Webinar presented by Mark Sutton or Artez with CharityHowTo.com. This presentation shows how non-profit organizations can use person to person fundraising.
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Person to Person Online Fundraising
1. How individual supporters use online fundraising pages to make a difference Presented by Mark Sutton President, Artez Interactive US
2. Individual Fundraisingwith Social Media What is social media and why is it so hot these days? What this means for you as a non-profit How to put this to work for your organization today
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4. Grass Roots Fundraising Many small online donations More donors than ever before Self organized Ability to act upon passions Enabled not directed Peoplegive to People
5. Social Media 3 Aspects of Social Media Share Network Publish
15. ...the more they are the same People don’t have time People do better in groups People give to people...particularly online Good stories make people act! It’s all about “the ask”
16. Catalysts & Connectors Catalysts Events Weddings Memoriam Natural Disasters Illness National/Global News Awareness Months “non-events” Connectors Runners Bloggers Social Networkers Mavens & Moguls Personalized Personal pictures & videos Personal connections & communities Personal stories Personal reasons Personal passions
23. Even Chickens can Fundraise Online It’s easier to connect to more peopleonline and easier to ask online Average number of online friends people are connected to = 164 How long does it take tomake 164 phone calls?
27. It worked, no huge gifts, pure diligence, passion and commitment~30% of emails sent are answered with a donation
28. Not all digital fundraisers are equal 80% of funds will be found by 20% of the people Identify them early Treat them differently
29. Find your ‘sneezers’ Epidemics teach us that disease is spread unevenly Some individuals are particularly contagious, named ‘sneezers’ What if instead of a ‘sneeze’ the action is an ‘ask’
42. >700 blogs linked to Pim's fundraising pageMy personal message: Every year, Food Bloggers from all over the world join together for a fundraising campaign. We call it 'Menu for Hope'. Last year, we raised $60,925.12 for the UN World Food Programme.This year Menu for Hope 4 again raises funds to support the WFP. Specifically, the amount we raise will go to support the school lunch program in Lesotho, Africa….
48. How to put this to work for you today Embrace grass roots fundraising What does it mean to your organization? Get out of the way… Invite people to support you Web site, news letters, programs Identify the social fundraisers Who has a blog, FB page, runners Share examples with your supporters
49. Test, measure and adjust. Test, measure and adjust. Test, measure and adjust. Figure out the formula for your organization
