How to make money on Twitter and the marketing best practice you need to use.

1. Marketing on Twitter to Drive Business Revenue Muhammad Karim, 2011

2. What is Twitter Good For? Driving Brand Revenue or Brand Awareness? Both. Driving Brand Awareness and Consumer Engagement Driving Brand Revenue Short Term Long Term

3. But How Do You Drive Revenue in the Short Term with Twitter? Depends on how big a following you have. If you don’t have a big following  Build one. With a Big Following… Drive Off-line Promotions  In-store. Drive On-line or Off-line Marketing Campaigns

4. So Let’s Stick with What Twitter is Great At… Brand Awareness and Consumer Engagement. Now let’s see how we can use best practice to make the most from TWITTER.

6. If you don’t get any results around your brand or product, you may have the opportunity to now start the conversation yourself!

9. Employees engaging with consumers on a personal level can also engage with consumers as part of the brand but these personal profiles should identify the company along with the employees personal name.Note: Don’t use your personal profile for Business!

11. For your customers to believe and engage with what you have to say, they need to trust you.

13. This makes your Twitter activity more quantifiable.

15. Too much structure and a rigid way of operating can push your consumers away and see you as disingenuous.

17. Take time to sit and listen to what your consumers and community are saying.

18. Then engage with them on their level.

21. Customise your twitter page.

23. Ask broad open-ended questions to engage the majority of your followers.

24. Give people ideas or thoughts on your industry.

26. Human

27. Solved the Problem.http://www.daveraffaele.com

31. Not replying to queries on Twitter.

32. Only tweeting Links and not having a conversation.

33. Too much Retweeting.

34. Over-Following – Quality not Quantity.

35. Tweeting too much – Be Timely.

36. Speaking like a Corporation instead of a person.

38. Any Questions? Muhammad Karim Email: muhammad@karim.co.za Twitter: @mkarim