Presentation given at the ICTdelta conference on Living Labs and the cooperation in the Netherlands between different living labs.

1. The Netherlands: connecting global ambitions
Orange Living Labs
12 Mei 2009
bezoekadres : Bezuidenhoutseweg 105
2594 EC Den Haag
tel : 070 - 427 86 77
email : info@innovatieplatform.nl
Internet : www.innovatieplatform.nl
www.nederland-innoveert.nl
maandag 18 mei 2009

2. • Martijn Kriens
• Projectleider Living Labs Innovatieplatform
• Projectmanager Amsterdam Living Labs
• Programmamanager IIP-SaaS
• begeleidingscommissie
Rathenau (Privacy)
• iCrowds
• ReMarketable
maandag 18 mei 2009

3. The basic output that
has become dominant in
the most advanced
economies is
human meaning
and communication
Yochai Benkler
“The Wealth of networks”
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4. Physical Product: a car
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5. User function: Safety
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6. C,MM,N: the open source car
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7. C H A N G E
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8. C H A N G E
Human
Physical Meaning
Function
product &
Communication
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13. Shift towards the end-user
Traditional Living Labs
Advanced Supplier Advanced N=0
Development Development
Design Design
Supplier
Build N=3
Build
(Prototypes) Supplier (Prototypes)
and
Run Run
(test) Customer (test)
N=1000
Analysis and
Customer Feedback Feedback
Naar: Customers as innovators: a new way to create value, Eric von Hippel & Stefan Thomke
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14. 5 Innovatieplatform initiatives – one aim is to enable the Dutch market
as a development and test market
1 Attract 50 significant international Knowledge investment agenda:
6
businesses to the Netherlands in the strategic agenda to realize long term
coming ~3 years ambitions with regard to education,
innovation and entrepreneurship
2 Paint the World Orange: improve the 7 International schools: increase the
global branding of the Netherlands as International schools: increase the
attractiveness of the international
'the place to be' for companies and top attractiveness of the international schooling
schooling system in the Netherlands
talent system in the Netherlands
3 ‘Sleutelgebieden’: assess and 8 Accelerating growth of >100 SMEs
strengthen the performance of from € 2-5 million to an annual turnover
'Sleutelgebieden' of >€ 20 million
4 1000 PhD's: attract international 9 ‘Slimmer werken’: increase
academic top talent to the Netherlands productivity of 10.000 SME's
5 Innovation labs: create facilities for 10 Accelerate realization of ambitious
open and user-driven innovation and projects in public sector: e.g., energy
facilities to test market response concepts at sea, renovation of Afsluitdijk
Source: Nederland in de Wereld, innovatieplatform
maandag 18 mei 2009

15. 5 Innovatieplatform initiatives – one aim is to enable the Dutch market
as a development and test market
1 Attract 50 significant international Knowledge investment agenda:
6
businesses to the Netherlands in the strategic agenda to realize long term
coming ~3 years ambitions with regard to education,
innovation and entrepreneurship
2 Paint the World Orange: improve the 7 International schools: increase the
global branding of the Netherlands as International schools: increase the
attractiveness of the international
'the place to be' for companies and top attractiveness of the international schooling
schooling system in the Netherlands
talent system in the Netherlands
3 ‘Sleutelgebieden’: assess and 8 Accelerating growth of >100 SMEs
strengthen the performance of from € 2-5 million to an annual turnover
'Sleutelgebieden' of >€ 20 million
5 Innovation labs: create
1000 PhD's: attract international
academic top talent to the Netherlands
‘Slimmer werken’: increase
productivity of 10.000 SME's
facilities for open and user-
driven innovation and facilities
Accelerate realization of ambitious
to test market responsein public sector: e.g., energy
projects
concepts at sea, renovation of Afsluitdijk
Source: Nederland in de Wereld, innovatieplatform
maandag 18 mei 2009

16. The Dutch
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17. The Dutch
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18. The Dutch
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19. The Dutch
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20. The Dutch
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21. RealityBETA
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23. • A group of organisations that are dependent on
each other in a (complex) netwerk
• Each member should deliver value to the
netwerk (meaning some other member
should value it)
• Each member should derive more value out of
it than it puts into it
• The whole is more than the sum of the
individual members
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26. Ecosystem Methods and
tools
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27. Example: Smart city
• Base level use
• Peak use: when and what
• Collective feedback and collective intelligence
• Glanceable displays
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28. Several Living Lab initiatives
• Amsterdam Living Lab (Energy, Health,
Mobility)
• EXSER Almere (services)
• Rotterdam Climate Campus (energy)
• OCBI / Oost NV (Health)
• Living Lab Leiden / CETIM (Mobile, Health)
• LL Old Ambt, TU Delft, ...
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29. Dutch Orange Living Labs
the road ahead
1.Joint discussion (now)
Efficiency
2.Exchange of methods and tools - internal
3.Collaboration in projects
4.Setup of joint projects
5.Structural cooperation
• marketing abroad (acquiring R&D)
Development
• specialisation in projects and approach - external
• creation of ecosystems around focus areas
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30. Common focus
• eHealth (Wellbeing)
• Energy and Durability
• Mobility and workplace
• Tourism
• ...
Societal Economic
impact opportunity
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32. HA P P IN E SS
is a
JOU R N E Y
not a
DE ST I N ATI O N
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33. Thank you!
Martijn.Kriens@iCrowds.net
maandag 18 mei 2009