Openshop Partner Mark Kroeckel speaking at the Oslo Tech day of discussions around strategy, design and design thinking

1. Openshop
We are
Hello

2. This is my partner Adam Hayes
Openshop is...

3. We don’t know what we are doing…

4. but, that is a good thing…

5. A few Openshop things…

6. Brand Strategy
Experience
uman
We specialize in taking
retail, restaurant and
hospitality brands into
the world.
We begin and end with
the Human Experience.

7. Digital
Physical
uman
Hx is the way we all
experience the world.
It creates conversations
and unlocks potential.
Emotional

8. Focus and Develop
Assumptions about the endgame lock
out potential and leave opportunities
unexplored.
Eliminate the Impossible
What is left, by definition, has value
and should be considered part of the
opportunity.
Traditional Strategy The Adjacent Possible
The Adjacent Possible: We Leave No Opportunity Behind!

9. PLAY
DEEP
We teach strategy at The New School Parsons.
We have dogs.

11. To paint out of the lines, you've
gotta learn to stay in the lines…

14. iSpace 04 LET’S GET DIGITAL 47© Openshop 2011
NO PARTICIPATIONNO ACCESS FREE EXCHANGE
SOCIAL MEDIA BEACH
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THE MEADOW OF
CONTROL
PRC FIREWALL THE OCEAN
OF FEEDBACK
SCALE OF USER EXCHANGE VS CONTROL
ECOMMERCE
BUSINESS
WEBSITE SOCIAL
NETWORK
DATING
EMAIL
WIKI
MICRO
BLOGS
NEWS MEDIA
MARKET-
PLACE
INSTANT
MESSAGING
GAMES
REVIEWS
SEARCH
DISCUSSION
BOARD
GOV’T
WEBSITE
DALAI LAMA
TIANANMEN
SQUARE INCIDENT
FACEBOOK
TWITTER
ULTRASURF
PAPERBUS
FREEGATE

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iSpace 04 LET’S GET DIGITAL 49© Openshop 2011
DIGITAL SPECTRUM

16. The future wants to move…

17. CONFIDENTIAL
McDONALD’S
WITH REX

18. Keep breaking it… and putting it
back together…

20. Ask why and ask why not…

24. And above all, live life…

26. THANK YOU!

27. osthinks.com
Instagram - @failbigger @osthinks
Twitter - @failbig
Medium - Mark Kroeckel