The Analytics and Metrics Around Social Media Strategy
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Shows you where to put your focus when analysing your social media strategy.
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The Analytics and Metrics Around Social Media Strategy
- 1. The Analytics and Metrics Around Social Media Strategy Muhammad Karim, 2011
- 2. “If we can’t express our objectives and methodology quantitatively, we have zero chance of selling our ideas.” – Dave Evans, ClickZ network
- 3. The more technology we interact with the more our personal and social interactions and transactions are able to be tracked the higher our expectations of measurement
- 6. Impressions
- 7. Page Views
- 11. Post Quality
- 12. External Links to Content & Discussion
- 13. Total “Likes”
- 15. Audience Profile as Reflection of Target
- 16. On-Message
- 19. Retweets
- 20. Direct Messages
- 21. @Replies
- 22. Shared Content
- 23. Inbound Links
- 25. Extended Network/Influence of Followers
- 26. Follower Profile as Reflection of Target
- 27. On-Message
- 30. Subscribers
- 31. Likes/Dislikes
- 32. Comments
- 34. Inbound Links
- 36. Subscribers
- 38. Audience Profile
- 39. On-Message
- 42. # of Comments RelativetoAudience Size
- 43. Inbound Links
- 44. Subscribers
- 46. Audience Profile as Reflection of Target
- 47. On-Message
- 50. # of Repeat Check-Ins
- 51. # of Check-ins broadcast to Twitter or Facebook
- 53. Traffic to Site
- 54. Unique Visitors
- 55. # Page Views (Overall)
- 57. Time Spent on Site
- 58. Inbound links
- 59. Profile of Visitors as Reflection of Target
- 62. Total Trackbacks & Coverage of Activities
- 63. Total Ongoing Engaged Subscribers to Content/Community
- 66. Total Shift in SentimentOverall
- 69. Share of voice insights Total mentions of Automaker within Social Media (30 day sample) Source: Radian6
- 70. Most data can be easily tracked and graphed with simple spreadsheets.
- 71. But… You Measure the Success of Your Strategy… …Not of Social Media Channels
- 72. Use the Metrics to achieve your KPI’s (i.e. your Strategy) Online Brand Perception – Sentiment, Engagement. Online Marketing Efficiency – SEO, Reach. Customer Service – Relationships.
- 73. Know what you are Measuring…
- 74. What drove this high activity of Retweets and Replies on Twitter?
- 75. What content drove the high fan page activity during this time? Can we do more of this?
- 78. Any Questions? Muhammad Karim Email: muhammad@karim.co.za Twitter: @mkarim