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the connected world  and the impact on….
organizations and leadership chances& threats
@mlanting mennolanting@gmail.com
in the 20th century companies had..
http://www.flickr.com/photos/rtarga/223776150/
over
#1 technology  http://ftp.arl.army.mil/~mike/comphist/
controle over the media channels  #2  the way work was done
#3 working hours
#4 where to work
http://www.paulus-cartoons.co.uk/ #5 the flow of information
# 6 the media we used
“If you want the benefits of a working career you should put aside the notion that you have a right to personal expression.“  Stowe Boyd #7 the way we expressed ourselves
all a result of…
http://www.flickr.com/photos/schlegl/1564272357/ the industrial era
and, to be fair it brought us prosperity and wealth….
but now
“Houston…We have a problem.” “Houston…we have a problem.”
due to the increasing importance of ‘the people economy’…..
…..and the continuously dropping cost of processor power
which enables a widespread adoption of communication technology…
…across all generations
digital natives http://www.flickr.com/photos/aperturismo/4488250788/sizes/l/in/photostream/
we are entering the….
http://www.flickr.com/photos/misbehave/2352753067/sizes/l/ networkera
where…
 “……the world is becoming too fast, too complex and too networked for any company to have all the answers inside”  YochaiBenkler
and in a connected world,  new rules apply….
#1 no borders Foto http://www.flickr.com/photos/ferran-jorda/1464915106/
 “A lack of speed is a strategic disadvantage”Jeff Jarvis # 2
http://www.flickr.com/photos/_lovenothing/3772984885/sizes/l/in/photostream/ #3 info-democracy
# 4 everyone is  connected
# 5 media-democracy
# 6 network = power
as a result of this companies experience a…
organizational cultural & technological gap
http://www.flickr.com/photos/jurvetson/36572011/ paralyzing info-hierarchy
poor consumer dialog
linear knowledge development http://www.flickr.com/photos/anniemole/3337227995/
push communication flickr.com/rickharris/3241285917
knowledge = power flickr.com/cornelluniversitylibrary/3610752603
and because of all this: employees are disengaged & passive
Source: Deloitte research 2009
Source: research ‘Centraal planbureau’, 2009 32% of consumers trust big companies http://www.flickr.com/photos/pagedooley/1303402061/
so companies have to…
…and abandon the ‘old’ rules
see part 2
mennolanting@gmail.com www.twitter.com/mlanting www.mennolanting.nl www.linkedin.com/in/mennolanting

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