Sample writing projects

1. P E N N M A R K
Creative Writing Services
What Makes Our Messaging Stand Out?
Pick One
Clear • Concise • Compelling • Creative

2. P E N N M A R K
Creative Writing Services
Clear • Concise • Compelling • Creative
Clear
Never ramble or bore.
Inject clarity and insight. Go straight to the point.
CMI CORPORATION
Heavy Highway Construction Equipment
Ads for trade publications promoted key features
of subgrade trimmers and two-lane highway pavers
that set them apart from the competition.

3. P E N N M A R K
Creative Writing Services
Clear • Concise • Compelling • Creative
Concise
Be brief. Make it simple. Add polish.
Anything else is just hype.
LENNOX INTERNATIONAL
Residential Heating and Cooling Equipment
Rebranding effort involved positioning Lennox as the premiere choice in
high-efficiency heating and air conditioning. New copy and design gave the product
lines a more distinguished brand element representing quality and reliability.

4. P E N N M A R K
Creative Writing Services
Clear • Concise • Compelling • Creative
Concise
Be brief. Make it simple. Add polish.
Anything else is just hype.
LENNOX INTERNATIONAL
Commercial Heating and Cooling Equipment
Rebranding effort involved positioning Lennox as the premiere choice in
high-efficiency heating and air conditioning. New copy and design gave the product
lines a more distinguished brand element representing quality and reliability.

5. P E N N M A R K
Creative Writing Services
Clear • Concise • Compelling • Creative
Compelling
Take what is tired, mundane and complex.
Make it vibrant, interesting and easy to understand.
CMI CORPORATION
Heavy Highway Construction Equipment
New series of product brochures promoted new milling and
recycling technology that took the highway building industry by storm . . .
reinventing the way roads were built and repaired.

6. P E N N M A R K
Creative Writing Services
Clear • Concise • Compelling • Creative
Compelling
Take what is tired, mundane and complex.
Make it vibrant, interesting and easy to understand.
EDS
Information Technology Services
Series of case studies showcased the Navy and Marine Corps Intranet network
and EDS service offerings available for commands to purchase.

7. P E N N M A R K
Creative Writing Services
Clear • Concise • Compelling • Creative
Creative
Be original. Have some fun. Add a little punch.
Bring out the beauty of words.
EDS
Information Technology Services
Series of service offering briefs and fliers promoted EDS services available
for Navy and Marine Corps commands to purchase.

8. P E N N M A R K
Creative Writing Services
Clear • Concise • Compelling • Creative
Creative
Be original. Have some fun. Add a little punch.
Bring out the beauty of words.
INTERURBAN RESTAURANTS
New Store Openings
Invitations for new restaurant openings recreated nostalgic mood
for relaxing casual dining.

9. P E N N M A R K
Creative Writing Services
Clear • Concise • Compelling • Creative
It is written . . .
Pennmark is the brainchild of Mike Penn, a long-time writer working behind the
scenes writing copy for many large and small corporations as well as advertising
and marketing agencies.
Mike’s title is whatever fits the need. Freelancer. Ghostwriter. Mastermind. Genius.
His philosophy is simple . . . let the beauty of words tell a compelling story. When
done right, insightful creative writing is worth a thousand words. Pun intended.
Business and marketing writing should never be boring. Great writing is all about
packaging words in such a way that the key messaging is self-evident. We never
bury selling points in a long string of drawn-out copy. Nor do we get trigger-happy
with writing a lot of hype. Rather, we strive to take the mundane and complex and
make it keenly insightful . . . captivating . . . irresistible.
Pennmark wants to be a creative writing source for you. Let us bring a little punch
and polish to your next writing assignment.
Call us . . . or better yet, write us!

10. P E N N M A R K
Creative Writing Services
Clear • Concise • Compelling • Creative
Creative Writing Services
Advertising
Brochures
Case Studies
Direct Mail
Fliers
Letters
News Articles
Newsletters
Press Releases
Web Content

11. P E N N M A R K
Creative Writing Services
Clear • Concise • Compelling • Creative
Contact
PENNMARK
Mike Penn
972-618-7298 (main)
469-328-1665 (cell)
mkp2000@mindspring.com