1. 16.03.2012
Presented by
Andy Headworth,
Sirona Consulting 22nd March 2012 Oslo
Hallo Oslo mitt
Twitter heter
@andyheadworth
 MD of Sirona Consulting
 Recruitment { Strategy | Social | Process | Online }
 Corporates and Recruiters
 Published author of “Smart Social Media Recruitment Strategies”
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2. 16.03.2012
When I mention social media to HR & Recruiters........
It isn’t what you do – it is who you are
‘Social’ is something you are – it is not something you do.
The media doesn’t determine how social a company.
Does your company culture focus on building relationships
with your customers | employees | prospective employees ?
If not, then it is unlikely If yes then lucky you, as
social media will do it social media will help you all
for you. the way .
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3. 16.03.2012
Social Media Explained
Twitter > I’m eating a donut
Facebook > I like donuts
Foursquare > This is where I eat donuts
Instagram > Here is a vintage photo of my donut
YouTube > Here I am eating a donut
LinkedIn > My skills include donut eating
Google+ > I’m a Google employee who eats donuts
Pinterest > Here’s a donut recipe
Spotify > Now listening to “donuts”
Thanks to Three Ships Media
Science fiction recruiting becomes reality
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4. 16.03.2012
The Changes
 National Talent pools are shrinking [especially in-demand skills]
 Global Talent pools are increasing due to mobility
 Company loyalty is diminishing – jobs not careers
 Candidate driven marketplace ensures choice, where money is
no longer the primary driver
 Transparency is both a talent problem and an opportunity
Finding ( and employing) good
people is getting harder and
harder!
The drivers of change
Tech Social
£, € Talent
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5. 16.03.2012
The power of social media
Implications of social media
Talent
Pool
150+ M 100+ M 160+ M
500+ M 800+ M 161+ M
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6. 16.03.2012
Norway’s Talent
 Oslo now ranks as the fastest-growing
city in Europe due to Norway’s strong
economy
 Immigrants and their first-generation
children are expected to make up 47% of
the Norwegian capital’s population by
2040 (currently 28%).
 Oslo will invest nearly NOK 25 billion
(USD 4.5 billion) in 63 new construction
projects, including 16 completely new
schools.
The Inbound Talent – where from, who & how?
Sources: Norway’s SSB & NewspaperDagsavisen
Social Norway
2.6M
41k 250k 579k
[Working population 2.5M] March 2012
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7. 16.03.2012
A deeper look at Facebook in Norway
Remember over half the population on Facebook .....
Total 2.6 million
Fast growing age group in the last 3 months 45 - 54
Recruitment CAN work on Facebook
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8. 16.03.2012
A short history of social media in recruitment
Lessons learned
Tactics without strategy
Failure to recognise importance of content
Lack of response management & conversation
Engagement – are you kidding?
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9. 16.03.2012
You are in the palms of your candidates AND employees
Smartphone penetration is
47% (MMA)
So what does your career site look like on a mobile?
The content shift
“The ubiquity of access has given candidates AND
employees the opportunity to create their own content
about organisations how and when they please”
Steven Ehrlich – Global VP, Client Development, aia worldwide
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10. 16.03.2012
Candidate expectations are changing
“If you wish to persuade me, you must think my
thoughts, feel my feelings, and speak my words”
Cicero 80BC
What the job seekers are saying…..
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11. 16.03.2012
Take note employers
How do you communicate with your candidates?
 Tweet
 Direct Message
 Message
 Facetime
 Chat
 Message; Circles
 Huddle; Hangout
 Message
 Company updates
“If you wish to persuade  Inmail
me, you must think my  Message
 Audio Skype
thoughts, feel my feelings,  Video Skype
and speak my words”  RSS Feeds
Cicero 80BC
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12. 16.03.2012
Social search
Then the game changed......not just social search
Search, plus your world
[Now, do you think it might be worth looking at Google+?]
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13. 16.03.2012
Adding a social layer is not complex
Why social media for recruitment?
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14. 16.03.2012
Recruiting by influence
John Sumser , from HR Examiner: "Klout,
Peerindex and
Kred are just the start, in 10 years they will be
as advanced as DNA sequencing".
Reach, Influence & Amplification
[ Footnote: Work in progress, but algorithms are improving all the time ]
QR codes anyone?
Tip: Make sure you
take them to a
mobile enabled
page!
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15. 16.03.2012
The latest, fastest growing social network
I promised you augmented reality.....
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16. 16.03.2012
No longer are you in control of your brand....
Next up................. How
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