Andy Jassy, senior vice president of Amazon Web Services, provides an overview of AWS at the May 8, 2013 Startup Secrets session at Harvard innovation lab.

1. i-Lab
AWS Overview

2. 7 Years Young
Amazon S3 launched: March 14th 2006

3. Broad & Deep Services to Support Virtually Any Cloud Workload
Compute
Networking
Amazon EC2
Amazon EMR
Amazon ELB
Amazon Route 53
Amazon VPC
AWS Direct Connect
AWS Premium
Support
Storage &
CDN
Amazon S3
Amazon Glacier
Amazon EBS
AWS Import/Exp
Database
Amazon RDS
Amazon DynamoDB
Amazon Elasticache
Amazon RedShift
AWS Professional
Services
App Services
Management
Amazon CloudSearch
Amazon SWF
Amazon SQS
Amazon SNS
Amazon SES
Amazon Elastic Transcoder
AWS IAM
Amazon CloudWatch
AWS Elastic Beanstalk
AWS Cloudformation
AWS Data Pipeline
AWS OpsWorks
AWS CloudHSM
AWS Trusted Advisor
AWS Marketplace
AWS
Training

4. AWS Service Launches and Feature Updates

5. 21
71 Services and
Features
Launched So Far
in 2013

6. AWS Global Infrastructure
9 regions
25 availability
zones
38 edge locations

7. Amazon S3: Over 2 Trillion Total Objects
1,100,000 Million
peak requests/sec

8. Total Amazon Elastic Map Reduce (EMR)
Clusters Launched by Customers
5.5 M clusters
launched since May 2010

9. 2003
$5.2B retail
business
7,800
employees
A whole lot of
servers
2012
Every day,
AWS adds
enough server
capacity to
power this $5B
enterprise

10. Hundreds of Thousands of Customers in 190
Countries

11. Every Imaginable Use Case
Free steak
campaign
Facebook
page
Mars exploration
ops
Consumer
social app
Ticket pricing
optimization
SAP &
Sharepoint
Securities Trading
Data Archiving
Gene
sequencing
Marketing
web site
Interactive
TV apps
Financial markets
analytics
R&D data
analysis
Consumer
social app
Big data
analytics
Web site &
media sharing
Disaster
recovery
Media
streaming
Web and
mobile apps
Streaming
webcasts
Facebook
app
Consumer
social app

12. Comprehensive Security Capabilities to
Support Virtually Any Workload
VPC
Direct connect
Dedicated instances
Identity & Access
ManagementS3 Encryption
Security groups for EC2 & VPCNetwork ACL
Multi-Factor Authentication
CloudHSM
RDS Oracle transparent encryption

13. Certifications & Accreditations for Workloads
that Matter
“Amazon
Virtual
Private
Cloud
offers an
additional
level of
Dr. Michael Miller,
security and
Head ability
of HPC for R&D
an
to integrate
with other
aspects of
our
infrastruct
ure.”

14. The AWS Price Reduction Philosophy
Reduced
Prices
More
Customers
Ecosystem
Lower
Infrastructure
Costs
More AWS
Usage
Global Footprint
New Features
New Services
Infrastructure
Innovation
Economies
of Scale
More
Infrastructure
rice
31 P
tions
educ
R
2006
ince
S

15. Obsessed with Helping Customers Save
Money
AWS Trusted
Advisor
Cost
optimizations
Security &
Availability
checks
Performance
recommendati
To: AWS Customer
To: Amazon Web Services
From: AWS Customer
To: AWS Customer
From:Potential Cost Savings
Subject: Amazon Web Services
From: Amazon Web Services
Subject: Potential Cost Savings
DearSubject: Potential Cost Savings
Customer,
Dear Customer,
We have identified $49,000 of potential
WeDear your current AWS deployment.
haveCustomer, $49,000 of potential
savings in identified
We have identified $49,000 of potential
savings in your current AWS deployment.
savings Services
-Amazon Web in your current AWS deployment.
-Amazon Web Services
-Amazon Web Services
329,000
recomme
ndations
$22M
in
annualiz
ed
savings

16. Thriving Partner Ecosystem
Consulting Partners
Technology Partners

17. AWS Marketplace: Buy Software Pre-Configured to
Run on AWS
25 categories
778 product listings
Growth since Jan 1, 2013
Active customers
Usage per customer
102%
53%

18. Why are customers
adopting cloud
computing?

19. 1. Trade Capital Expense for Variable Expense
On-Premises
$0 to get started
Average of 400
servers replaced
per customer
Pay as you go
Source: IDC
Whitepaper,
sponsored by
Amazon, “The
Business Value of
Amazon Web
Services
Accelerates Over
Time.” July 2012

20. 2. Lower Variable Expense Than Companies Can
Do Themselves
70% lower 5 year TCO per
app
AWS
$0.90M
Onpremises
$3.01M
50% reduction in
analytics costs
Saved $34M on
SmartHub app
10’s of millions of $ saved with
first 12 apps migrated to AWS
Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012

21. 3. You Don’t Need to Guess Capacity
Self
Hostin
g
Actual demand
r
me tion
st o f ac
Cu tis
a
ss
Di
Waste
The
Cloud
Actual demand
Predicted Demand
Rigid
Elastic

22. 4. Dramatically Increase Speed & Agility
Old World: Infrastructure in
Weeks

23. 4. Dramatically Increase Speed & Agility
Old World: Infrastructure in
Weeks
AWS: Infrastructure in
Minutes
aws.amazon.com/managementconsole
Instance Type
M3 Extra Large
Number of Instances
Availability Zone
1,000
US-West-2b
Launch
Add New Dev Environment
Add New Production Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 servers

24. “Time to
deploy from
went weeks
to hours.”
Comparison of developer efficiency with
AWS and in-house alternatives
Improved Efficiency
“We reduced
application
deployment
times from 2
months to 3
days.”
5X
Faste
r
600%
500%
400%
300%
200%
100%
0
De
Ov
Te
De
Int
e ra
stin
eg
p lo
ve
rat
l op
ll
g
ym
io n
me
en
t
nt
Source: IDC Whitepaper, sponsored by
Amazon, “The Business Value of Amazon
Web Services Accelerates Over Time.” July
2012

25. 5. Stop Spending Money on Undifferentiated
Heavy Lifting
We take care of...
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
so you don’t have
to...
buy and install new hardware
set up and configure new software
build new data centers

26. 6. Go Global in Minutes

27. The Benefits of Cloud Computing
Replace
CapEx with
OpEx
Lower
Overall
Costs
No More
Guessing
Capacity
Agility /
Speed /
Innovation
Shift Focus to
Differentiation
Go
Global in
Minutes
✔
✔
✔
✔
✔
✔

28. How to
Choose a
Cloud
Partner

29. Thank You!