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How the ConnectedWorld will change the way we do business
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How the ConnectedWorld will change the way we do business
1.
the connected world
and the impact on….
2.
organizations and leadership
chances& threats
3.
@mlanting mennolanting@gmail.com
4.
in the 20th
century companies had..
5.
http://www.flickr.com/photos/rtarga/223776150/
6.
over
7.
#1 technology
http://ftp.arl.army.mil/~mike/comphist/
8.
controle over the
media channels #2 the way work was done
9.
#3 working hours
10.
#4 where to
work
11.
http://www.paulus-cartoons.co.uk/ #5 the
flow of information
12.
# 6 the
media we used
13.
“If you want
the benefits of a working career you should put aside the notion that you have a right to personal expression.“ Stowe Boyd #7 the way we expressed ourselves
14.
all a result
of…
15.
http://www.flickr.com/photos/schlegl/1564272357/ the industrial
era
16.
and, to be
fair it brought us prosperity and wealth….
17.
but now
18.
“Houston…We have a
problem.” “Houston…we have a problem.”
19.
due to the
increasing importance of ‘the people economy’…..
20.
21.
…..and the continuously
dropping cost of processor power
22.
23.
which enables a
widespread adoption of communication technology…
24.
25.
…across all generations
26.
digital natives http://www.flickr.com/photos/aperturismo/4488250788/sizes/l/in/photostream/
27.
we are entering
the….
28.
http://www.flickr.com/photos/misbehave/2352753067/sizes/l/ networkera
29.
where…
30.
“……the world
is becoming too fast, too complex and too networked for any company to have all the answers inside” YochaiBenkler
31.
and in a
connected world, new rules apply….
32.
#1 no borders
Foto http://www.flickr.com/photos/ferran-jorda/1464915106/
33.
“A lack
of speed is a strategic disadvantage”Jeff Jarvis # 2
34.
http://www.flickr.com/photos/_lovenothing/3772984885/sizes/l/in/photostream/ #3 info-democracy
35.
# 4 everyone
is connected
36.
# 5 media-democracy
37.
# 6 network
= power
38.
as a result
of this companies experience a…
39.
organizational cultural &
technological gap
40.
http://www.flickr.com/photos/jurvetson/36572011/ paralyzing info-hierarchy
41.
poor consumer dialog
42.
linear knowledge development
http://www.flickr.com/photos/anniemole/3337227995/
43.
push communication flickr.com/rickharris/3241285917
44.
knowledge = power
flickr.com/cornelluniversitylibrary/3610752603
45.
and because of
all this: employees are disengaged & passive
46.
Source: Deloitte research
2009
47.
Source: research ‘Centraal
planbureau’, 2009 32% of consumers trust big companies http://www.flickr.com/photos/pagedooley/1303402061/
48.
so companies have
to…
49.
50.
…and abandon the
‘old’ rules
51.
52.
see part 2
53.
mennolanting@gmail.com www.twitter.com/mlanting www.mennolanting.nl
www.linkedin.com/in/mennolanting