Drone technology, or Unmanned Aerial Systems (UAS) are taking over the hobbyist market. Learn the basics of what you need to implement a UAS program for your agency. Discuss opportunities to integrate footage into social media strategies, including pre-recorded and live aerial broadcasts. Identify best practices for aerial photography and what makes a captivating social media post from the sky.
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2017 GSMCON: Drones and Social Media
1. Drone Technology & Social Media
Mary Jo Flynn
Emergency Operations Coord.
Sacramento County OES
@MaryJoFly
Sarah K. Miller
Emergency Management Coord.
King County, WA (Contract)
@scba
2. SOURCE: Schroth, F. (2016, July 19) 8 Incredible Drone Industry Stats – DRONELIFE. Retrieved April 6, 2017, from
http://dronelife.com/2016/07/19/8-incredible-drone-industry-stats/
Private sales
will top
$127
Billion by
2020
3. Terminology
• Drone
• What the public calls hobbyist quadcopters as well as
military assets
• Small Unmanned Aircraft System (sUAS)
• This is the typical hobbyist device
• It has a means of coordinating flight and geography
• Unmanned Aerial Vehicle (UAV)
• Typical quadcopter, however, some may come with
payloads other than photography or video
4. Government Requirements
• Government entities or organizations (e.g. law enforcement
agencies, public universities, state governments, local
municipalities) have 2 options for flying UAS:
• Fly under the small UAS rule – follow all rules under 14 CFR
part 107, including aircraft and pilot requirements
• Obtain a blanket public Certificate of Waiver or
Authorization (COA) – permits nationwide flights in Class G
airspace at or below 400 feet, self-certification of the UAS
pilot, and the option to obtain emergency COAs (e-COAs)
under special circumstances Contact 9-AJV-115-
UASCOA@faa.gov to learn more about public COAs.
5. COA and Government Access
• A COA allows an operator to fly drones in a specific place
for a particular purpose and for a specific period of time,
often up to two years.
• Once a public operator has a COA, they are able to self-
certify their own pilots and are not held to Part 107
restrictions.
• In addition, public operators may apply for an emergency
COA if the situation meets the FAA’s requirements. An
emergency COA is generally granted for a specific purpose
in a limited time frame, and the turnaround for an
emergency COA request is no longer than 24 hours.
8. Waivable sections of part 107
• Operation from a moving vehicle or aircraft (§ 107.25)*
• Daylight operation (§ 107.29)
• Visual line of sight aircraft operation (§ 107.31)*
• Visual observer (§ 107.33)
• Operation of multiple small unmanned aircraft systems (§ 107.35)
• Yielding the right of way (§ 107.37(a))
• Operation over people (§ 107.39)
• Operation in certain airspace (§ 107.41)
• Operating limitations for small unmanned aircraft (§ 107.51)
9. Top 5 Policy Must Haves
1. How will you address privacy and safety
• Must comply with Privacy Impact Assessment/Civil Liberties Impact
Assessment PIA/CLIA
2. Flight program
• Training
• Airworthiness and Aircraft Maintenance
• Flight Logs and Documentation
3. Data Security - how long will you maintain records, how will records be
protected
4. Public notification of use e.g. posting signage photography taking place
5. Authorized and Prohibited uses - or the purpose for aerial flight
• Emergencies
• Search & Rescue
• Marketing
10. Program Elements
• Administrative Policy
• Standard Operating Procedures
• Operator Training
• Operator Certification
• Maintenance Logs
• Flight Logs
11. Technical Capabilities
• Type of equipment
• Sensors of all kinds!
• LIDAR
• Cameras (still and video)
• Thermal
• Infrared
• Other
12. Public Safety Use
• Scene overview
• Search and rescue
• Accident Reconstruction
• Crowd Observation
• Much more!
14. Why would I use a drone?
• Events (parades, runs, bike rides,
etc.)
• Concerts
• Promoting government services
• Fun stuff: swimming, golf, trails,
recreation
• Less fun stuff: utilities, streets,
construction
15. Marketing
• Touring your parks and trails
• Identifying tourist locations
• Creating maps/
augmented reality
• Before/after footage of
capital projects
18. Live Video Rules the World
• Same basic rules as other
live video
• Commentary
• Rapid Abort Strategy
19. Pitfalls
• Loss of communications
• Weather and
Environment
• Living Hazards (people,
dogs, birds, etc)
• Flight Times/batteries
• Privacy Concerns
• Insurance
20. References & Links
• National League of Cities
• http://uavs.insct.org/wp-
content/uploads/2016/09/NLC-Drone-Report.pdf
• City of San Francisco Policy Requirements
• http://sfcoit.org/sites/default/files/Item%207.3%20-
%20Drone%20Policy%20(draft).pdf
• California League of Cities White Paper
• https://www.cacities.org/Resources-Documents/Policy-
Advocacy-Section/Hot-Issues/Drones/Drone-White-
Paper_Feb-14-2017.aspx
21. References and Links
• City of Auburn (WA) Policy and Operations Manual
• goo.gl/uHtv5I
• NDPTC AWR 345 – Unmanned Aircraft Systems in
Disaster Management
• https://NDPTC.Hawaii.edu
• FAA Unmanned Aircraft Systems
• https://www.faa.gov/uas/