Presentation at the City of Los Angeles Social Media in Crisis Leadership Workshop on January 15, 2013

1. @MaryJoFly Engaging Volunteers in Social Media During Disasters

2. Overview
 Selecting Volunteers to be Trusted
Agents
 Social Media within an Incident
Command Structure
 Organizing Volunteers with Assignments
and Missions

3. POLICIES TRAINING ACCESS
Social Media Engagement Assumptions

4. Even though
volunteers
may be
virtual, they
are still your
trusted agents

5. Radio Amateurs & Social Media?
We utilize volunteers for RACES, ARRL, Skywarn and more, why not Social Media?

6. Social Media in Incident Command
Incident
commander
PIO
Planning Logistics Operations Finance
Social Media
Technical
Specialist

7. Phone & Radio Messages
Deliver final
Delivered to copy to
Incoming recipient; Documentation
Message await reply Unit
Message form Reply as
completed; necessary
Message
logged

8. Social Media Message Noise Reduction
Social Media
Content Message
• Apply Geographic
Filter Identify Message
• Apply contextual Type and
Filter Priority
• Remove re-tweets

9. Social Media Engagement Process
Social Media Message
Platform Via: Twitter, Facebook,
YouTube, Instagram, Other
Life Safety
Priority Critical
Question
Comment
Formulate Confirm message;
deliver to dispatch, New Question
Previously
Answered
Message may copy PIO Question
Obtain response Obtain response Respond with
from PIO if from PIO answer
necessary

10. Social Media Missions: Amplify

11. Social Media Missions: Filter & Monitor
Message

12. Social Media Missions: Crowdsource

13. Social Media Missions: Archive

14. Summary
 Select a pool of trusted agents
 Start with known, affiliated volunteers
 Identify where/to whom they will report
 Identify missions or assignments

15. Contact
 Mary Jo Flynn,
Emergency Management
Assistant Director
 (714) 240-6240 cell
 maryjflynn@anaheim.net
 @MaryJoFly
 @AnaheimCERT