Pru Seller Services Bob Yost1108

Prudential Bob Yost Homesale Services Listing Education

Table Of Contents Additional Homesale Complete Services We Help People Achieve Their Dreams Homesale Guarantee Your Needs Come First Advertising, Marketing & Merchandising Transaction and Risk Management Contract Negotiation Return on Investment Strategies Who We Are

[object Object],[object Object],Your Needs Come First The process of marketing and selling your home must match your objectives, priorities and needs. In order to best serve you, I will want to learn more about your plans, so please feel free to ask questions and share your concerns with me. In this way, I will understand your goals, helping us build a strong working relationship.

[object Object],[object Object],[object Object],[object Object],[object Object],Understanding your Expectations The following questions will help me understand what is most important to you in the sale of your home.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Understanding your Expectations

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Should I Know About Your Home? Each home has special features that may interest buyers. Please tell me about your home.

I Guarantee Your Experience in Writing ,[object Object],[object Object],[object Object],See the Seller Services Guarantee for complete details.

One Company. One Purpose. The HomeSale Complete family of services work from the same set of Core Values: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We help people achieve their dreams! Our HomeSale Complete family of services: Complete real estate solutions from a neighbor you can trust.

Residential Real Estate Agencies – Top 10 Ranked by dollar volume of sales. Jack Gaughen Realtor ERA Prudential Homesale Re/Max Realty Professionals Inc. Re/Max Associates of Lancaster Brownstone Real Estate Co. Morgan-Collins Inc. Century 21 Piscioneri Realty Inc. The Homestead Group Inc. Re/Max Patriots Prudential Thompson Wood Real Estate $72,000,000 $83,200,000 $103,550,000 $185,800,000 $204,730,000 $221,130,000 $257,550,000 $262,900,000 $943,820,000 $1,620,000,000 Superior service and expertise make Prudential Homesale the leader in real estate sales. Published June 13, 2008. Updated August 20, 2008. The Central Penn Business Journal’s list of residential real estate agencies is limited to those in or near Adams, Cumberland, Dauphin, Lancaster, Lebanon, Perry, or York counties. Information came from the individual companies and other Business Journal research. To access the Business Journal’s online database, visit www.centralpennbusiness.com and click on ListCentral in the quick-links menu.

The only firm in south central PA with sales of more than $2 Billion 2001 was Homesale’s first complete year of operations after expansion into the York/Adams and Eastern Regions. $2,092,800,000 $1,404,000,000 $535,000,000

York County’s Broker of Choice ,[object Object],[object Object],[object Object],[object Object],Prudential Bob Yost Homesale Services is the #1 resource for York County home buyers & sellers.

Hanover’s Broker of Choice ,[object Object]

Region’s Top Homeseller Coldwell Banker HomeSale Services Century 21 Fagan Gateway Realty Hostetter Realty Kingsway Preferred Realty Realty 1 Realty Select Re/Max Associates of Lancaster Town & Country Note: This comparison of closed volume is based on information from the Lancaster County Association of Realtors for 1/1/04 through 12/31/04. Neither the Association nor its MLS guarantees or is in any way responsible for its accuracy. Data maintained by the Association or its MLS may not reflect all real estate activity in the market. 29.51% Choose The Leader!

Return on Investment (ROI) Strategies ,[object Object],[object Object],[object Object],As a Premium Provider of Real Estate Services, I will use proven strategies to maintain a strong negotiating position to enable you to yield the best attainable Return on Investment.

Performance-Based Compensation ,[object Object],[object Object],[object Object]

Contract Negotiation Skills & Strategies ,[object Object],[object Object],[object Object],I will use proven strategies to establish, then maintain a strong negotiating position for you:

Strategy: Determine Mortgage Portability ,[object Object],[object Object],[object Object]

Strategy: Determine Buyer Quality ,[object Object],[object Object],[object Object],[object Object],[object Object]

The VALUE of a Buyer Quality Specialist ,[object Object],[object Object],[object Object],[object Object]

Transaction & Risk Management ,[object Object],[object Object],[object Object],[object Object],As part of my Transaction and Risk Management strategy, I will help you maintain negotiating strength by identifying potential problems early. Review our risk management guidelines to see how we protect your interests.

Transaction & Risk Management ,[object Object],[object Object],[object Object],[object Object],There is an investment when you use HomeBuyer Ready, but there is a cost if you don’t.

American Home Shield ,[object Object],[object Object],[object Object],Statistics show that homes sell for more money in less time with an AHS Warranty.

The Strength of the Brand The Prudential name and “Rock®” logo have stood for strength, stability, integrity and trust for over 30 years. ,[object Object],[object Object]

[object Object],The Strength of the Brand Data Source: 2007 Wave 38 brand image study General Public Affluent Americans

[object Object],[object Object],[object Object],[object Object],[object Object],Network Growth The Growth of Prudential Data Source: Prudential Real Estate Report on Key Historical Statisics 1991 2008

Extensive National and Local TV Advertising Presence ,[object Object],[object Object],[object Object]

[object Object],eCommerce Opportunity ,[object Object],[object Object],[object Object],[object Object]

What is Merchandising? ,[object Object],[object Object],[object Object],Merchandising is the creation of a marketing plan that, when promoted, reaches the right buyers by: As a Market Data Expert , I will help you understand and position your home correctly for the current local market, both in the MLS and private sale inventory.

Positioning Your Home For The Market ,[object Object],[object Object],[object Object],[object Object],CMA Pricing versus Market Value

Determining Market Value ,[object Object],[object Object],[object Object],[object Object],[object Object],Risky Below Average Average Moderate Excitement

Return on Investment Worksheet The decision about how to position your home needs to be made with an understanding of ROI. (F) Anticipated Price (E) Investment to sell (D) Improvements (C) Down Payment + Closing Costs (B) Date of Purchase (A) Purchase Price Your Annual Return on Investment Z/Years Owned Z is your Return on Investment K/X=Z K is your Gross Profit Y-X=K Y is Anticipated Profit F-A=Y X is Your Total Investment C+D+E=X Formula:

Is now a good time to sell? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Prudential Homesale Agents Bring More Buyers ,[object Object],[object Object],[object Object],Consumers prefer to work with companies they know and trust ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Relocation and Business Development Prudential Relocation offers a full-service global mobility management firm.

[object Object],[object Object],[object Object],Our Relocation Network Brings Buyers No other realty firm in our area sells as many homes to out-of-town buyers.

[object Object],[object Object],[object Object],Our World has Changed Source: National Association of REALTORS ® “2008 Profile of Home Buyers & Sellers” 1 st Step Taken During the Home-Buying Process 1% Read books or guides about the home buying process 1% Attended a home buying seminar 1% Contacted a home seller directly 3% Contacted builder/visited builder models 3% Looked in newspapers, magazines, or home buying guides 5% Other 7% Contacted a bank or mortgage lender 7% Talked with a friend or relative about home buying process 9% Drove-by homes/neighborhoods 9% Looked online for information about the home buying process 17% Contacted a real estate agent 33% Looked online for properties for sale All Buyers

Who is the Target Audience? Source: National Association of REALTORS ® “2008 Profile of Home Buyers & Sellers” ,[object Object],[object Object],71% of buyers are 44 or younger. Over 90% of buyers in this age group use the internet for their home search. Age of First-Time and Repeat Buyers

Who’s Looking for Homes Online? ,[object Object],[object Object],[object Object],[object Object],[object Object],More home buyers use the internet than any other single marketing source. Source: National Association of REALTORS ® “2008 Profile of Home Buyers & Sellers”

MARKETING: How do buyers find the home they buy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Top Three Ways Buyers Find the Homes They Purchase Newspapers and Homes Magazines are not an effective way to attract buyers Buyers rely primarily on their Real Estate Agent to find homes for them. It is important to select an Agent working with a large network of other Agents who may have buyers interested in a home like yours. Source: National Association of REALTORS ® “2008 Profile of Home Buyers & Sellers”

Your home will appear on the Nation’s most widely viewed websites. TheRealEstateBook.com Oodle RealtyTrac Condo.com AreaGuides.net HouseLocator.com RealtyWizard HomeGain BobVila.com HomesAndLand.com HotPads.com The New York Times Unique Homes LiveDeal.com Great Homes Unique Global Estates LivingChoices.com LandWatch LancasterOnline.com LancasterOpenHouses.com HomesInYork.com Properazzi ResortScape The Sentinel EveningSunHomes.com WGAL.com Real Estate Fox43.com CentralPennOpenHouse.com The Wall Street Journal Online craigslist Depending on the area, price range, and property type, your home may also appear in:

Prudential’s Online “Net” Captures Buyers

[object Object],[object Object],[object Object],We Give The Online Buyer The Right Tools

PrudentialHomesale.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More features than any other local real estate Web site.

PrudentialHomesale.com Property Detail Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing for Open Houses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Listing Presentation Reports ,[object Object],[object Object],[object Object],[object Object],[object Object]

Listing Activity E-Mails ,[object Object],[object Object],[object Object],[object Object],[object Object]

More Signs = More Calls ,[object Object],[object Object],[object Object],[object Object],Source: National Association of REALTORS ® “2008 Profile of Home Buyers & Sellers”

[object Object],[object Object],[object Object],[object Object],Buyer calls handled efficiently by Call Center Call Center – Prudential Homesale – actual Typical Firm – est.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Info 24/7 is Your Curbside Connection 24 HOURS A DAY • 7 DAYS A WEEK ONE NUMBER TO CALL • 717- 801-1845 Learn more at AllHomesAllPhones.com

Showing Center . . . Ensures You the Most Showings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Only at Prudential Bob Yost Homesale Services!

HomeSale Mortgage Services ,[object Object],[object Object],[object Object],The answer is YES! Let’s talk about how.

[object Object],[object Object],[object Object],[object Object],[object Object],Homesale Settlement Services delivers for you! Settlement Services & Title Insurance “ #1 Settlement Company in PA” - Central Penn Business Journal

[object Object],[object Object],[object Object],[object Object],[object Object],Protecting your new home Homeowners’ Insurance

Homesale VIP Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ We Help People Achieve Their Dreams”

Prudential Bob Yost Homesale Services We’ll help sell your home and take care of the details along the way...

Pru Seller Services Bob Yost1108

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