DoubleDutch Social Media Review
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Review of Twitter and Facebook statistics during my internship at DoubleDutch.
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DoubleDutch Social Media Review
- 1. Social Media Review May 2011 – July 2011
- 7. 2011 @DoubleDutch Tweets January……………………..6 tweets February……………………4 tweets March…………………………1 tweet April………………………..11 tweets
- 8. According to tweetstats.com statistics obtained on May 18, 2011… On average, @DoubleDutch was tweeting 1.9 tweets per day and only 15 tweets per month
- 9. Data courtesy of Dan Zarrella What @DoubleDutch was tweeting per day… Is the recommended tweeting frequency per hour. That seems a little extreme…And increasing too drastically for a small company could lower productivity.
- 10. Tweets increased from 11 tweets in April to 81 tweets in May. Followers increased from 284 followers on May 1 to 362 followers on May 31. ***@megankdoyle started working @doubledutch on May 16, 2011
- 11. Tweets increased from 81 tweets in May to 193 tweets in June. Followers increased from 363 followers on June 1 to 402 followers on June 30. ***spike of tweets from June 20-23 due to product launch push
- 12. Tweets took a drop after product launch: 193 tweets in June to 101 tweets from July 1-28. Even still, followers increased from 403 followers on July 1 to 431 followers on July 28. ***@megankdoyle acquired statistics for @doubledutch on July 28, 2011
- 13. During the duration of @megankdoyle’s internship, the follower base @DoubleDutch increased from 323 followers on May 16th to 431 followers on July 28th. That is a 33% increase.
- 14. Increased followers by:-Frequency of tweets-Focused tweet content-Consistently prompt response time
- 16. Free analytics sites: Twittercounter.com Tweetstats.com Tweetyam.com Tweetpsych.com Socialblaze.com Image courtesy of: http://webpromoexpert.com/blog/wp-content/uploads/2011/06/analytics.jpg
- 19. Make it about a person, not a business. People don’t want to interact with a company- they want human interaction
- 20. Tweets by others in the office (transparency)
- 22. USERS **600% increase from 3/5/2011 – 5/15/2011 **Data obtained May 16th and July 28th
- 23. What kind of Facebook posts did DoubleDutch use to increase “Likes?” **Data from 5/18/2011 – 7/28/2011
- 24. INTERACTIONS **increase from 3/5/2011 – 5/15/2011
- 25. Data courtesy of Dan Zarrella The fine print says “The data indicates that about 0.5 posts per day (1 post every 2 days) will achieve the most likes on Facebook.”
- 26. On May 16, 2011, DoubleDutchFacebook page had 100 likes. By July 26, 2011, the page had 126 likes. That is an 26% increase.
- 28. Consider adding Review Page or Discussion Board to promote “fan” interaction
- 30. See you later, @DoubleDutch!