Talk given as part of a "20 Things You Need to Know" session at the PPA Independent Publishers conference in December 2015. Mostly talking about mobile – the opportunity and how to take advantage of it.

1. Michael Kowalski
@micycle
Four key things you need to know
about digital

2. Contentment
We help publishers and brands turn
their content into beautiful apps
that grow audiences and open
new revenue streams
CONTENTMENT.IO

3. Our customers

4. #1. Everyone is moving to mobile

5. 90%
of mobile time
spent in apps
50%
of world
population
owns a mobile
38%
of all web traffic,
and rising

6. Mobile isn’t just taking more
of the pie—it’s actually
making the pie bigger

7. Hoursperday
0
2
4
6
2008 2013 2015
Other Devices Desktop/Laptop Mobile
Time spent per adult per day with digital media, USA
0.2
1.6
2.8
2.42.5
2.2

8. #2. Mobile is not the same as digital

9. A PDF is digital—but
it’s not mobile

10. Responsive design is
only the first step

11. Mobile is about product
design, not just page design

12. What do mobile users want?
Why should they put your app
on their home screen?
Q

13. #3. Mobile likes focus

14. Apps are buttons to
do one thing

16. The best “one thumb” user
experiences are simple

17. Explore
etc
Engage

18. Don’t have to faithfully
duplicate your print product
for mobile

19. The 5:2 Diet Complete
Meal Planner

20. Look for ways to use your
existing content to meet
mobile needs

21. #4. Following is cheaper than leading

22. Others have spent the time
and money on figuring out
what works and what doesn’t

23. Channels
Readymade apps, making it simpler
to deliver mobile experiences that
fit the way people use their phones
CONTENTMENT.IO/CHANNELS

24. Technology has become
cheaper and easier to use

27. Summary
#1. Everyone is moving to mobile
#2. Mobile is not the same as digital
#3. Mobile likes focus
#4. Following is cheaper than leading

28. contentment.io
@getcontentment
Contact us for a free workshop
contentment.io/ppa
hello@contentment.io