Cebit Istanbul 2014 Partner Country

1. CeBIT Bilisim Eurasia &
CeBIT Global Conferences Forum
11 – 14.09.2014
Istanbul Expo Center
Yeşilköy
www.cebitbilisim.com

2. Synergy of Exhibition & Forum!
Number.1 information and communication
technologies platform in Eurasia 2013 joint
success as a result of the synergy created by
the fair and the CeBIT Global Conference.
1 Place
2 Events!
2013 Facts & Figures
• 131.358 Visitors
• 1023 Brands
• Visitors from 93 countries
• Exhibitors from 18 countries
• 87 forums, panels and conferences at summit

3. WHY TO BECOME A PARTNER
COUNTRY?
Turkey has;

Booming economy; more than tripling its GDP, reaching
USD 786 billion in 2012, up from USD 231 billion in 2002

Stable economic growth with an average annual real GDP
growth rate of 5 percent over the past decade

Promising economy with a bright future as it is expected
to become the fastest growing economy among the OECD
members during 2012-2017 with an average annual real
GDP growth rate of 5.2 percent.

Institutionalized economy fueled by USD 123 billion of
FDI in the last decade and ranked as the 13th most
attractive FDI destination in 2012.

A dynamic and mature private sector with USD 153 billion
worth of exports and an increase of 325 percent between
2002 and 2012.

4. WHY TO BECOME A PARTNER
COUNTRY?
Right time;
Turkish government’s ambitious vision of 2023,
the centennial foundation of the republic
envisages grandiose targets for the ICT sector in
Turkey. As the government keep investing in ICT
industry, CBE is offering a chance to meet with
decision givers from government and
governmental bodies. In 2013 we had 8 ministries
in the fair ground and 24% of professional visitors
were from government and
governmentalinstitutes.
Turkey is a safe haven in Eurasia region and most
of the international companies’ choosing Turkey
as a hub for their EMEA region operations and
Turkish Governments target for 2023 is promising
us.
*28 out of out 500 ICT companies in the EMEA
region were Turkish companies in 2010
*Deloitte Technology Fast 500 EMEA

5. WHY TO BECOME A PARTNER
COUNTRY?
The targets of Turkish Governments are;
 Reaching 30 million broadband subscribers
in 2023,
 Reaching 8 percent of GDP as the ICT
sector’s share
 Becoming one of the top 10 countries in
e-transformation
 Providing all public services electronically
by 2019
 Having 80 percent of population computer
literate.

6. Turkish ICT Industry Reports
Turkish IT Market Vs. Europe

7. Partner Country Program
Sells and offers Potential
Benefits for Partner Country:





Stimulate business
Increase international trading and exposure
Potential business developments
Presence on international market
Networking and sales perspectives
Benefits for Turkey:
 Stimulate trade with international markets
 Create platform to engage with partner country
across all sectors
 Improve bilateral relations
 Provide a unique platform to our partners

8. ICT Center ‘İstanbul’ !
Why is it important to take part in this market ?
Why to be the Partner Country in CeBIT Eurasia 2014?
CeBIT Eurasia is the right place to be: A Rapidly Growing
Market & Strategic Meeting Point.
• Meeting point for 750 million people from 4 hours flight
distance.
• *Turkey’s computer hardware sales are projected at $6.1 bn in
2013 and are forecasted to reach around $10.6 in 2016.
• **With 323 minutes average cell phone usage per month.
• **45.3 million 3G users .
• **20.57 million internet subscribers.
• *According to OECD, Turkey is expected to grow 4.6% in 2014
*www.export.gov.tr
**Information and Communication Technologies Authority
(BTK) 3rd Quarter Report, 2013

9. International Exhibitors 2013
•131.358 Visitors.
( Power of Press Coverage &
Attractiveness)
•72.212 Proffesional Visitors
a) %41 Decision Makers
b) %35 Top Management
•1023 Brands.
( Interest of the sector & Importance of the
event)
•6155 International Visitors from 93
Countries.
•87 Forums, panels and conferences at
forum.
Visitors from 93 countries
Exhibitors from 18 countries

10. Türkiye Genelinde Tanıtım Çalışmaları
National Coverage Across Turkey
Visitors
Ziyaretçiler
2011
2012
2013
Total / Toplam
121.349
143.728
131.358
Domestic / Ulusal
115.902
137.403
125.208
5.327
6325
6150
85
93
93
Overseas / Uluslararası
Number of countries / Ülke Sayısı

11. 3-Years Exhibitor Summary

12. Partner Countries are Always at Prime Location
in Fairground
E – Goverment
B2B Hall
Main Foyer

13. Partner Country Visibility
On Site & Off Site
Ex.
Azerbaijan 2011 CeBIT Eurasia Partner Country
Ex.
Turkish Republic of Northern Cyprus 2012
CeBIT Eurasia Partner Country

14. Partner Country Visibility
In CeBIT Global Conference Forum

15. Partner Country Visibility During The Year!
National & International
E-news Letters
Magazine Advertising to
Sectoral Leaders

16. Partner Country Visibility During The Year!
 Advertisements in National and International TV Channels

17. Partner Country Visibility During The Year!
Billboards
Mega Boards
Mobile Applications

18. Partner Country Visibility On Site!
Indoor & Outdoor
Main Foyer
Main Entrance
VIP Entrance
E – Goverment Hall
Business Halls
Life Section
Municipality Section Lab Section ( R & D )

19. Partner Country Visibility On Site!
131.358 Visitor Badges Published
2000 Exhibitor Badges Published
4000 VIP Badges Published
5000 CeBIT Global Conference
Badges Published

20. Partner Country Visibility
On Site!
Fair Badges
Fairground
Indications
Outdoor (Bridge) Advertising

21. Partner Country Visibility During The Year!
Fair Brochure in 6 Languages
English
Russian
Arabic
French
Turkish
Persian
*Brochures are also available in Hardcopy & Softcopy in our website

22. Partner Country Visibility On Site!
Fair Floorplan Printed 150.000

23. Partner Country Visibility On Site!
VIP Fair Entrance Invitation
Printed and Distributed 10.000 VIP Invitations
Top VIP’s in Private Sector, Goverment & Academicians and NGO’s

24. Partner Country Visibility On Site!
Exhibitor Car Park Card
Distributed to all Exhibitors
and VIP’s
Fair Catalogue
Distributed to all Exhibitors and
International Visitors