 1