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The latest successful approaches to accomplishing our media relations objectives.
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Media Relations the RIGHT way -- the ONLY way. Principles and practices from the media relations profession. Contact larry@larrylitwin.com with questions or comments.
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Color version. THE PowerPoint for Professor Litwin's Introduction to Public Relations class at Rowan (N.J.)University. A complete look at the strategic communication profession with assistance from professionals, other practitioners and a number of outstanding books. Visit: www.larrylitwin.com.
Anatomy of Public Relations rev on 1/7/12 for PR Playbook 4th edition
Anatomy of Public Relations rev on 1/7/12 for PR Playbook 4th edition
Strategic Counselor; Rowan University-Associate Professor, Ret.
Color version. THE PowerPoint for Professor Litwin's Introduction to Advertising class at Rowan University. A complete look at the advertising profession with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
Anatomy of Advertising 12/4/11
Anatomy of Advertising 12/4/11
Strategic Counselor; Rowan University-Associate Professor, Ret.
Color pdf version. A complete look at the advertising profession with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
Anatomy of Advertising pdf version 12/4/11
Anatomy of Advertising pdf version 12/4/11
Strategic Counselor; Rowan University-Associate Professor, Ret.
Technology changes as we speak. This presentation covers much of the latest to the moment for professional communicators.
"Word of Mouse" Revised
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Strategic Counselor; Rowan University-Associate Professor, Ret.
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Wilmington U Intro to PR -- Second Half -- Word of Mouse
Wilmington U Intro to PR -- Second Half -- Word of Mouse
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The Dynamic Dozen (plus three) Strategic Tools
The Dynamic Dozen (plus three) Strategic Tools
The Dynamic Dozen (plus three) Strategic Tools (pdf version)
The Dynamic Dozen (plus three) Strategic Tools (pdf version)
The Dynamic Dozen (plus three) Strategic Tools
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Anatomy of Advertising
Anatomy of Advertising pdf Black and White
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Anatomy of Advertising
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Anatomy of Strategic Communication [2012-13] from "The Public Relations Pract...
Anatomy of Strategic Communication [2012-13] from "The Public Relations Pract...
Crisis Communication: The Right Way - The Only Way
Crisis Communication: The Right Way - The Only Way
Crisis Communication: The Right Way - The Only Way
Crisis Communication: The Right Way - The Only Way
Getting a Seat at the Table
Getting a Seat at the Table
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Getting a Seat at the Corporate Table
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Public Communication Strategies for School Election Success
Public Communication Strategies for School Election Success
Public Communication Strategies for School Election Success
Color pdf of Anatomy of Public Relations 1/7/12 for PR Playbook 4th edition [...
Color pdf of Anatomy of Public Relations 1/7/12 for PR Playbook 4th edition [...
Anatomy of Public Relations rev on 1/7/12 for PR Playbook 4th edition
Anatomy of Public Relations rev on 1/7/12 for PR Playbook 4th edition
Anatomy of Advertising 12/4/11
Anatomy of Advertising 12/4/11
Anatomy of Advertising pdf version 12/4/11
Anatomy of Advertising pdf version 12/4/11
"Word of Mouse" Revised
"Word of Mouse" Revised
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2024 04 03 AZ GOP LD4 Gen Meeting Minutes FINAL.docx
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Media Relations – the right way – the only way 2011
1.
Media Relations
– The Right Way – The Only Way NSPRA National Seminar – 2011 M. Larry Litwin, APR, Fellow PRSA Rowan University [email_address] www.larrylitwin.com © 2011
2.
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from…
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Electronic Release Template
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What Editors and
Reporters Expect of PR Practitioners
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“ The newest
computer can merely compound, at speed, the oldest problem in the relations between human beings – and in the end the communicator will be confronted with the old problem – of what to say and how to say it.” Edward R. Murrow
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What Editors and
Reporters Expect of PR Practitioners
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Electronic Release Template
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