40. “Innovation is the specific instrument of
entrepreneurship … the act that endows
resources with a new capacity to create wealth.”!
! ! ! ! ! ! ! ! ! ! ! ! ! ! Peter Drucker!
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41. “Innovation is the central issue e
in economic prosperity.”!
! ! ! ! ! ! ! ! ! Michael Porter!!
! ! ! !
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42. “Just as energy is the basis of life itself, and ideas the source of
innovation, so is innovation the vital spark of all human change,!
improvement and progress.”!
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Ted Levitt!
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43. INNOVATION,!
A DEFINITION !
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44. a definition!
The term innovation means a new way of doing
something. It may refer to incremental, radical,
and revolutionary changes in thinking,
products, processes, or organizations.!
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45. innovation is!
the process of creating and delivering
new customer value in the marketplace!
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50. WHERE DO YOU WANT TO COMPETE?!
• a lot of competitors! • no competitors!
• low margins! • high margins!
• declining market! • rapidly increasing market!
• boring and stable! • undefined and exciting!
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51. INNOVATION SEEKS THE NEW AND CREATIVE!
NEW MARKETS!
NEW PRODUCTS!
NEW SOLUTIONS!
NEW WAYS OF DOING THINGS!
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52. INNOVATION UNLEASHES REVOLUTIONARY VALUE!
COMMODITY GOOD SERVICE EXPERIENCE
1 – 2cents 5 – 25cents 75cents to $1.50 $2 to $5
per cup per cup per cup per cup
source : The Experience Economy, Pine and Gilmore
ruizmark.com! innovate, Pilipinas!