1. From
Pyramids
To
Pancakes
We shape our tools, and our tools shape us
Marshall McLuhan

2. “Our writing equipment
takes part in the forming of
our thoughts”
Friedrich Nietzsche
1844 - 1900

3. Mixed realities
Physical and Digital

4. Digital
space

5. Digital
Pub

6. 850 million Digital Friends

7. Digital marketplace

8. Digital hardware

9. (1 − z3 / 6) / (z − z2 / 2)2 + c

10. Hidden Themes
• (Unlimited) Scalability/Adaptability
• (Ubiquitous) Communication
• (Seamless) Cooperation
• (Realtime) Anytime, Anywhere
• (Maximum) Transparency
• (Low) Transaction costs
(1 − z3 / 6) / (z − z2 / 2)2 + c

12. Sherry Turkle

13. Immersion?

14. Social?

15. Communication?

16. Digital contacts
• Often “free”
• Low threshold to leave
• Little investment
• Huge choice
• “Poor”

17. Physical contacts
• Time consuming
• High threshold to leave
• High investment
• Limited choice
• Physical presence
• “Rich”

18. Urban Photo collective

19. Robert
Coase
The Nature of the Firm (1937)

20. Transaction cost & Firm size
Breakup in logical and more
consistent units

21. Models for cooperation
Theatre production model
Common interest model

22. Blackboard organisation
Data

23. New organisation models
Markets
aanbod vraag

24. Broadcast

25. One2One

26. Community

27. Many2Many

28. Institutions must cede
control of the message
in order to participate
in the conversation.
Shel Holtz

30. Cultuurvisie Nijmegen
• 1000 betrokkenen
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• Input voor de raad!

34. It’s
About
the
People,
stupid!

35. Martijn Kriens, martijn.kriens@icrowds.net
www.iCrowds.net
www.twitter.com/martijnkriens