MKT Vándorgyűlés 2011, Informatikai szekció

1. Telenor Hungary introduction
10/5/2011

2. Telenor Hungary – constantly innovating in telecommunications
• Telenor was the first in Hungary to offer services like: SMS, prepaid, subway coverage,
GPRS, EDGE, music download, mobile network solutions for enterprises, new handset
discount for returning the old handset (‘close to environment’),
• Telenor is the first provider to start major LTE investment in Hungary
• Telenor has the widest mobile broadband network in Hungary: mobile broadband access
will be the technology connecting the next million households to the internet
• Telenor is committed to M2M, building on its experiences in the Scandinavian markets it is a
major player in Hungary in this field.

3. Telenor has offered M2M services since the 1990s
Telespor
End-to-end vertical
solutions Telenor Cinclus
(AMR)
Telenor R&I
Connected Objects
Service enablement
Telenor IRIS (RFID)
M2M connectivity

4. Assisted living
Sensors in the patient’s home
Patient’s view
Touch to talk Results How are you
and see: today?
Fine
Dizzy
Hospital system and
Blood glucose In pain processes
Please call nurse to
get new medicines Patient information
routed onwards to
hospital systems as
required
Next of kin’s view Actions or response
based on results routed
Results and
back to patient (as
Oxygen required)
current actions (video) call
Other interested parties:
• Local health care
providers
Blood pressure • Social services
• ...

5. Smart Metering
Usage reporting to affect
Utility providers consumer behaviour
Matching local supply
with local demand Load shedding to reduce
Multitude of meters
demand peaks

6. The classical approach to M2M
Application
Communication
X N
Device

7. The connected car – many service providers from the same car
End-user applications Fleet Emergency
Vehicle service Logistics Traceability
management services
Service enablement Service enablement
Connectivity Cellular connectivity
Devices
Communication Processing
Temperature
RFID reader Accelerometer GPS
sensor
Humidity Door Fuel injection Impact
sensor sensors sensor sensor

8. M2M is part of Telenor’s Digital Hungary framework
• Objectives of Digital Hungary:
– Contribute to creating a ‘digital society’
by providing mobile broadband access for all
– Improve people’s lives and companies’
productivity through mobile solutions
– Support economic growth, create new jobs
• Who will benefit the most:
– SMEs
– Public institutions (including healthcare)
– Government
– Local governments
– Education
– Individuals
• M2M is an „energy system innovation”,
supported by state-of-the art mobile technologies

9. Smart Metering: a step for energy efficiency in a more digital Hungary
Digital Hungary benefits all key stakeholders:
businesses, state, institutions, individuals, etc.
Smart Metering: a mobile technology example on
improving efficiency and the comfort of life:
• Service providers will have
– more precise information about the fluctuation of consumption
– better capability to plan ahead
– better resource management
• Private consumers and institutions will gain
– Transparency of consumption, less administration need
– awareness about energy consumed
– possibility to save money
– more precise bills
• The state will have an improved capability
– To meet the EU target of achieving 20% energy savings by 2020

10. THANK YOU FOR YOUR ATTENTION!
QUESTIONS OR COMMENTS?